Depuis plusieurs ann\u00e9es, les marques exp\u00e9rimentent des syst\u00e8mes de recharge \u00e0 domicile. Ces initiatives ont permis de d\u00e9gager des enseignements importants, mais leur adoption \u00e0 grande \u00e9chelle reste limit\u00e9e.<\/p>\n\n\n\n
Alors que les entreprises poursuivent leurs explorations autour des emballages rechargeables, de nombreux d\u00e9fis subsistent : compr\u00e9hension du concept par les consommateurs, acte d\u2019achat, facilit\u00e9 d\u2019utilisation et perception de la valeur des solutions de recharge \u00e0 domicile, notamment pour les produits de soins personnels et de beaut\u00e9 vendus sous forme de recharges, cartouches ou produits \u00e0 transvaser dans un contenant principal.<\/p>\n\n\n\n
Cette pr\u00e9sentation s\u2019appuiera sur les enseignements issus de la nouvelle \u00e9tude consommateurs men\u00e9e par la Sustainable Packaging Coalition, ainsi que sur plusieurs \u00e9tudes de cas de marques ayant d\u00e9ploy\u00e9 des solutions de recharge \u00e0 domicile pour leurs gammes de produits.<\/p>\n\n\n\n
Elle analysera \u00e9galement comment les choix de design des formats rechargeables peuvent s\u00e9duire les consommateurs, favoriser leur adoption et r\u00e9pondre \u00e0 certains enjeux cl\u00e9s li\u00e9s \u00e0 la fin de vie des emballages et \u00e0 la durabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"
Depuis plusieurs ann\u00e9es, les marques exp\u00e9rimentent des syst\u00e8mes de recharge \u00e0 domicile. Ces initiatives ont permis de d\u00e9gager des enseignements importants, mais leur adoption \u00e0 grande \u00e9chelle reste limit\u00e9e. Alors que les entreprises poursuivent leurs explorations autour des emballages rechargeables, de nombreux d\u00e9fis subsistent : compr\u00e9hension du concept par les consommateurs, acte d\u2019achat, facilit\u00e9 d\u2019utilisation […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Refill-at-Home:\u00a0How to Add Value for Consumers and Tackle Sustainability\u00a0Challenges\u00a0","_seopress_titles_desc":"rands have experimented with refillable at-home designs for several years now, resulting in important learnings but limited scale. As companies continue to explore refillable packaging, challenges remain when it comes to consumers understanding, purchasing, using, and finding value in refill-at-home options for personal care and beauty products that are sold with refill \u201cinserts\/cartridges\u201d or additional product to be poured pack into a primary container. This presentation and fireside chat will explore learnings from the Sustainable Packaging Coalition\u2019s new consumer research, as well as a Meadow's experience with refill-at-home for their product lines. It will look at how design choices for refill-at-home formats can delight consumers, increase adoption, and tackle some common end-of-life and sustainability challenges.","_seopress_robots_index":"","_activity_time_start":"10:00","_activity_time_end":"10:40","_activity_date":"2026-02-06","_activity_price":"0","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-493770","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493775"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/493770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/493770\/revisions"}],"predecessor-version":[{"id":494820,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/493770\/revisions\/494820"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=493770"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=493770"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=493770"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=493770"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=493770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}