{"id":411312,"date":"2024-11-26T10:25:22","date_gmt":"2024-11-26T09:25:22","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=411312"},"modified":"2024-12-17T09:23:28","modified_gmt":"2024-12-17T08:23:28","slug":"johnnie-walker-blue-label-ultra-comment-et-pourquoi-nous-avons-developpe-la-bouteille-de-scotch-whisky-en-verre-de-70-cl-la-plus-legere-au-monde","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/johnnie-walker-blue-label-ultra-comment-et-pourquoi-nous-avons-developpe-la-bouteille-de-scotch-whisky-en-verre-de-70-cl-la-plus-legere-au-monde\/","title":{"rendered":"La durabilit\u00e9 est-elle le contraire du d\u00e9sir ?"},"content":{"rendered":"\n<p>En partageant une avanc\u00e9e majeure en mati\u00e8re d&rsquo;innovation, cette pr\u00e9sentation nous emm\u00e8nera \u00e0 travers le parcours de d\u00e9veloppement de la bouteille de Scotch Whisky de 70 cl la plus l\u00e9g\u00e8re au monde : la Johnnie Walker Blue Label Ultra.<\/p>\n\n\n\n<p>En appliquant les enseignements \u00e0 l&rsquo;ensemble du portefeuille de produits Diageo, nous verrons comment des emballages \u00e0 plus faible empreinte carbone peuvent avoir un impact positif sur l&rsquo;industrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En partageant une avanc\u00e9e majeure en mati\u00e8re d&rsquo;innovation, cette pr\u00e9sentation nous emm\u00e8nera \u00e0 travers le parcours de d\u00e9veloppement de la bouteille de Scotch Whisky de 70 cl la plus l\u00e9g\u00e8re au monde : la Johnnie Walker Blue Label Ultra. En appliquant les enseignements \u00e0 l&rsquo;ensemble du portefeuille de produits Diageo, nous verrons comment des emballages [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | La durabilit\u00e9 est-elle le contraire du d\u00e9sir ?","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:40","_activity_time_end":"11:10","_activity_date":"2025-01-28","_activity_price":"0","footnotes":""},"edition":[924],"location":[934],"track":[],"activity_type":[],"class_list":["post-411312","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-pentawards-festival-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409028"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411312\/revisions"}],"predecessor-version":[{"id":424418,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411312\/revisions\/424418"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=411312"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=411312"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=411312"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=411312"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=411312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}