PDG<\/p>\n
Pierre Louis a d\u00e9velopp\u00e9 une forte expertise des media et du parcours client en distribution Grand Public. Passionn\u00e9 de nouvelles technologies, en ao\u00fbt 2021, il cr\u00e9e sa start up UGLA pour r\u00e9inventer le parcours client en points de vente. Ainsi il met au point la premi\u00e8re exp\u00e9rience immersive interactive sans casque ni lunette pour le retail. V\u00e9ritable innovation phygitale, cette exp\u00e9rience immersive engage le visiteur dans une interaction sensorielle et inspirante tout en l\u2019instruisant et le guidant dans son parcours d\u2019achat.<\/p>\n
Ikea, expert de la relation clients et de la conversion, a pl\u00e9biscit\u00e9 la solution Ugla pour en \u00e9quiper son r\u00e9seau de magasins. Ainsi le visiteur s\u2019immerge dans 100% de l\u2019offre virtualis\u00e9e du catalogue tout en se connectant au dispositif digital de l\u2019enseigne.<\/p>\n
A la suite de l\u2019ouverture du nouveau magasin IKEA, au c\u0153ur de la capitale, avenue Daumesnil, Pierre Louis pr\u00e9sentera la solution en place et partagera les perspectives rupturistes d\u2019un tel mod\u00e8le.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
PDG Pierre Louis a d\u00e9velopp\u00e9 une forte expertise des media et du parcours client en distribution Grand Public. Passionn\u00e9 de nouvelles technologies, en ao\u00fbt 2021, il cr\u00e9e sa start up UGLA pour r\u00e9inventer le parcours client en points de vente. Ainsi il met au point la premi\u00e8re exp\u00e9rience immersive interactive sans casque ni lunette pour […]<\/p>\n","protected":false},"featured_media":223366,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Packaging Premi\u00e8re Talks 2023 | Pierre-Louis Marek, UGLA","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"","_job_title":"","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[585],"guest_type":[],"work":[],"class_list":["post-223401","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-speakers-2023"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223401\/revisions"}],"predecessor-version":[{"id":223403,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223401\/revisions\/223403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/223366"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=223401"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=223401"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=223401"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=223401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}