Ce panel explorera le foss\u00e9 grandissant entre le discours marketing et les r\u00e9alit\u00e9s industrielles des bioplastiques et des emballages durables. Alors que les marques et les campagnes m\u00e9diatiques promeuvent de plus en plus l’id\u00e9e d’un avenir sans plastique, souvent sous l’impulsion de la promesse d’alternatives \u00e0 base d’algues et de plantes, la r\u00e9alit\u00e9 sur le terrain reste
beaucoup plus complexe. La session rassemble des voix issues de l’ensemble de la cha\u00eene de valeur : des innovateurs en mati\u00e8re de mat\u00e9riaux comme Eranova, des recycleurs comme CITEO, un grand producteur de mat\u00e9riaux Eastman, et des leaders d’opinion en mati\u00e8re de durabilit\u00e9 comme Re-Source. Ensemble, ils analyseront ce qui est r\u00e9ellement possible aujourd’hui et ce qui reste une vision marketing pour l’avenir.<\/p>\n\n\n\n
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