{"id":492487,"date":"2026-01-05T11:49:14","date_gmt":"2026-01-05T10:49:14","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/de-lidee-au-rayon-comment-natulim-meadow-et-ball-ont-donne-vie-a-la-technologie-meadow-kapsul\/"},"modified":"2026-01-05T11:54:29","modified_gmt":"2026-01-05T10:54:29","slug":"de-lidee-au-rayon-comment-natulim-meadow-et-ball-ont-donne-vie-a-la-technologie-meadow-kapsul","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/de-lidee-au-rayon-comment-natulim-meadow-et-ball-ont-donne-vie-a-la-technologie-meadow-kapsul\/","title":{"rendered":"De l\u2019id\u00e9e au rayon : comment Natulim, Meadow et Ball ont donn\u00e9 vie \u00e0 la technologie MEADOW KAPSUL\u2122"},"content":{"rendered":"\n<p>L\u2019industrie de l\u2019emballage \u00e9volue rapidement afin de r\u00e9pondre aux attentes des consommateurs en mati\u00e8re de durabilit\u00e9, de fonctionnalit\u00e9 et d\u2019innovation. Au c\u0153ur de cette transformation se trouve la technologie KAPSUL\u2122 de MEADOW \u2014 un format r\u00e9volutionnaire qui transforme des canettes en aluminium initialement destin\u00e9es aux boissons en distributeurs rechargeables et r\u00e9utilisables pour les produits de soins personnels.<\/p>\n\n<p><p data-start=\"0\" data-end=\"340\">Ce panel explorera le parcours ayant permis de transformer ce concept en r\u00e9alit\u00e9 commerciale, \u00e0 travers le partenariat entre Natulim, Meadow et Ball lors du lancement de la gamme de shampoings, gels douche et savons liquides de Natulim. Ce projet s\u2019appuie sur l\u2019expertise de Ball en mati\u00e8re d\u2019emballage et sur l\u2019innovation design de Meadow.<\/p><br\/><p data-start=\"342\" data-end=\"520\" data-is-last-node=\"\" data-is-only-node=\"\">Il s\u2019agit d\u2019une histoire de collaboration intersectorielle, de d\u00e9finition de nouveaux standards, de r\u00e9flexion durable et de conception d\u2019innovations centr\u00e9es sur le consommateur.<\/p><\/p>\n\n<p>Ball Corporation : Victoria Marletta, Vice-Pr\u00e9sidente Commerciale Personal &amp; Home Care<\/p>\n\n<p>Th\u00e8me : \u00ab Quand l\u2019innovation packaging rencontre la durabilit\u00e9 : le r\u00f4le de Ball dans le d\u00e9ploiement de MEADOW KAPSUL\u2122 \u00bb<\/p>\n\n<ul class=\"wp-block-list\">\n<li>L\u2019importance de la circularit\u00e9 et le r\u00f4le de l\u2019aluminium dans les emballages durables<\/li>\n\n\n\n<li>Comment rester \u00e0 la pointe dans les cat\u00e9gories Personal &amp; Home Care afin de proposer des emballages en aluminium r\u00e9pondant \u00e0 l\u2019\u00e9volution des attentes des consommateurs<\/li>\n\n\n\n<li>Enseignements cl\u00e9s issus des partenariats intersectoriel<\/li>\n<\/ul>\n\n<p>Meadow : Victor Ljungberg, CEO et cofondateur de Meadow<\/p>\n\n<p>Th\u00e8me : \u00ab Concevoir le futur : la naissance de la technologie KAPSUL\u2122 \u00bb<\/p>\n\n<ul class=\"wp-block-list\">\n<li>L\u2019inspiration \u00e0 l\u2019origine de MEADOW KAPSUL\u2122<\/li>\n\n\n\n<li>Les d\u00e9fis et opportunit\u00e9s techniques et design li\u00e9s \u00e0 la reconversion des canettes de boisson<\/li>\n\n\n\n<li>La vision pour \u00e9tendre ce format \u00e0 d\u2019autres cat\u00e9gories<\/li>\n<\/ul>\n\n<p>Natulim \u2013 Llu\u00eds Montull Casas, cofondateur et CEO de Natulim<\/p>\n\n<p>Th\u00e8me : \u00ab De l\u2019id\u00e9e \u00e0 l\u2019impact : le lancement du gel douche Natulim \u00bb<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pourquoi Natulim a choisi MEADOW KAPSUL\u2122 pour le lancement de ses produits<\/li>\n\n\n\n<li>L\u2019alignement de la marque avec la durabilit\u00e9 et l\u2019innovation<\/li>\n\n\n\n<li>La r\u00e9action des consommateurs et la feuille de route \u00e0 venir<\/li>\n<\/ul>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019industrie de l\u2019emballage \u00e9volue rapidement afin de r\u00e9pondre aux attentes des consommateurs en mati\u00e8re de durabilit\u00e9, de fonctionnalit\u00e9 et d\u2019innovation. Au c\u0153ur de cette transformation se trouve la technologie KAPSUL\u2122 de MEADOW \u2014 un format r\u00e9volutionnaire qui transforme des canettes en aluminium initialement destin\u00e9es aux boissons en distributeurs rechargeables et r\u00e9utilisables pour les produits de [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:00","_activity_time_end":"10:40","_activity_date":"2026-02-05","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-492487","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492485"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492483"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492481"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/492487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/492487\/revisions"}],"predecessor-version":[{"id":492488,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/492487\/revisions\/492488"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=492487"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=492487"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=492487"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=492487"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=492487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}