{"id":62642,"date":"2022-03-24T12:10:32","date_gmt":"2022-03-24T11:10:32","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=62642"},"modified":"2022-03-24T12:29:00","modified_gmt":"2022-03-24T11:29:00","slug":"butterfly-cannons-new-design-for-oriflame-cosmetics","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/24\/butterfly-cannons-new-design-for-oriflame-cosmetics\/","title":{"rendered":"Butterfly Cannon&#8217;s new design for Oriflame Cosmetics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62642\" class=\"elementor elementor-62642 elementor-62641\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Butterfly Cannon&#8217;s new design for Oriflame Cosmetics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c53fa0\" data-id=\"6c53fa0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a57d4c elementor-widget elementor-widget-post-info\" data-id=\"3a57d4c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2022\/03\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 24, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa6769 elementor-widget elementor-widget-text-editor\" data-id=\"1fa6769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Signature is the latest fragrance by Oriflame Cosmetics. Created by their master perfumer working with his son, this highly personal project used traditional ingredients and extraction techniques with a fresh approach to create a duo of timeless \u2018signature\u2019 fragrances for men and women that are all about connecting with those close to you. Oriflame asked Butterfly Cannon to create a brand around this story that put their values at the heart of the design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9813377 elementor-widget elementor-widget-text-editor\" data-id=\"9813377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-62653 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/Butterfly-cannon.jpg-2-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/Butterfly-cannon.jpg-2-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/Butterfly-cannon.jpg-2-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/Butterfly-cannon.jpg-2-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/Butterfly-cannon.jpg-2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Butterfly Cannon identified that central to the brand was the idea of longevity and generations working together for the future. The brand&#8217;s mark encapsulates the duality of this intergenerational tale through the interconnection of traditional serif and contemporary sans serif typefaces. For the structure, they designed a timeless, faceted glass bottle consciously encased within a sleek, contemporary wooden frame, designed to be removed and reused as a frame for photos of family and friends.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-62660 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-3-1024x596.jpg\" alt=\"\" width=\"800\" height=\"466\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-3-1024x596.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-3-300x175.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-3-768x447.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>As a final detail linking back to the idea of a connection with those closest to you, the his and her\u2019s bottles and outer-packs were designed with complementary embossed and debossed panels to allow them to nestle into each other.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-62662 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-4-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-4-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-4-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-4-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-4.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&#8220;To match the fragrance house to the rest of the Oriflame group\u2019s sustainability values and our own Conscious DesignTM process, the wooden frame was responsibly sourced and designed for friction fit without glue or magnets. This mono-material construction ensured easy separation from the bottle for recycling and reuse. Whilst different sizes, the \u201chis and her\u2019s\u201d bottles were designed to fit within a common frame and pack size, allowing for resource savings in tooling and production&#8221;.<\/p>\n<p>Signature \u2013 make your mark, but not on the planet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-62664 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-5-1024x578.jpg\" alt=\"\" width=\"800\" height=\"452\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-5-1024x578.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-5-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-5-768x433.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-5.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u201cButterfly Cannon\u2019s brand and packaging designs for our Signature fragrance release are both timeless and contemporary. Capturing the duality of this intergenerational project, whilst reflecting Oriflame\u2019s sustainable values with a responsibly sourced wooden frame, designed to be removed and have a second use as a photo frame.\u201d<br>Mariusz Krzyspiak, Packaging Manager, Oriflame Fragrance<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-62666 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-6-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-6-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-6-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-6-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-6.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-62668 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-7-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-7-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-7-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-7-768x432.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/butterfly-cannon-7.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399b557 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"399b557\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div 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data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest articles from Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499966 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks-en category-innovation-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/from-handcrafted-to-heritage-how-spirits-are-mining-new-design-trends\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499935\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, 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href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/16\/kiss-colors-care-unveils-new-aerosol-range-for-textured-hair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png\" class=\"attachment-full size-full wp-image-499890\" alt=\"Paris Packaging Week | KISS Colors &amp; Care unveils new aerosol range for textured hair\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a 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srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/amika2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/en\/2026\/04\/14\/amika-launches-its-new-global-on-your-wavelength-campaign\/\" >\n\t\t\t\tAmika launches its new global &#8220;On your wavelength&#8221; campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499856 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing category-aerosols-dispensing-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" 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ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Sign up to our newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Signature is the latest fragrance by Oriflame Cosmetics. Created by their master perfumer working with his son, this highly<\/p>\n","protected":false},"author":1,"featured_media":62646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Butterfly Cannon&#039;s new design for Oriflame Cosmetics","_seopress_titles_desc":"Signature is the latest fragrance by Oriflame Cosmetics. Created by their master perfumer working with his son, this highly personal project used traditional ingredients and extraction techniques with a fresh approach to create a duo of timeless \u2018signature\u2019 fragrances for men and women that are all about connecting with those close to you. Oriflame asked us to create a brand around this story that put their values at the heart of the design.","_seopress_robots_index":"","footnotes":""},"categories":[122,395],"tags":[],"edition":[],"class_list":["post-62642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-en","category-design-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/62642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/comments?post=62642"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/62642\/revisions"}],"predecessor-version":[{"id":62831,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/posts\/62642\/revisions\/62831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media\/62646"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/media?parent=62642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/categories?post=62642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/tags?post=62642"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/en\/wp-json\/wp\/v2\/edition?post=62642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}