{"id":328459,"date":"2023-12-01T16:11:17","date_gmt":"2023-12-01T15:11:17","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=328459"},"modified":"2024-01-16T14:54:26","modified_gmt":"2024-01-16T13:54:26","slug":"e-commerce-de-luxe-lengagement-client-a-travers-le-packagingaspect-de-la-logistique-jusquau-deballage-du-produit","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/e-commerce-de-luxe-lengagement-client-a-travers-le-packagingaspect-de-la-logistique-jusquau-deballage-du-produit\/","title":{"rendered":"L&rsquo;engagement client \u00e0 l&rsquo;heure de la durabilit\u00e9 dans le retail de luxe"},"content":{"rendered":"\n<p>Mod\u00e9ratrice: Claire Domergue, R\u00e9dactrice en chef, Luxus Plus <br>Nicolas Martin, Sustainable Store Planning Manager, LVMH<br>Jeremy Alonso, Head of Eco Innovation &#8211; GUERLAIN &#8211; LVMH<br>Emeric Crepin, Managing France, Arvato<br><\/p>\n\n\n\n<p>Les clients de luxe souhaitent des produits cr\u00e9atifs, durables et respectueux de l\u2019environnement. Mais c&rsquo;est tout le&nbsp;parcours d\u2019achat qui doit r\u00e9pondre \u00e0 ce besoin, depuis l&rsquo;arriv\u00e9e en boutique, jusqu&rsquo;au produit, en passant par le packaging. Cette forte attraction pour la durabilit\u00e9 \u00e9cologique s\u2019exprime \u00e9galement dans le souhait des consommateurs du luxe de b\u00e9n\u00e9ficier d&rsquo;une exp\u00e9rience de qualit\u00e9 sup\u00e9rieure, l\u2019un des piliers fondamentaux du luxe.<\/p>\n\n\n\n<p>Les g\u00e9ants mondiaux du luxe ont ainsi adopt\u00e9 une strat\u00e9gie ambitieuse de d\u00e9veloppement durable qui&nbsp;se v\u00e9rifie sur tous les points de contact (merchandising, mat\u00e9riaux d&#8217;emballage, \u00e9clairage, transport, logistique,..). En engageant leurs marques dans la lutte contre le changement climatique, les leaders du luxe r\u00e9pondent ainsi aux demandes \u00e9mergentes de leurs clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mod\u00e9ratrice: Claire Domergue, R\u00e9dactrice en chef, Luxus Plus Nicolas Martin, Sustainable Store Planning Manager, LVMHJeremy Alonso, Head of Eco Innovation &#8211; GUERLAIN &#8211; LVMHEmeric Crepin, Managing France, Arvato Les clients de luxe souhaitent des produits cr\u00e9atifs, durables et respectueux de l\u2019environnement. Mais c&rsquo;est tout le&nbsp;parcours d\u2019achat qui doit r\u00e9pondre \u00e0 ce besoin, depuis l&rsquo;arriv\u00e9e en [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Circular Economy Stage | Zoe Truchy, Mondi Group","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"14:15","_activity_time_end":"15:00","_activity_date":"2024-01-18","_activity_price":"0","footnotes":""},"edition":[744],"location":[775],"track":[],"activity_type":[],"class_list":["post-328459","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-future-innovation-forum-2024"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/331034"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/331013"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/330995"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328459\/revisions"}],"predecessor-version":[{"id":331259,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328459\/revisions\/331259"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=328459"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=328459"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=328459"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=328459"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=328459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}