{"id":328977,"date":"2023-12-04T14:54:39","date_gmt":"2023-12-04T13:54:39","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=328977"},"modified":"2023-12-12T10:47:22","modified_gmt":"2023-12-12T09:47:22","slug":"smiley-la-marque-mondiale-de-la-positivite","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/smiley-la-marque-mondiale-de-la-positivite\/","title":{"rendered":"Smiley : r\u00e9pandre la positivit\u00e9, un emballage \u00e0 la fois"},"content":{"rendered":"\n<p>Nicolas Loufrani, CEO, SmileyWorld Ltd<\/p>\n\n\n\n<p>Smiley, symbole mondial de la positivit\u00e9, va au-del\u00e0 de son logo embl\u00e9matique pour cr\u00e9er des partenariats percutants dans le domaine de la conception d&#8217;emballages. Du march\u00e9 de masse au march\u00e9 de luxe, de la mode, de la sant\u00e9 et de la beaut\u00e9 \u00e0 l&rsquo;alimentation et aux boissons. Les pr\u00e9c\u00e9dentes collaborations de Smiley avec des marques telles que Richard Mille, Urban Decay ou Mondelez, d\u00e9montrent la capacit\u00e9 de la marque \u00e0 insuffler de la bonne humeur et des \u00e9motions dans tous les types d&#8217;emballages de produits. Apprenez-en davantage sur la campagne Future Positive, qui souligne l&rsquo;engagement de Smiley en faveur du d\u00e9veloppement durable, en pr\u00e9sentant une refonte strat\u00e9gique de l&#8217;emballage conforme aux directives europ\u00e9ennes.<\/p>\n\n\n\n<p>Il ne s&rsquo;agit pas seulement de joie ; l&rsquo;histoire de Smiley est celle de collaborations cibl\u00e9es, d&#8217;emballages de produits diversifi\u00e9s et d&rsquo;un engagement ferme en faveur d&rsquo;un avenir durable et positif.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicolas Loufrani, CEO, SmileyWorld Ltd Smiley, symbole mondial de la positivit\u00e9, va au-del\u00e0 de son logo embl\u00e9matique pour cr\u00e9er des partenariats percutants dans le domaine de la conception d&#8217;emballages. Du march\u00e9 de masse au march\u00e9 de luxe, de la mode, de la sant\u00e9 et de la beaut\u00e9 \u00e0 l&rsquo;alimentation et aux boissons. Les pr\u00e9c\u00e9dentes collaborations [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pentawards Design Stage | Smiley : r\u00e9pandre la positivit\u00e9, un emballage \u00e0 la fois","_seopress_titles_desc":"Organis\u00e9e par Pentawards, la principale communaut\u00e9 mondiale de designers d&#039;emballages, cette nouvelle \u00e9tape vous inspirera en vous donnant un aper\u00e7u des principes, techniques et tendances du design qui sont \u00e0 la base de l&#039;excellence en mati\u00e8re d&#039;emballage - qu&#039;il s&#039;agisse de designs audacieux et minimalistes, de solutions d&#039;emballage respectueuses de l&#039;environnement ou d&#039;emballages exp\u00e9rientiels.","_seopress_robots_index":"yes","_activity_time_start":"11:00","_activity_time_end":"11:45","_activity_date":"2024-01-17","_activity_price":"0","footnotes":""},"edition":[744],"location":[774],"track":[],"activity_type":[],"class_list":["post-328977","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-speakers-2024","location-pentawards-design-stage-2024"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/307240"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328977\/revisions"}],"predecessor-version":[{"id":331293,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/328977\/revisions\/331293"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=328977"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=328977"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=328977"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=328977"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=328977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}