{"id":411467,"date":"2024-11-26T12:13:18","date_gmt":"2024-11-26T11:13:18","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=411467"},"modified":"2024-11-26T12:14:23","modified_gmt":"2024-11-26T11:14:23","slug":"rendre-lemballage-unilever-incontournable-pour-tous","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/rendre-lemballage-unilever-incontournable-pour-tous\/","title":{"rendered":"Rendre l\u2019emballage Unilever incontournable pour tous"},"content":{"rendered":"\n<p>Cette conf\u00e9rence explore l&rsquo;impact transformateur du design accessible dans la cr\u00e9ation d&rsquo;exp\u00e9riences inclusives pour tous. En 2023, nous avons ajout\u00e9 des QR codes accessibles sur nos emballages, et aujourd\u2019hui, nous comptons 2,8 milliards de codes sur des packs \u00e0 travers 35 marques et 25 march\u00e9s. Alors que nous continuons \u00e0 \u00e9tendre ce programme, nous partagerons notre approche pour 1) encourager l\u2019adoption par les marques, 2) am\u00e9liorer continuellement l\u2019exp\u00e9rience globale et 3) mesurer l\u2019impact pour tous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette conf\u00e9rence explore l&rsquo;impact transformateur du design accessible dans la cr\u00e9ation d&rsquo;exp\u00e9riences inclusives pour tous. En 2023, nous avons ajout\u00e9 des QR codes accessibles sur nos emballages, et aujourd\u2019hui, nous comptons 2,8 milliards de codes sur des packs \u00e0 travers 35 marques et 25 march\u00e9s. Alors que nous continuons \u00e0 \u00e9tendre ce programme, nous partagerons [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Rendre l\u2019emballage Unilever incontournable pour tous","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"14:40","_activity_time_end":"15:10","_activity_date":"2025-01-29","_activity_price":"0","footnotes":""},"edition":[924],"location":[934],"track":[],"activity_type":[],"class_list":["post-411467","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-pentawards-festival-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409088"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411467\/revisions"}],"predecessor-version":[{"id":411470,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/411467\/revisions\/411470"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=411467"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=411467"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=411467"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=411467"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=411467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}