{"id":217521,"date":"2022-12-07T20:01:54","date_gmt":"2022-12-07T19:01:54","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=guest&#038;p=217521"},"modified":"2023-01-17T11:15:03","modified_gmt":"2023-01-17T10:15:03","slug":"bertrand-barre-groupe-zebra","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/fr\/speaker\/bertrand-barre-groupe-zebra\/","title":{"rendered":"Bertrand Barr\u00e9, Groupe Zebra"},"content":{"rendered":"<p>PDG<\/p>\n<p>Apr\u00e8s un d\u00e9but de parcours comme sportif de haut niveau et une formation en marketing, Bertrand BARR\u00c9 cr\u00e9e en 1986, les bases du groupe d\u00e9di\u00e9 \u00e0 l\u2019innovation, qui compte, aujourd\u2019hui, une cinquantaine de collaborateurs et intervient pour les plus ragndes marques partout sur la plan\u00e8te.<\/p>\n<p>GROUPE ZEBRA, Innovation Factory, s\u2019appuie sur trois expertises : STRAT\u00c9GIE &#8211; DESIGN &#8211; GO TO MARKET<\/p>\n<p>En 28 ans, le groupe a ainsi d\u00e9velopp\u00e9 plus de 8000 produits et services vendus \u00e0 travers le monde<\/p>\n<p>Il publie fin 2012, un ouvrage sur le management de l\u2019innovation, ALL YOU NEED IS L.O.V.E ( Live the Oblique Vision Experience) ou\u00a0\u00ab COMMENT INNOVER SUR DES MARCH\u00c9S SATUR\u00c9S \u00bb.<\/p>\n<p>Puis en 2022, il publie \u00ab Innover juste, pas juste innover \u00bb. Une proposition m\u00e9thodologique pour d\u00e9risquer le processus d\u2019innovation et maximiser l\u2019impact des projets d\u2019innovation sur la cr\u00e9ation de valeur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PDG Apr\u00e8s un d\u00e9but de parcours comme sportif de haut niveau et une formation en marketing, Bertrand BARR\u00c9 cr\u00e9e en 1986, les bases du groupe d\u00e9di\u00e9 \u00e0 l\u2019innovation, qui compte, aujourd\u2019hui, une cinquantaine de collaborateurs et intervient pour les plus ragndes marques partout sur la plan\u00e8te. GROUPE ZEBRA, Innovation Factory, s\u2019appuie sur trois expertises : [&hellip;]<\/p>\n","protected":false},"featured_media":217524,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PCD and PLD Talks | Bertrand Barr\u00e9, Groupe Zebra","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"","_job_title":"","_visit_me":"","_email":"","_linkedin":"https:\/\/fr.linkedin.com\/in\/bertrand-barr","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[585],"guest_type":[578],"work":[],"class_list":["post-217521","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-speakers-2023","guest_type-pcd-speakers-2023"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/217521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/217521\/revisions"}],"predecessor-version":[{"id":252326,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/217521\/revisions\/252326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/217524"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=217521"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=217521"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=217521"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=217521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}