{"id":61338,"date":"2022-03-15T17:49:29","date_gmt":"2022-03-15T16:49:29","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=61338"},"modified":"2022-03-18T10:31:38","modified_gmt":"2022-03-18T09:31:38","slug":"packaging-trends-in-japan","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/15\/packaging-trends-in-japan\/","title":{"rendered":"Packaging Trends in Japan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61338\" class=\"elementor elementor-61338 elementor-61337\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging Trends in Japan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c53fa0\" data-id=\"6c53fa0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a57d4c elementor-widget elementor-widget-post-info\" data-id=\"3a57d4c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa6769 elementor-widget elementor-widget-text-editor\" data-id=\"1fa6769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the past few weeks, we&#8217;ve had the great pleasure of collaborating with Monia Merabet, founder of WeOutWow, to share packaging trends in the field of perfume and makeup. Today, the topic she discusses in more detail is packaging trends in Japan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9813377 elementor-widget elementor-widget-text-editor\" data-id=\"9813377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If Japan, Asia as a whole, is ahead of refillable products, monodose, or makeup products &#8220;fashion accessory&#8221;. This article illustrates the trends we have noticed during our last awards.<\/p><p>&#8220;<span style=\"text-align: justify\">Japan is known around the world for its unique, and sometimes quirky,<br \/>products. Packaging has a great importance as it needs to be appealing in terms of design, but also practical for consumers to use. In the beauty sector, Japanese brands make up for 80% of sales in the domestic market and they invest\u00a0<\/span><span style=\"text-align: justify\">a lot of time constantly developing new products.\u00a0<\/span><span style=\"text-align: justify\"><br \/><\/span><\/p><p><span style=\"text-align: justify\">Indeed, Japanese consumers<br \/>are very sensitive to innovation and love to try new things, see new designs and purchase products that will make their lives easier. While there are cosmetic packaging trends similar to western ones, there are also many that are\u00a0<\/span><span style=\"text-align: justify\">unique to the Japanese market and worth looking at.<\/span><span style=\"text-align: justify\">\u00a0<\/span><span style=\"text-align: justify\"><br \/><\/span><\/p><p><span style=\"font-weight: bold\">REFILL\u00a0<\/span><\/p><p style=\"text-align: justify\"><span lang=\"EN-US\">Refillable beauty products are still something fairly new for western<br \/>consumers, but they started long ago in Japan. For instance, cosmetic giant Kao released its first refill packs in 1991 and has continuously been developing new refillable products. Recently, the company launched Raku-Raku Switch, to\u00a0<\/span>eliminate the use of plastic bottles all together. It is a dispenser spout that can be directly attached and used with eco-refill pouches.\u00a0<\/p><p style=\"text-align: justify\"><span lang=\"EN-US\">On the makeup front, refillable products have been on the market for some time too, and some categories, like pressed powders and powder foundations, always have refill pans, no matter their price point. Many brands\u2019 pans are the same size, so the<br \/>compact cases are interchangeable and consumers can use refills from other brands.<\/span><\/p><p><b><span lang=\"EN-US\"><span style=\"font-weight: bold\">Monodoses &amp; pack<\/span><\/span><\/b><\/p><p><span lang=\"EN-US\">Packaging in Japan must be convenient for users and make their lives as easier as possible.\u00a0 A very popular category in cosmetics has benefited from that philosophy, the cleansing segment. Always at the top of bestseller lists is the Clear Powder Wash from Suisai (Kanebo). Packaged in individual pods, each capsule is designed to dispense the perfect amount of product and is presented as hygienic and easy to carry around.\u00a0<\/span><\/p><p style=\"text-align: justify\"><span lang=\"EN-US\">Another interesting and practical packaging format in Japan concerns sheet masks. Sheet masks are used very frequently, sometimes daily, by<br \/>Japanese consumers. To reduce single-use tearable pouches, two options have been developed : resealable pouches containing several masks or boxes (similar<br \/>to a tissue box). Local brands, Lululun or <\/span><span lang=\"DE\">The Rose of Versailles<\/span><span lang=\"EN-US\"> are popular in that segment.<\/span><\/p><p><b><span style=\"font-weight: bold\">KAWAII<\/span>\u00a0<\/b><\/p><p style=\"text-align: justify\"><span lang=\"EN-US\">Everyone has probably heard at least once the word kawaii (cute in<br \/>Japanese) and it is no secret that in Asia, cuteness is considered very<br \/>appealing. In consumption too, products and packaging need to have this cute factor. Some makeup brands have decided to develop their whole identity on this feminine and cute aesthetic. Girly and soft colors, flower and gemstone designs, jewel-like tubes and palettes are popular packaging in the country among young girls but also for more mature women.\u00a0<\/span><\/p><p style=\"text-align: justify\"><span lang=\"EN-US\">Indeed, Japanese ladies use makeup daily and often have makeup touch-ups during the day (at work, while<br \/>commuting, or in caf\u00e9s), so makeup products, and hence packaging, are<br \/>considered like fashion accessories for many. B<\/span><span lang=\"NL\">rands <\/span><span lang=\"EN-US\">to know about are Jill Stuart Beauty, Anna Sui or Majolica Majorca.<\/span><\/p><p><b><span style=\"font-weight: bold\">TRENDS AT THE ADF&amp;PCD AND PLD INNOVATION AWARDS\u00a0\u00a0<\/span><\/b><\/p><p>First of all, let&#8217;s take the charging trend, Beiersdorf presented and won an ADF Innovation Awards for its product<b> &#8220;Ecorefill Caring Foam Soap&#8221;.\u00a0<\/b><\/p><p>The refillable bottle is made from 100% recycled materials. Nivea chose a transparent material for the bottle to ensure that consumers could fill the exact amount of water to dissolve the tablet perfectly. The pump supports the consumer experience by dispensing a foam. The packaging of these refills is a folding box without plastic coating, which makes the product more environmentally friendly.<\/p><p>For the PCD Innovation Awards it was Trestique who proposed a rechargeable mascara. Finally, Valentino Beauty (L&#8217;Or\u00e9al) who applied with his &#8220;GO-CLUTCH + MINIROSSO&#8221; and who won an award this year in the form of a minaudi\u00e8re that offers a powder or lipstick, all refillable.\u00a0<\/p><p><b><span style=\"font-weight: bold\">LOOKING AT WEOUTWOW\u00a0\u00a0<\/span><\/b><\/p><p><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-family: 'Arial Unicode MS',serif\">\u201c<\/span><span lang=\"EN-US\">WeOutWow is a trend and strategic innovation agency. We guide you to accelerate your growth, stay ahead of competition, be creative and develop concepts to out-wow your customers. Based in Paris and Tokyo with a network of freelance trendspotters around Asia, Europe and the US. We scout new signals, concepts and trends daily in beauty, luxury and all creative industries.\u201d<\/span><\/p><p><span lang=\"EN-US\">&#8220;The agency uses this knowledge to provide you with inspiration and actionable insights. Their services harness trends for you to stay market relevant, create new business opportunities and optimize your strategies.&#8221;<\/span><\/p><p><span lang=\"EN-US\"><b><span style=\"font-weight: bold\">Get in touch with\u00a0 <\/span><\/b>WeOutWow at hello@weoutwow.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399b557 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"399b557\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.chloecamille.net\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n          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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2.png\" class=\"attachment-full size-full wp-image-61432\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-1024x536.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/we-out-wow-collage-2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500071 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/aptar-partners-with-clarins-on-a-bespoke-packaging-solution-for-the-double-serum-foundation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500063\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/aptar-partners-with-clarins-on-a-bespoke-packaging-solution-for-the-double-serum-foundation\/\" >\n\t\t\t\tAptar partners with Clarins on a bespoke packaging solution for the Double Serum Foundation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500031 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500020\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/28\/the-new-captain-morgan-sliced-pack-is-now-available-in-ready-to-drink-cans\/\" >\n\t\t\t\tThe new Captain Morgan Sliced pack is now available in ready-to-drink cans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500046 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/23\/quadpack-unveils-lotus-pod-the-next-generation-cooling-effect-applicator\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500030\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/23\/quadpack-unveils-lotus-pod-the-next-generation-cooling-effect-applicator\/\" >\n\t\t\t\tQuadpack unveils Lotus Pod, the next-generation cooling-effect applicator\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500013 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/22\/remy-cointreau-updates-metaxa-look\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png\" class=\"attachment-full size-full wp-image-500000\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/22\/remy-cointreau-updates-metaxa-look\/\" >\n\t\t\t\tR\u00e9my Cointreau updates Metaxa look\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" >\n\t\t\t\tFrom handcrafted to heritage, how spirits are mining new design trends\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499952 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499924\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/saint-james-rings-in-260th-birthday-with-elegance-a-limited-edition-rum\/\" >\n\t\t\t\tSaint James rings in 260th birthday with El\u00e9gance, a limited-edition rum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Sign up to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the past few weeks, we&#8217;ve had the great pleasure of collaborating with Monia Merabet, founder of WeOutWow, to<\/p>\n","protected":false},"author":1,"featured_media":61432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Packaging Trends in Japan","_seopress_titles_desc":"For the last couple of weeks, it has been a great pleasure to collaborate with Monia Merabet, founder of WeOutWow, to share packaging trends in fragrance and make-up. Today, the topic she is deep diving into is: packaging trends in Japan.","_seopress_robots_index":"","footnotes":""},"categories":[122,394,124],"tags":[],"edition":[],"class_list":["post-61338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-innovation-en","category-trends-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/61338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=61338"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/61338\/revisions"}],"predecessor-version":[{"id":61870,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/61338\/revisions\/61870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/61432"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=61338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=61338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=61338"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=61338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}