{"id":411347,"date":"2024-11-26T11:02:53","date_gmt":"2024-11-26T10:02:53","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=411347"},"modified":"2025-01-08T14:18:51","modified_gmt":"2025-01-08T13:18:51","slug":"branding-et-au-dela-creer-des-experiences-qui-comptent","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/branding-et-au-dela-creer-des-experiences-qui-comptent\/","title":{"rendered":"Branding et au-del\u00e0 : Cr\u00e9er des exp\u00e9riences qui comptent"},"content":{"rendered":"\n<p>De la complexit\u00e9 aux solutions de design efficaces : l&rsquo;impact du design de marque dans les grandes entreprises en tant que moteur cl\u00e9 pour renforcer l&rsquo;identit\u00e9 de la marque et transformer les marques du quotidien en marques ch\u00e9ries qui favorisent des connexions durables avec les clients.<\/p>\n\n\n\n<p>Exploration de trois cas marquants de design de marque Carrefour qui mettent en avant des strat\u00e9gies cr\u00e9atives ayant renforc\u00e9 l&rsquo;identit\u00e9 de la marque et sa pr\u00e9sence sur le march\u00e9.<\/p>\n\n\n\n<p>Renforcer la marque entreprise par un leadership cr\u00e9atif strat\u00e9gique et coh\u00e9rent.<\/p>\n\n\n\n<p>Naviguer les d\u00e9fis du co-branding avec les Jeux Olympiques de 2024.<\/p>\n\n\n\n<p>Transformer les marques de distributeur en marques expertes de confiance qui instaurent la confiance des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la complexit\u00e9 aux solutions de design efficaces : l&rsquo;impact du design de marque dans les grandes entreprises en tant que moteur cl\u00e9 pour renforcer l&rsquo;identit\u00e9 de la marque et transformer les marques du quotidien en marques ch\u00e9ries qui favorisent des connexions durables avec les clients. Exploration de trois cas marquants de design de marque [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Branding et au-del\u00e0 : Cr\u00e9er des exp\u00e9riences qui comptent","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"12:10","_activity_time_end":"12:40","_activity_date":"2025-01-28","_activity_price":"0","footnotes":""},"edition":[924],"location":[934],"track":[],"activity_type":[],"class_list":["post-411347","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-pentawards-festival-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/387770"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411347\/revisions"}],"predecessor-version":[{"id":411350,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411347\/revisions\/411350"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=411347"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=411347"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=411347"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=411347"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=411347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}