{"id":489104,"date":"2025-12-03T15:32:35","date_gmt":"2025-12-03T14:32:35","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/the-last-mile-opportunity-what-happens-after-disposal\/"},"modified":"2025-12-08T11:35:17","modified_gmt":"2025-12-08T10:35:17","slug":"the-last-mile-opportunity-what-happens-after-disposal","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/the-last-mile-opportunity-what-happens-after-disposal\/","title":{"rendered":"The Last Mile Opportunity: What Happens After Disposal"},"content":{"rendered":"\n<p>Today\u2019s packaging teams\u00a0aren\u2019t\u00a0just\u202f<em>interested<\/em>\u202fin what happens to their materials after use. Tracking the recyclability of their designs is now a financial necessity.\u00a0<\/p>\n\n<p>With the arrival of the Packaging and Packaging Waste Regulation (PPWR), the EU\u2019s brands and retailers now need to meet stricter design standards and more detailed reporting requirements. If they can\u2019t prove that their packaging gets recovered in real-world waste systems, they\u2019ll soon have to pay for it. Circularity is now a compliance mandate that directly impacts profits.\u00a0<\/p>\n\n<p>This shift exposes a critical data gap: recyclability guidelines, lab tests, and specification-driven tools aren\u2019t detailed enough to reflect what happens in real sorting facilities,\u202fwhich is exactly what will decide EPR fees.\u00a0<\/p>\n\n<p><strong>Deepnest.ai<\/strong>\u202fby\u00a0Greyparrot\u00a0fills that knowledge gap, helping producers design more circular products before costs spiral. The\u00a0Deepnest\u00a0platform draws from\u00a0Greyparrot\u2019s\u00a0global AI waste analytics network, which detects over\u202f<strong>440 billion waste objects<\/strong>\u202fpassing through sorting facilities each year.\u00a0<\/p>\n\n<p>Deepnest AI identifies the brand, material and format of those waste objects, revealing which products get recovered, which are lost to landfills \u2013 and why. Those insights have already helped some of the world\u2019s largest packaging producers adapt to regulation. They\u2019re using Deepnest to gather evidence of recovery, anticipate regulatory exposure, and reduce EPR liabilities with data-backed design choices.\u00a0<\/p>\n\n<p>This session will bring some of those collaborations to life. Attendees will learn how\u202f<strong>Unilever<\/strong>\u202fused\u00a0Deepnest\u00a0to track recyclability across multiple product categories, and how our work with The Cup Collective helps\u202f<strong>McDonald\u2019s<\/strong>,\u202f<strong>Costa<\/strong>, and\u202f<strong>Huhtamaki<\/strong>\u202fimprove recovery rates for their composite packaging.\u00a0<\/p>\n\n<p>Greyparrot\u2019s\u00a0Managing Director\u00a0Yaseed\u00a0Chaumoo\u00a0will explain how producers can follow their lead, aligning brand ambition with regulatory reality. With insights into beauty, luxury, food,\u00a0drinks\u00a0and household packaging,\u00a0it\u2019s\u00a0a chance for packaging teams to start integrating waste data into design,\u00a0procurement\u00a0and sustainability workflows \u2013\u202fjust in time for PPWR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s packaging teams\u00a0aren\u2019t\u00a0just\u202finterested\u202fin what happens to their materials after use. Tracking the recyclability of their designs is now a financial necessity.\u00a0 With the arrival of the Packaging and Packaging Waste Regulation (PPWR), the EU\u2019s brands and retailers now need to meet stricter design standards and more detailed reporting requirements. If they can\u2019t prove that their [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"The Last Mile Opportunity: What Happens After Disposal","_seopress_titles_desc":"Today\u2019s packaging teams aren\u2019t just\u202finterested\u202fin what happens to their materials after use. Tracking the recyclability of their designs is now a financial necessity. \r\n\r\nWith the arrival of the Packaging and Packaging Waste Regulation (PPWR), the EU\u2019s brands and retailers now need to meet stricter design standards and more detailed reporting requirements. If they can\u2019t prove that their packaging gets recovered in real-world waste systems, they\u2019ll soon have to pay for it. Circularity is now a compliance mandate that directly impacts profits. \r\n\r\nThis shift exposes a critical data gap: recyclability guidelines, lab tests, and specification-driven tools aren\u2019t detailed enough to reflect what happens in real sorting facilities,\u202fwhich is exactly what will decide EPR fees. \r\n\r\nDeepnest.ai\u202fby Greyparrot fills that knowledge gap, helping producers design more circular products before costs spiral. The Deepnest platform draws from Greyparrot\u2019s global AI waste analytics network, which detects over\u202f440 billion waste objects\u202fpassing through sorting facilities each year. \r\n\r\nDeepnest AI identifies the brand, material and format of those waste objects, revealing which products get recovered, which are lost to landfills \u2013 and why. Those insights have already helped some of the world\u2019s largest packaging producers adapt to regulation. They\u2019re using Deepnest to gather evidence of recovery, anticipate regulatory exposure, and reduce EPR liabilities with data-backed design choices. \r\n\r\nThis session will bring some of those collaborations to life. Attendees will learn how\u202fUnilever\u202fused Deepnest to track recyclability across multiple product categories, and how our work with The Cup Collective helps\u202fMcDonald\u2019s,\u202fCosta, and\u202fHuhtamaki\u202fimprove recovery rates for their composite packaging. \r\n\r\nGreyparrot\u2019s Managing Director Yaseed Chaumoo will explain how producers can follow their lead, aligning brand ambition with regulatory reality. With insights into beauty, luxury, food, drinks and household packaging, it\u2019s a chance for packaging teams to start integrating waste data into design, procurement and sustainability workflows \u2013\u202fjust in time for PPWR","_seopress_robots_index":"","_activity_time_start":"11:20","_activity_time_end":"11:45","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1087],"track":[],"activity_type":[],"class_list":["post-489104","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-global-aerosol-dispensing-forum-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/487571"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489104\/revisions"}],"predecessor-version":[{"id":489105,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489104\/revisions\/489105"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=489104"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=489104"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=489104"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=489104"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=489104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}