{"id":488247,"date":"2025-12-02T16:41:35","date_gmt":"2025-12-02T15:41:35","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&p=488247"},"modified":"2026-01-14T10:47:04","modified_gmt":"2026-01-14T09:47:04","slug":"rethinking-luxury-codes-circular-design-transparency-storytelling-through-digital-innovation","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/rethinking-luxury-codes-circular-design-transparency-storytelling-through-digital-innovation\/","title":{"rendered":"Repenser les codes du luxe : design circulaire, transparence et storytelling gr\u00e2ce \u00e0 l\u2019innovation digitale"},"content":{"rendered":"\n

Le luxe \u00e9volue<\/strong>, passant d\u2019un r\u00e9cit de perfection \u00e0 un r\u00e9cit de sens, o\u00f9 l\u2019excellence ne se mesure plus uniquement \u00e0 l\u2019esth\u00e9tique et au savoir-faire, mais aussi \u00e0 la responsabilit\u00e9, \u00e0 la tra\u00e7abilit\u00e9 et \u00e0 l\u2019impact environnemental. \u00c0 mesure que les attentes s\u2019intensifient, les marques explorent de nouvelles fa\u00e7ons d\u2019aligner h\u00e9ritage, innovation et durabilit\u00e9, sans jamais compromettre le d\u00e9sir.<\/p>\n\n\n\n

Les Passeports Produits Num\u00e9riques (Digital Product Passports \u2013 DPP)<\/strong>, une transparence accrue des mat\u00e9riaux et les approches de conception circulaire ouvrent de nouvelles perspectives pour r\u00e9pondre \u00e0 ces attentes. Ensemble, ils offrent de nouveaux leviers de narration, de rigueur op\u00e9rationnelle et d\u2019expression cr\u00e9ative.<\/p>\n\n\n\n

Ce panel de 30 minutes<\/strong>, co-organis\u00e9 par ORIGINALLUXURY<\/strong> et Women in Sustainable Luxury (WiSL)<\/strong>, r\u00e9unit des leaders des secteurs de la beaut\u00e9, des vins & spiritueux et du design circulaire de produits. \u00c0 travers leurs regards compl\u00e9mentaires, cette session explorera comment l\u2019\u00e9volution des attentes des consommateurs, les changements r\u00e9glementaires et l\u2019innovation mati\u00e8re transforment les emballages et red\u00e9finissent ce que le luxe peut incarner aujourd\u2019hui.<\/p>\n\n\n\n

Axes cl\u00e9s de discussion<\/h3>\n\n\n\n
    \n
  1. \u00c9volution des codes du luxe :<\/strong> naviguer entre culture, h\u00e9ritage et nouvelles attentes<\/li>\n\n\n\n
  2. Concevoir l\u2019excellence :<\/strong> trouver l\u2019\u00e9quilibre entre savoir-faire, complexit\u00e9 et nouvelles exigences r\u00e9glementaires<\/li>\n\n\n\n
  3. L\u2019innovation circulaire en pratique :<\/strong> mat\u00e9riaux, prototypage et nouvelles voies pour le luxe<\/li>\n\n\n\n
  4. De la strat\u00e9gie \u00e0 l\u2019ex\u00e9cution :<\/strong> d\u00e9ployer l\u2019innovation durable \u00e0 l\u2019\u00e9chelle<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Le luxe \u00e9volue, passant d\u2019un r\u00e9cit de perfection \u00e0 un r\u00e9cit de sens, o\u00f9 l\u2019excellence ne se mesure plus uniquement \u00e0 l\u2019esth\u00e9tique et au savoir-faire, mais aussi \u00e0 la responsabilit\u00e9, \u00e0 la tra\u00e7abilit\u00e9 et \u00e0 l\u2019impact environnemental. \u00c0 mesure que les attentes s\u2019intensifient, les marques explorent de nouvelles fa\u00e7ons d\u2019aligner h\u00e9ritage, innovation et durabilit\u00e9, sans […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Repenser les codes du luxe : design circulaire, transparence et storytelling gr\u00e2ce \u00e0 l\u2019innovation digitale","_seopress_titles_desc":"Le luxe \u00e9volue, passant d\u2019un r\u00e9cit de perfection \u00e0 un r\u00e9cit de sens, o\u00f9 l\u2019excellence ne se mesure plus uniquement \u00e0 l\u2019esth\u00e9tique et au savoir-faire, mais aussi \u00e0 la responsabilit\u00e9, \u00e0 la tra\u00e7abilit\u00e9 et \u00e0 l\u2019impact environnemental. \u00c0 mesure que les attentes s\u2019intensifient, les marques explorent de nouvelles fa\u00e7ons d\u2019aligner h\u00e9ritage, innovation et durabilit\u00e9, sans jamais compromettre le d\u00e9sir.\r\n\r\nLes Passeports Produits Num\u00e9riques (Digital Product Passports \u2013 DPP), une transparence accrue des mat\u00e9riaux et les approches de conception circulaire ouvrent de nouvelles perspectives pour r\u00e9pondre \u00e0 ces attentes. Ensemble, ils offrent de nouveaux leviers de narration, de rigueur op\u00e9rationnelle et d\u2019expression cr\u00e9ative.\r\n\r\nCe panel de 30 minutes, co-organis\u00e9 par ORIGINALLUXURY et Women in Sustainable Luxury (WiSL), r\u00e9unit des leaders des secteurs de la beaut\u00e9, des vins & spiritueux et du design circulaire de produits. \u00c0 travers leurs regards compl\u00e9mentaires, cette session explorera comment l\u2019\u00e9volution des attentes des consommateurs, les changements r\u00e9glementaires et l\u2019innovation mati\u00e8re transforment les emballages et red\u00e9finissent ce que le luxe peut incarner aujourd\u2019hui.","_seopress_robots_index":"","_activity_time_start":"13:50","_activity_time_end":"14:20","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1086],"track":[],"activity_type":[],"class_list":["post-488247","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-circular-economy-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/491964"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/487814"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/487808"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/487801"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/421825"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488247\/revisions"}],"predecessor-version":[{"id":493385,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/488247\/revisions\/493385"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=488247"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=488247"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=488247"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=488247"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=488247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}