{"id":68569,"date":"2022-04-20T14:53:10","date_gmt":"2022-04-20T12:53:10","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=68569"},"modified":"2022-05-24T13:04:58","modified_gmt":"2022-05-24T11:04:58","slug":"de-nouvelles-opportunites-pour-les-marques-et-les-consommateurs-grace-aux-innovations-en-matiere-de-numerisation-des-emballages","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/de-nouvelles-opportunites-pour-les-marques-et-les-consommateurs-grace-aux-innovations-en-matiere-de-numerisation-des-emballages\/","title":{"rendered":"Packaging smart et connect\u00e9 : de nouvelles opportunit\u00e9s business pour les marques gr\u00e2ce aux innovations technologiques digitales"},"content":{"rendered":"<p>Annie Begnaud, Founder, <strong>ab agency &amp; CEW Board Member\u00a0<\/strong><\/p>\n<p>James Harmer, Planning &amp; Innovation Strategy leader,\u00a0<strong>Cambridge Design Partnership\u00a0<\/strong><\/p>\n<p>La digitalisation des emballages ouvre de formidables perspectives aux marques en termes de connaissance et de relations clients et offre au packaging un r\u00f4le nouveau dans le marketing-mix.\u00a0Annie Begnaud et James Harmer pr\u00e9sentent et \u00e9changent leur point de vue en tant qu\u2019experts du smart pack et des march\u00e9s Luxe-Beaut\u00e9.<\/p>\n<p><em>La conference se d\u00e9roulera en fran\u00e7ais avec une traduction simultan\u00e9e en anglais.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annie Begnaud, Founder, ab agency &amp; CEW Board Member\u00a0 James Harmer, Planning &amp; Innovation Strategy leader,\u00a0Cambridge Design Partnership\u00a0 La digitalisation des emballages ouvre de formidables perspectives aux marques en termes de connaissance et de relations clients et offre au packaging un r\u00f4le nouveau dans le marketing-mix.\u00a0Annie Begnaud et James Harmer pr\u00e9sentent et \u00e9changent leur point [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PCD Talks | Packaging smart et connect\u00e9 : de nouvelles opportunit\u00e9s business pour les marques gr\u00e2ce aux innovations technologiques digitales ","_seopress_titles_desc":"Le programme des PCD Talks vous donnera une nouvelle perspective sur la fa\u00e7on de surmonter vos d\u00e9fis quotidiens, tels que le d\u00e9veloppement durable ou le design, et d\u00e9voilera les tendances sur l\u2019avenir de l\u2019emballage cosm\u00e9tique.\r\n\r\n","_seopress_robots_index":"","_activity_time_start":"13:00","_activity_time_end":"13:30","_activity_date":"2022-06-29","_activity_price":"0","footnotes":""},"edition":[],"location":[403],"track":[],"activity_type":[416,413],"class_list":["post-68569","activity","type-activity","status-publish","hentry","location-pcd-talks","activity_type-cosmetics","activity_type-innovation"],"_guests":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/68561"},{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/68565"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/68569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/68569\/revisions"}],"predecessor-version":[{"id":83256,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity\/68569\/revisions\/83256"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=68569"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=68569"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/location?post=68569"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/track?post=68569"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/activity_type?post=68569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}