{"id":436185,"date":"2025-01-17T10:02:20","date_gmt":"2025-01-17T09:02:20","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=436185"},"modified":"2025-01-17T15:12:51","modified_gmt":"2025-01-17T14:12:51","slug":"breitling-140-ans-desprit-pionnier","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/breitling-140-ans-desprit-pionnier\/","title":{"rendered":"KEYNOTE : Breitling, 140 ans d\u2019esprit pionnier"},"content":{"rendered":"\n<p>Dans l&rsquo;univers comp\u00e9titif de l&rsquo;horlogerie de luxe, maintenir une position dominante dans l&rsquo;esprit des consommateurs est un d\u00e9fi constant. A l\u2019\u00e8re de la mondialisation et du num\u00e9rique, la cl\u00e9 du succ\u00e8s r\u00e9side notamment dans la capacit\u00e9 \u00e0 offrir une exp\u00e9rience client holistique et coh\u00e9rente sur tous les points de contact, avec un double objectif : s\u00e9duire les acheteurs de montres d\u2019aujourd\u2019hui et \u00e9duquer les g\u00e9n\u00e9rations de demain. En sa qualit\u00e9 de Managing Director Europe du Sud pour Breitling, \u00c9douard d\u2019Arbaumont viendra nous expliquer comment une marque horlog\u00e8re comme Breitling a su adapter ses strat\u00e9gies de croissance et de d\u00e9veloppement, en s\u2019appuyant sur des leviers aussi puissants que l\u2019innovation notamment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l&rsquo;univers comp\u00e9titif de l&rsquo;horlogerie de luxe, maintenir une position dominante dans l&rsquo;esprit des consommateurs est un d\u00e9fi constant. A l\u2019\u00e8re de la mondialisation et du num\u00e9rique, la cl\u00e9 du succ\u00e8s r\u00e9side notamment dans la capacit\u00e9 \u00e0 offrir une exp\u00e9rience client holistique et coh\u00e9rente sur tous les points de contact, avec un double objectif : [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Circular Economy Stage| Breitling, 140 ans d\u2019esprit pionnier","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"15:00","_activity_time_end":"15:30","_activity_date":"2025-01-28","_activity_price":"0","footnotes":""},"edition":[924],"location":[931],"track":[],"activity_type":[],"class_list":["post-436185","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2025","location-circular-economy-stage-2025"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/436179"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/436185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/436185\/revisions"}],"predecessor-version":[{"id":436522,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/436185\/revisions\/436522"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=436185"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=436185"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=436185"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=436185"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=436185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}