{"id":491999,"date":"2025-12-19T14:54:40","date_gmt":"2025-12-19T13:54:40","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=491999"},"modified":"2026-01-11T16:43:49","modified_gmt":"2026-01-11T15:43:49","slug":"keynote-avec-diageo","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/keynote-avec-diageo\/","title":{"rendered":"L\u2019innovation s\u2019\u00e9panouit gr\u00e2ce aux leaders du design, pas seulement aux id\u00e9es."},"content":{"rendered":"\n<p>L\u2019innovation ne se limite pas aux id\u00e9es, elle repose sur le leadership. Les id\u00e9es sont faciles, leur mise en \u0153uvre l\u2019est beaucoup moins. Dans cette keynote, Jo Smith partage les enseignements d\u2019un parcours de plus de 20 ans, entre agence et client, et montre pourquoi cette double vision est un v\u00e9ritable levier de leadership en design.<\/p>\n\n\n\n<p>\u00c0 travers des exemples concrets, elle explore le r\u00f4le de l\u2019empathie, du courage cr\u00e9atif et de l\u2019influence interne pour transformer l\u2019ambition en actions. L\u2019innovation a besoin de leaders du design capables de cr\u00e9er des ponts et de faire r\u00e9ellement aboutir les id\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation ne se limite pas aux id\u00e9es, elle repose sur le leadership. Les id\u00e9es sont faciles, leur mise en \u0153uvre l\u2019est beaucoup moins. Dans cette keynote, Jo Smith partage les enseignements d\u2019un parcours de plus de 20 ans, entre agence et client, et montre pourquoi cette double vision est un v\u00e9ritable levier de leadership en [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | L\u2019innovation s\u2019\u00e9panouit gr\u00e2ce aux leaders du design, pas seulement aux id\u00e9es.","_seopress_titles_desc":"L\u2019innovation ne se limite pas aux id\u00e9es, elle repose sur le leadership. Les id\u00e9es sont faciles, leur mise en \u0153uvre l\u2019est beaucoup moins. Dans cette keynote, Jo Smith partage les enseignements d\u2019un parcours de plus de 20 ans, entre agence et client, et montre pourquoi cette double vision est un v\u00e9ritable levier de leadership en design.\r\n\r\n\u00c0 travers des exemples concrets, elle explore le r\u00f4le de l\u2019empathie, du courage cr\u00e9atif et de l\u2019influence interne pour transformer l\u2019ambition en actions. L\u2019innovation a besoin de leaders du design capables de cr\u00e9er des ponts et de faire r\u00e9ellement aboutir les id\u00e9es.","_seopress_robots_index":"","_activity_time_start":"15:10","_activity_time_end":"15:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1088],"track":[],"activity_type":[],"class_list":["post-491999","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-pentawards-festival-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/488130"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/491999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/491999\/revisions"}],"predecessor-version":[{"id":493103,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/491999\/revisions\/493103"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=491999"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=491999"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=491999"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=491999"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=491999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}