{"id":58516,"date":"2022-03-01T15:58:43","date_gmt":"2022-03-01T14:58:43","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=58516"},"modified":"2022-03-09T10:52:52","modified_gmt":"2022-03-09T09:52:52","slug":"design-case-study-morning-people-a-clean-sustainable-and-cruelty-free-skincare-brand","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/01\/design-case-study-morning-people-a-clean-sustainable-and-cruelty-free-skincare-brand\/","title":{"rendered":"Design Case Study | Morning People, a clean, sustainable and cruelty-free skincare brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58516\" class=\"elementor elementor-58516 elementor-58515\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design Case Study | Morning People, a clean, sustainable and cruelty-free skincare brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a4bd5d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0a4bd5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ff0bf0\" data-id=\"8ff0bf0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c4c38 elementor-widget elementor-widget-post-info\" data-id=\"46c4c38\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 1, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afcffe elementor-widget elementor-widget-text-editor\" data-id=\"3afcffe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Morning People is a clean, sustainable, cruelty-free skincare brand for all mankind, born out of Jasmyn Wilkins\u2019 vision to inspire people to find their peace and happiness through something as simple as a self-care routine. Find out more about this pack in our exclusive design case study below.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e15c8d3 elementor-widget elementor-widget-text-editor\" data-id=\"e15c8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Tell us a bit about the brand &#8211; its heritage, its story, and its markets &#8211; and the brief for this project. How does the design express the brand&#8217;s values?\u00a0<\/span><\/p><p>Morning People is a clean, sustainable, cruelty-free skincare brand for all mankind, born out of Jasmyn Wilkins\u2019 vision to inspire people to find their peace and happiness through something as simple as a self-care routine. The brand creates Vitamin C and CBD-infused products made for people who want their skin to feel as strong and healthy as their minds can be. Morning People\u2019s ethos is rooted in giving back to the community and empowering consumers to go about their days with self-love, fearlessness, and confidence.<\/p><p>Guided by experiences with her own wellness journey, Jasmyn created Morning People with the belief that allowing ourselves to embrace the morning can teach us to take better care of ourselves from the inside out. Inspired by those who sometimes struggle to get out of bed, Morning People provides a new perspective to help people deepen their understanding of themselves and improve their lives with daily self care.\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-58525 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\">What inspired the design?\u00a0<\/span><\/p><p>The client requested a fresh brand identity that encapsulates the brand\u2019s purpose, evoking the nostalgia and the authentic feel of what mornings are for people all around the world. Jasmyn aimed for a brand identity that connects with conscious and strong-willed people on a human level through a mix of bold and soft elements, elevated by a youthful and gritty tone of voice.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-58533 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\"><b>What is unusual or innovative about this pack?\u00a0<\/b><\/span><\/p><p>The first product of the Morning People line is the CBD-infused Vitamin-C Sunbaked serum. The packaging design is meant to reflect Morning People\u2019s core message of empowerment and the product\u2019s lift-me-up effect, as Vitamin C has energizing and anti-aging effects, while CBD leaves the skin supple, rejuvenated, and adequately hydrated. The packaging sets the customer expectations at first glance: by using this product, you\u2019ll start your morning putting your best face forward. As to the color palette, Mariam opted for a mix of warm and cold tones inspired by sunrises, mornings, and mundane life. She created a gradient color inspired by the spectrum of the sunrise dawn sky for the boxes, linked to the brand\u2019s name. All the visual elements were chosen purposefully, ensuring they look alluring and vibrant when printed on recycled glass, a material selected to minimize the brand\u2019s environmental impact.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-58535 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><b>What reactions have you had from your consumers?\u00a0<\/b><\/p><p>\u201dThis is my first time using a CBD product topically and I am loving it. The vitamin C has helped clear up my hyperpigmentation and is gentle enough for me to use everyday\u201d<\/p><p><b>\u2014 Anna V.<\/b><\/p><p>I am very impressed by how a product that is free of so much can still pack a punch. I have very sensitive skin so I was nervous to introduce my skin to something new but it is loving this serum so far. I also love that it is fragrance free aside from the natural scent of the CBD. I\u2019m a fan!\u201d<\/p><p>\u2014 <b>Cora H.<\/b><\/p><p><span style=\"font-weight: bold\"><b>Designer <\/b>: <\/span>Mariam Khalifah, independent brand designer and art director based in Cairo, Egypt. Mariam will start her own graphic design studio soon.<\/p><p><span style=\"font-weight: bold\"><b>Product : <\/b><\/span>Morning People<\/p><p><span style=\"font-weight: bold\"><b>Launch Date : <\/b><\/span>2022<\/p><p><span style=\"font-weight: bold\"><b>Brand Owner : <\/b><\/span>Jasmyn Wilkins is an American fashion model, mental health and wellness activist, social media personality, and actress. 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0761ed2\" data-id=\"0761ed2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8196872 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"8196872\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1.png\" class=\"attachment-full size-full wp-image-58521\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-1024x536.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e4351 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"09e4351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8c876 elementor-widget elementor-widget-spacer\" data-id=\"3a8c876\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1355e64 elementor-widget elementor-widget-heading\" data-id=\"1355e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634f869 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"634f869\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500559 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/northcote-unveils-new-spray-cleaner-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE.png\" class=\"attachment-full size-full wp-image-500565\" alt=\"Paris Packaging Week | Northcote unveils new spray cleaner packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/NORTHCOTE-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/northcote-unveils-new-spray-cleaner-packaging\/\" >\n\t\t\t\tNorthcote unveils new spray cleaner packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500519 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-drinks-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/market-monitor-spotlight-on-ultra-luxury-packaging-breaking-the-e5000-barrier\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500514\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/12\/market-monitor-spotlight-on-ultra-luxury-packaging-breaking-the-e5000-barrier\/\" >\n\t\t\t\tMarket Monitor: Spotlight on ultra-luxury packaging breaking the \u20ac5,000 barrier\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500349 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png\" class=\"attachment-full size-full wp-image-500395\" alt=\"Innovation Awards spotlight | EZ ROTATE AIRLESS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" >\n\t\t\t\tInnovation Awards spotlight | EZ ROTATE AIRLESS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500306 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/dr-squatch-enters-sun-care-with-mineral-spf-30-aerosol-spray\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach.png\" class=\"attachment-full size-full wp-image-500309\" alt=\"Paris Packaging Week | Dr. Squatch enters sun care with mineral SPF 30 aerosol spray\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/DR-squach-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/dr-squatch-enters-sun-care-with-mineral-spf-30-aerosol-spray\/\" >\n\t\t\t\tDr. Squatch enters sun care with mineral SPF 30 aerosol spray\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500237 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/unilever-scores-big-with-fifa-world-cup-2026-personal-care-launches\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"903\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png\" class=\"attachment-full size-full wp-image-500276\" alt=\"Paris Packaging Week | Unilever scores big with FIFA World Cup 2026 personal care launches\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png 1742w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-300x156.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-768x398.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-1536x796.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/unilever-scores-big-with-fifa-world-cup-2026-personal-care-launches\/\" >\n\t\t\t\tUnilever scores big with FIFA World Cup 2026 personal care launches\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500200 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-business-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/huda-beauty-returns-to-fragrance-with-a-collection-inspired-by-its-best-sellers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png\" class=\"attachment-full size-full wp-image-500193\" alt=\"Huda Beauty EasyBak\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/05\/11\/huda-beauty-returns-to-fragrance-with-a-collection-inspired-by-its-best-sellers\/\" >\n\t\t\t\tHuda Beauty returns to fragrance with a collection inspired by its best-sellers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ca26e elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"00ca26e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Morning People is a clean, sustainable, cruelty-free skincare brand for all mankind, born out of Jasmyn Wilkins\u2019 vision to<\/p>\n","protected":false},"author":1,"featured_media":58521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Design Case Study | Morning People, a clean, sustainable and cruelty-free skincare brand","_seopress_titles_desc":"Morning People is a clean, sustainable, cruelty-free skincare brand for all mankind, born out of Jasmyn Wilkins\u2019 vision to inspire people to find their peace and happiness through something as simple as a self-care routine. Find out more about this pack in our exclusive design case study below. ","_seopress_robots_index":"","footnotes":""},"categories":[122,395],"tags":[],"edition":[],"class_list":["post-58516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-design-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/58516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=58516"}],"version-history":[{"count":8,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/58516\/revisions"}],"predecessor-version":[{"id":58909,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/58516\/revisions\/58909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/58521"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=58516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=58516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=58516"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=58516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}