{"id":494087,"date":"2026-01-20T18:45:43","date_gmt":"2026-01-20T17:45:43","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/session\/comment-le-materiau-de-lemballage-influence-t-il-les-perceptions-des-consommateurs\/"},"modified":"2026-01-20T18:45:43","modified_gmt":"2026-01-20T17:45:43","slug":"comment-le-materiau-de-lemballage-influence-t-il-les-perceptions-des-consommateurs","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/comment-le-materiau-de-lemballage-influence-t-il-les-perceptions-des-consommateurs\/","title":{"rendered":"Comment le mat\u00e9riau de l\u2019emballage influence-t-il les perceptions des consommateurs ?"},"content":{"rendered":"\n<p>De nombreuses \u00e9tudes scientifiques ont mis en \u00e9vidence l\u2019impact du design des emballages sur les r\u00e9actions des consommateurs. Parmi les diff\u00e9rents \u00e9l\u00e9ments de design, le choix du mat\u00e9riau d\u2019emballage joue un r\u00f4le particuli\u00e8rement d\u00e9terminant.<br\/>C\u2019est pr\u00e9cis\u00e9ment l\u2019objet d\u2019une \u00e9tude fond\u00e9e sur les neurosciences, men\u00e9e par Mind Insights dans la cat\u00e9gorie des eaux p\u00e9tillantes. Cette recherche a analys\u00e9 la mani\u00e8re dont diff\u00e9rents mat\u00e9riaux \u2014 verre, PET et aluminium \u2014 fa\u00e7onnent les perceptions et les croyances des consommateurs, en influen\u00e7ant notamment la qualit\u00e9 per\u00e7ue, le plaisir sensoriel, la responsabilit\u00e9 environnementale, la valeur du produit, sa d\u00e9sirabilit\u00e9 et m\u00eame les pr\u00e9occupations li\u00e9es \u00e0 la sant\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nombreuses \u00e9tudes scientifiques ont mis en \u00e9vidence l\u2019impact du design des emballages sur les r\u00e9actions des consommateurs. Parmi les diff\u00e9rents \u00e9l\u00e9ments de design, le choix du mat\u00e9riau d\u2019emballage joue un r\u00f4le particuli\u00e8rement d\u00e9terminant.C\u2019est pr\u00e9cis\u00e9ment l\u2019objet d\u2019une \u00e9tude fond\u00e9e sur les neurosciences, men\u00e9e par Mind Insights dans la cat\u00e9gorie des eaux p\u00e9tillantes. Cette recherche a [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Comment le mat\u00e9riau de l\u2019emballage influence-t-il les perceptions des consommateurs ?","_seopress_titles_desc":"De nombreuses \u00e9tudes scientifiques ont mis en \u00e9vidence l\u2019impact du design des emballages sur les r\u00e9actions des consommateurs. Parmi les diff\u00e9rents \u00e9l\u00e9ments de design, le choix du mat\u00e9riau d\u2019emballage joue un r\u00f4le particuli\u00e8rement d\u00e9terminant.\r\nC\u2019est pr\u00e9cis\u00e9ment l\u2019objet d\u2019une \u00e9tude fond\u00e9e sur les neurosciences, men\u00e9e par Mind Insights dans la cat\u00e9gorie des eaux p\u00e9tillantes. Cette recherche a analys\u00e9 la mani\u00e8re dont diff\u00e9rents mat\u00e9riaux \u2014 verre, PET et aluminium \u2014 fa\u00e7onnent les perceptions et les croyances des consommateurs, en influen\u00e7ant notamment la qualit\u00e9 per\u00e7ue, le plaisir sensoriel, la responsabilit\u00e9 environnementale, la valeur du produit, sa d\u00e9sirabilit\u00e9 et m\u00eame les pr\u00e9occupations li\u00e9es \u00e0 la sant\u00e9.","_seopress_robots_index":"","_activity_time_start":"11:10","_activity_time_end":"11:40","_activity_date":"2026-02-06","_activity_price":"","footnotes":""},"edition":[1084],"location":[1089],"track":[],"activity_type":[],"class_list":["post-494087","activity","type-activity","status-publish","hentry","edition-paris-packaging-week-2026","location-discovery-zone-stage-2026"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/494082"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/494074"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/494067"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/136942"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/494087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/494087\/revisions"}],"predecessor-version":[{"id":494088,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/494087\/revisions\/494088"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=494087"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=494087"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=494087"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=494087"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=494087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}