{"id":488078,"date":"2025-12-01T14:01:09","date_gmt":"2025-12-01T13:01:09","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=488078"},"modified":"2025-12-03T09:53:25","modified_gmt":"2025-12-03T08:53:25","slug":"refill-reuse-transformer-le-packaging-cosmetique-a-lere-du-ppwr","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/refill-reuse-transformer-le-packaging-cosmetique-a-lere-du-ppwr\/","title":{"rendered":"Refill &amp; Reuse : transformer le packaging cosm\u00e9tique \u00e0 l\u2019\u00e8re du PPWR"},"content":{"rendered":"\n<p>La vision de L\u2019Or\u00e9al sur le r\u00f4le strat\u00e9gique du refill\/reuse face aux nouvelles exigences r\u00e9glementaires.<br>Illustration des initiatives mises en place (#JoinTheRefillMovement, formats rechargeables multi-marques, d\u00e9ploiement en travel retail). <br>L\u2019Or\u00e9al allie innovation, attractivit\u00e9 et circularit\u00e9 dans ses packagings.<br>Ouvrir la discussion sur les d\u00e9fis et opportunit\u00e9s pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vision de L\u2019Or\u00e9al sur le r\u00f4le strat\u00e9gique du refill\/reuse face aux nouvelles exigences r\u00e9glementaires.Illustration des initiatives mises en place (#JoinTheRefillMovement, formats rechargeables multi-marques, d\u00e9ploiement en travel retail). L\u2019Or\u00e9al allie innovation, attractivit\u00e9 et circularit\u00e9 dans ses packagings.Ouvrir la discussion sur les d\u00e9fis et opportunit\u00e9s pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"11:20","_activity_time_end":"11:45","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1086],"track":[],"activity_type":[807],"class_list":["post-488078","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-circular-economy-stage-2026","activity_type-circular-economy-stage"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/487375"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488078\/revisions"}],"predecessor-version":[{"id":488538,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488078\/revisions\/488538"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=488078"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=488078"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=488078"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=488078"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=488078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}