Dans le paysage contemporain de la beaut\u00e9, le packaging est devenu un v\u00e9ritable vecteur d\u2019exp\u00e9rience. Les marques de beaut\u00e9 ind\u00e9pendantes ne se contentent plus de cr\u00e9er des produits hautement performants : elles con\u00e7oivent des packagings qui racontent une histoire, s\u2019int\u00e8grent naturellement aux routines beaut\u00e9 et donnent envie d\u2019\u00eatre montr\u00e9s, partag\u00e9s et recommand\u00e9s.<\/p>\n\n\n\n
Aux c\u00f4t\u00e9s de fondateurs de marques indie et d\u2019un acteur majeur de l\u2019observation des tendances culturelles, ce panel explore la mani\u00e8re dont le design packaging influence la d\u00e9sirabilit\u00e9, l\u2019engagement et la relation consommateur \u2014 du premier contact visuel jusqu\u2019\u00e0 l\u2019exp\u00e9rience en main.<\/p>\n\n\n\n
Design sensoriel, inclusivit\u00e9, durabilit\u00e9, gestes iconiques et contraintes de d\u00e9veloppement : d\u00e9couvrez comment concevoir des packagings pens\u00e9s pour une exp\u00e9rience r\u00e9elle\u2026 et sociale.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans le paysage contemporain de la beaut\u00e9, le packaging est devenu un v\u00e9ritable vecteur d\u2019exp\u00e9rience. Les marques de beaut\u00e9 ind\u00e9pendantes ne se contentent plus de cr\u00e9er des produits hautement performants : elles con\u00e7oivent des packagings qui racontent une histoire, s\u2019int\u00e8grent naturellement aux routines beaut\u00e9 et donnent envie d\u2019\u00eatre montr\u00e9s, partag\u00e9s et recommand\u00e9s. Aux c\u00f4t\u00e9s de […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Packaging et exp\u00e9rience consommateur : quand le design devient un levier de d\u00e9sir (Session mod\u00e9r\u00e9e par Eva la garde)","_seopress_titles_desc":"Dans le paysage contemporain de la beaut\u00e9, le packaging est devenu un v\u00e9ritable vecteur d\u2019exp\u00e9rience. Les marques de beaut\u00e9 ind\u00e9pendantes ne se contentent plus de cr\u00e9er des produits hautement performants : elles con\u00e7oivent des packagings qui racontent une histoire, s\u2019int\u00e8grent naturellement aux routines beaut\u00e9 et donnent envie d\u2019\u00eatre montr\u00e9s, partag\u00e9s et recommand\u00e9s.\r\n\r\nAux c\u00f4t\u00e9s de fondateurs de marques indie et d\u2019un acteur majeur de l\u2019observation des tendances culturelles, ce panel explore la mani\u00e8re dont le design packaging influence la d\u00e9sirabilit\u00e9, l\u2019engagement et la relation consommateur \u2014 du premier contact visuel jusqu\u2019\u00e0 l\u2019exp\u00e9rience en main.\r\n\r\nDesign sensoriel, inclusivit\u00e9, durabilit\u00e9, gestes iconiques et contraintes de d\u00e9veloppement : d\u00e9couvrez comment concevoir des packagings pens\u00e9s pour une exp\u00e9rience r\u00e9elle\u2026 et sociale.","_seopress_robots_index":"","_activity_time_start":"09:45","_activity_time_end":"10:30","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1086],"track":[],"activity_type":[],"class_list":["post-489644","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-circular-economy-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493870"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493483"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492367"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/303398"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489644\/revisions"}],"predecessor-version":[{"id":494648,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/489644\/revisions\/494648"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=489644"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=489644"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=489644"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=489644"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=489644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}