En partageant une avanc\u00e9e majeure en mati\u00e8re d’innovation, cette pr\u00e9sentation nous emm\u00e8nera \u00e0 travers le parcours de d\u00e9veloppement de la bouteille de Scotch Whisky de 70 cl la plus l\u00e9g\u00e8re au monde : la Johnnie Walker Blue Label Ultra.<\/p>\n\n\n\n
En appliquant les enseignements \u00e0 l’ensemble du portefeuille de produits Diageo, nous verrons comment des emballages \u00e0 plus faible empreinte carbone peuvent avoir un impact positif sur l’industrie.<\/p>\n","protected":false},"excerpt":{"rendered":"
En partageant une avanc\u00e9e majeure en mati\u00e8re d’innovation, cette pr\u00e9sentation nous emm\u00e8nera \u00e0 travers le parcours de d\u00e9veloppement de la bouteille de Scotch Whisky de 70 cl la plus l\u00e9g\u00e8re au monde : la Johnnie Walker Blue Label Ultra. En appliquant les enseignements \u00e0 l’ensemble du portefeuille de produits Diageo, nous verrons comment des emballages […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_titles_title":"Paris Packaging Week | La durabilit\u00e9 est-elle le contraire du d\u00e9sir ?","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Paris Packaging Week | La durabilit\u00e9 est-elle le contraire du d\u00e9sir ?","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/talks-collage.png","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Paris Packaging Week | La durabilit\u00e9 est-elle le contraire du d\u00e9sir ?","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2022\/07\/talks-collage.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[{"url":"","title":"","desc":"","thumbnail":"","duration":"","rating":"","view_count":"","tag":""}],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_activity_time_start":"10:40","_activity_time_end":"11:10","_activity_date":"2025-01-28","_activity_price":"0","footnotes":""},"edition":[924],"location":[934],"track":[],"activity_type":[],"class_list":["post-411312","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-pentawards-festival-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409028"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":0,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=411312"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=411312"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=411312"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=411312"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=411312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}