{"id":71263,"date":"2022-05-02T15:37:45","date_gmt":"2022-05-02T13:37:45","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=activity&#038;p=71263"},"modified":"2022-05-24T14:37:51","modified_gmt":"2022-05-24T12:37:51","slug":"lexperience-du-consommateur-et-de-lindustrie-au-service-du-design-packaging-des-cles-efficaces-et-durables","status":"publish","type":"activity","link":"https:\/\/www.parispackagingweek.com\/fr\/session\/lexperience-du-consommateur-et-de-lindustrie-au-service-du-design-packaging-des-cles-efficaces-et-durables\/","title":{"rendered":"Quelles attentes des consommateurs et de l&rsquo;industrie pour servir le design packaging ? Quelles r\u00e8gles adopter et comment \u00eatre accompagn\u00e9 le mieux possible ?"},"content":{"rendered":"<p>Patrick Pinard, Senior VP, Business Development,\u00a0<strong>PRS Invivo Group\u00a0<\/strong><\/p>\n<p>Olivier Demetriadis, Sales Director,\u00a0<strong>Digital Packaging\u00a0<\/strong><\/p>\n<p>Synopsis de Patrick Pinard : \u00a0\u00bb \u00c0 l\u2019heure o\u00f9 le packaging devient recyclable, durable, responsable, il est important de garder \u00e0 l\u2019esprit que le design est un \u00e9l\u00e9ment capital de la performance des marques. Il existe des r\u00e8gles simples pour faire un succ\u00e8s d\u2019un changement de mat\u00e9riau ou d\u2019une nouvelle ex\u00e9cution packaging. Au travers de nombreux exemples, nous verrons quelles sont ces r\u00e8gles et comment accompagner au mieux le d\u00e9veloppement de nouveaux packs durables pour leur donner les meilleures chances de succ\u00e8s. \u00a0\u00bb<\/p>\n<p>Synopsis de Olivier D\u00e9m\u00e9triadis : \u00a0\u00bb Pour le consommateur, la maquette reste un levier imparable pour l\u2019appr\u00e9ciation d\u2019un produit, tant esth\u00e9tique que technique. Nous parlerons de notre m\u00e9thode tr\u00e8s industrielle ainsi qu\u2019un service innovation o\u00f9 l\u2019industrie et le design font corps. \u00a0\u00bb<\/p>\n<p><em>La conference se d\u00e9roulera en fran\u00e7ais avec une traduction simultan\u00e9e en anglais.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrick Pinard, Senior VP, Business Development,\u00a0PRS Invivo Group\u00a0 Olivier Demetriadis, Sales Director,\u00a0Digital Packaging\u00a0 Synopsis de Patrick Pinard : \u00a0\u00bb \u00c0 l\u2019heure o\u00f9 le packaging devient recyclable, durable, responsable, il est important de garder \u00e0 l\u2019esprit que le design est un \u00e9l\u00e9ment capital de la performance des marques. Il existe des r\u00e8gles simples pour faire un [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PCD Talks | Quelles attentes des consommateurs et de l&#039;industrie pour servir le design packaging ? 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