{"id":408762,"date":"2024-11-19T12:17:57","date_gmt":"2024-11-19T11:17:57","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=guest&#038;p=408762"},"modified":"2024-11-27T14:30:44","modified_gmt":"2024-11-27T13:30:44","slug":"michelle-atkinson-2","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/fr\/speaker\/michelle-atkinson-2\/","title":{"rendered":"Michelle Atkinson"},"content":{"rendered":"\n<p>Michelle Atkinson est une dirigeante en marketing et innovation au sein de Diageo, le leader mondial des marques de spiritueux et propri\u00e9taire de 13 marques g\u00e9n\u00e9rant plus d\u2019un milliard de dollars chacune, telles que Guinness, Smirnoff et Johnnie Walker. Michelle est responsable de la gestion des solutions d&#8217;emballage durable au sein de la division Breakthrough Innovation de Diageo. Au cours des 20 derni\u00e8res ann\u00e9es, elle a dirig\u00e9 la strat\u00e9gie de marque et d&rsquo;innovation pour des marques mondiales, et au cours des 8 derni\u00e8res ann\u00e9es, elle s&rsquo;est concentr\u00e9e sur l&rsquo;impulsion du changement transformationnel au sein des organisations. Un voyage unique en Antarctique avec Coca-Cola et l&rsquo;explorateur polaire Robert Swan OBE a nourri sa passion pour la durabilit\u00e9. Elle est d\u00e9termin\u00e9e \u00e0 d\u00e9montrer avec succ\u00e8s ce que nous appelons chez Diageo le triple-gagnant : obtenir un impact positif pour la plan\u00e8te, les personnes et la r\u00e9ussite commerciale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelle Atkinson est une dirigeante en marketing et innovation au sein de Diageo, le leader mondial des marques de spiritueux et propri\u00e9taire de 13 marques g\u00e9n\u00e9rant plus d\u2019un milliard de dollars chacune, telles que Guinness, Smirnoff et Johnnie Walker. Michelle est responsable de la gestion des solutions d&#8217;emballage durable au sein de la division Breakthrough [&hellip;]<\/p>\n","protected":false},"featured_media":408771,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Pentawards Festival | Michelle Atkinson, Diageo","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"Diageo","_job_title":"Marketing and Innovation Leader","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[924],"guest_type":[936,920],"work":[],"class_list":["post-408762","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2025","guest_type-homepage-2025","guest_type-pentawards-festival-2025"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/408762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/408762\/revisions"}],"predecessor-version":[{"id":408775,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/408762\/revisions\/408775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/408771"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=408762"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=408762"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=408762"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=408762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}