PDG France<\/p>\n
Apr\u00e8s un passage \u00e0 OgilvyRed, Mathieu souhaite rejoindre une agence qui lui permette de concilier la rigueur strat\u00e9gique de cabinets de conseil et la cr\u00e9ativit\u00e9 d\u00e9brid\u00e9e des agences les plus cr\u00e9atives. Il est s\u00e9duit par Dragon Rouge qu’il rejoint au printemps 2018 pour diriger la strat\u00e9gie \u00e0 Paris.<\/p>\n
Apr\u00e8s avoir repositionn\u00e9 l’\u00e9quipe Innovation dans l’offre corporate de l\u2019agence, Mathieu prend la direction g\u00e9n\u00e9rale du p\u00f4le corporate branding. La croissance est l\u00e0 et Dragon Rouge lui confie d\u00e8s septembre 2019 la direction g\u00e9n\u00e9rale du coporate, du retail et de l’innovation.<\/p>\n
Entour\u00e9 d\u2019une belle \u00e9quipe, Mathieu commence \u00e0 poser un nouveau mod\u00e8le de conseil en strat\u00e9gie et design de marque en proposant une approche tr\u00e8s int\u00e9gr\u00e9e. Il souhaite faire le lien et proposer une expression de la marque 360\u00b0 tout en garantissant un conseil continu aux clients de l\u2019agence. Le mod\u00e8le fonctionne et entre 2020 et 2022, Mathieu finit d\u2019unir l\u2019ensemble du bureau fran\u00e7ais avec les expertises : consumer, regulated market et maitrise d\u2019\u0153uvre.<\/p>\n","protected":false},"excerpt":{"rendered":"
PDG France Apr\u00e8s un passage \u00e0 OgilvyRed, Mathieu souhaite rejoindre une agence qui lui permette de concilier la rigueur strat\u00e9gique de cabinets de conseil et la cr\u00e9ativit\u00e9 d\u00e9brid\u00e9e des agences les plus cr\u00e9atives. Il est s\u00e9duit par Dragon Rouge qu’il rejoint au printemps 2018 pour diriger la strat\u00e9gie \u00e0 Paris. Apr\u00e8s avoir repositionn\u00e9 l’\u00e9quipe Innovation […]<\/p>\n","protected":false},"featured_media":223356,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"PLD Talks 2023 | Mathieu Sakkas, Dragon Rouge","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"","_job_title":"","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[585],"guest_type":[],"work":[],"class_list":["post-223435","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-speakers-2023"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223435\/revisions"}],"predecessor-version":[{"id":223437,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/223435\/revisions\/223437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/223356"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=223435"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=223435"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=223435"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=223435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}