L\u2019emballage de luxe vise \u00e0 laisser une impression durable. La premi\u00e8re \u00e9tape consiste \u00e0 capter l\u2019attention du client gr\u00e2ce \u00e0 des couleurs, des textures et des finitions sp\u00e9ciales qui suscitent l\u2019int\u00e9r\u00eat initial. Un premier contact tactile renforce cette curiosit\u00e9, avec des surfaces rugueuses ou lisses, des reliefs et des d\u00e9tails qui invitent \u00e0 une exploration plus approfondie.<\/p>\n\n\n\n
Les recherches montrent qu\u2019un design d\u2019emballage bien pens\u00e9 stimule inconsciemment nos sens et nos \u00e9motions : il attire et retient l\u2019attention, d\u00e9clenche une activit\u00e9 c\u00e9r\u00e9brale et influence les d\u00e9cisions d\u2019achat. De plus, les clients sont de plus en plus motiv\u00e9s par une volont\u00e9 consciente de faire des choix durables lors de leur parcours d\u2019achat \u2013 un moteur de d\u00e9cision qui peut \u00eatre int\u00e9gr\u00e9 harmonieusement dans les designs d\u2019emballage pour un impact encore plus fort.<\/p>\n\n\n\n
Curieux ? Rejoignez-nous pour d\u00e9couvrir comment concevoir des solutions d\u2019emballages de luxe \u00e0 la fois percutantes et durables sur des papiers fins haut de gamme non couch\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u2019emballage de luxe vise \u00e0 laisser une impression durable. La premi\u00e8re \u00e9tape consiste \u00e0 capter l\u2019attention du client gr\u00e2ce \u00e0 des couleurs, des textures et des finitions sp\u00e9ciales qui suscitent l\u2019int\u00e9r\u00eat initial. Un premier contact tactile renforce cette curiosit\u00e9, avec des surfaces rugueuses ou lisses, des reliefs et des d\u00e9tails qui invitent \u00e0 une exploration […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Cr\u00e9er un Impact avec des Emballages de Luxe \u2013 Visuel, \u00c9motionnel, et Durable","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"13:30","_activity_time_end":"13:50","_activity_date":"2025-01-29","_activity_price":"0","footnotes":""},"edition":[924],"location":[931],"track":[],"activity_type":[],"class_list":["post-434593","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-circular-economy-stage-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/434614"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434593\/revisions"}],"predecessor-version":[{"id":434596,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/434593\/revisions\/434596"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=434593"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=434593"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=434593"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=434593"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=434593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}