Jeremy Lindley, Global Design Director, Diageo <\/p>\n\n\n\n
Comment les messages que nos yeux envoient au cerveau sont-ils interpr\u00e9t\u00e9s ? Pourquoi certaines images ont-elles une signification si riche pour nous ? Comment fonctionnent la reconnaissance et l’attention ? S’appuyant sur la s\u00e9miotique, les neurosciences et l’heuristique, cet expos\u00e9 explore la mani\u00e8re dont les concepteurs am\u00e9liorent leur travail en comprenant le fonctionnement du cerveau.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jeremy Lindley, Global Design Director, Diageo Comment les messages que nos yeux envoient au cerveau sont-ils interpr\u00e9t\u00e9s ? Pourquoi certaines images ont-elles une signification si riche pour nous ? Comment fonctionnent la reconnaissance et l’attention ? S’appuyant sur la s\u00e9miotique, les neurosciences et l’heuristique, cet expos\u00e9 explore la mani\u00e8re dont les concepteurs am\u00e9liorent leur travail […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Future Innovation Forum | L'impact des neurosciences sur la conception","_seopress_titles_desc":"Nouveau pour 2024, le Future Innovation Forum vous donnera un aper\u00e7u des derni\u00e8res strat\u00e9gies et possibilit\u00e9s d'innovation dans le domaine du d\u00e9veloppement packaging. Des solutions d'emballage intelligentes et des conceptions interactives \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, l'IA, l'\u00e9tiquetage intelligent et plus encore, vous serez le t\u00e9moin direct du pouvoir de transformation de l'innovation \u2013 et vous rencontrerez les innovateurs qui cr\u00e9ent du packaging intelligent.\r\n","_seopress_robots_index":"yes","_activity_time_start":"11:00","_activity_time_end":"11:30","_activity_date":"2024-01-18","_activity_price":"0","footnotes":""},"edition":[744],"location":[775],"track":[],"activity_type":[425],"class_list":["post-313378","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-future-innovation-forum-2024","activity_type-design"],"_guests":[],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/313378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/313378\/revisions"}],"predecessor-version":[{"id":340275,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/313378\/revisions\/340275"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=313378"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=313378"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=313378"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=313378"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=313378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}