{"id":434573,"date":"2025-01-15T10:11:16","date_gmt":"2025-01-15T09:11:16","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=434573"},"modified":"2025-01-15T10:17:24","modified_gmt":"2025-01-15T09:17:24","slug":"imprimez-connectez-engagez-la-nouvelle-ere-de-lemballage","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/imprimez-connectez-engagez-la-nouvelle-ere-de-lemballage\/","title":{"rendered":"Imprimez, Connectez, Engagez &#8211; La Nouvelle \u00c8re de l\u2019Emballage"},"content":{"rendered":"\n<p>Cette combinaison puissante de l\u2019impression num\u00e9rique et de l\u2019emballage connect\u00e9 est pr\u00eate \u00e0 r\u00e9volutionner l\u2019industrie des biens de consommation courante (CPG).<\/p>\n\n\n\n<p>\u2022 L\u2019impression num\u00e9rique est un moteur essentiel de la personnalisation des emballages, r\u00e9pondant aux exigences les plus r\u00e9centes du march\u00e9, y compris l\u2019\u00e9volution des r\u00e9glementations.<br>\u2022 La durabilit\u00e9 est un avantage cl\u00e9 de l\u2019impression num\u00e9rique. En permettant une production \u00e0 la demande, elle r\u00e9duit les d\u00e9chets li\u00e9s \u00e0 la surproduction et favorise l\u2019utilisation d\u2019encres et de substrats respectueux de l\u2019environnement.<br>\u2022 L\u2019emballage connect\u00e9 transforme l\u2019industrie en am\u00e9liorant l\u2019engagement des consommateurs, la visibilit\u00e9 de la cha\u00eene d\u2019approvisionnement et en ouvrant la voie \u00e0 de nouveaux mod\u00e8les \u00e9conomiques.<br>\u2022 Les jumeaux num\u00e9riques de chaque unit\u00e9 d\u2019emballage offrent des possibilit\u00e9s in\u00e9dites. Ils permettent d\u2019optimiser la conception des emballages, d\u2019am\u00e9liorer les processus de production et de cr\u00e9er des exp\u00e9riences consommateurs uniques et personnalis\u00e9es.<br>\u2022 Les marques et les distributeurs peuvent facilement mettre en \u0153uvre des exp\u00e9riences consommateurs in\u00e9gal\u00e9es en suivant les meilleures pratiques et en int\u00e9grant de mani\u00e8re fluide l\u2019emballage connect\u00e9 dans leurs op\u00e9rations.<br>\u2022 Exemples d\u2019emballages connect\u00e9s dans l\u2019industrie laiti\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette combinaison puissante de l\u2019impression num\u00e9rique et de l\u2019emballage connect\u00e9 est pr\u00eate \u00e0 r\u00e9volutionner l\u2019industrie des biens de consommation courante (CPG). \u2022 L\u2019impression num\u00e9rique est un moteur essentiel de la personnalisation des emballages, r\u00e9pondant aux exigences les plus r\u00e9centes du march\u00e9, y compris l\u2019\u00e9volution des r\u00e9glementations.\u2022 La durabilit\u00e9 est un avantage cl\u00e9 de l\u2019impression num\u00e9rique. [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Imprimez, Connectez, Engagez - La Nouvelle \u00c8re de l\u2019Emballage","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"14:45","_activity_time_end":"15:00","_activity_date":"2025-01-29","_activity_price":"0","footnotes":""},"edition":[924],"location":[932],"track":[],"activity_type":[],"class_list":["post-434573","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-future-innovation-forum-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/434563"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434573\/revisions"}],"predecessor-version":[{"id":434588,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434573\/revisions\/434588"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=434573"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=434573"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=434573"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=434573"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=434573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}