{"id":409065,"date":"2024-11-20T11:14:49","date_gmt":"2024-11-20T10:14:49","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=guest&#038;p=409065"},"modified":"2024-11-20T12:02:55","modified_gmt":"2024-11-20T11:02:55","slug":"fe-amarante","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/fr\/speaker\/fe-amarante\/","title":{"rendered":"Fe Amarante"},"content":{"rendered":"\n<p>En fondant Experimenta, Fe avait pour objectif de remplacer la peur par l\u2019humanit\u00e9, en s\u2019appuyant sur une Responsabilit\u00e9 Partag\u00e9e de Mani\u00e8re Radicale, une Empathie \u00c9largie et une Clart\u00e9 Cr\u00e9ative appliqu\u00e9es au branding, au design, \u00e0 la r\u00e9solution de probl\u00e8mes et aux projets cr\u00e9atifs. En qu\u00eate d&rsquo;une \u00ab\u00a0cr\u00e9ativit\u00e9 durable\u00a0\u00bb, Experimenta se concentre sur le branding, le design et la cr\u00e9ativit\u00e9, tout en transformant les cultures, avec une attention particuli\u00e8re port\u00e9e aux personnes qui r\u00e9alisent le travail.<\/p>\n\n\n\n<p>Apr\u00e8s avoir grandi comme cr\u00e9ative pratique et passionn\u00e9e de design au Br\u00e9sil, Fe poss\u00e8de une exp\u00e9rience hybride m\u00ealant travail en agence et en interne. Designer, strat\u00e8ge cr\u00e9ative et leader, elle a dirig\u00e9 le design de bout en bout pour Coca-Cola Am\u00e9rique du Nord, travaill\u00e9 sur la vision de design de marque pour Danone Am\u00e9rique du Nord, \u00e9labor\u00e9 des strat\u00e9gies et des designs pour l\u2019agence digitale et UX andculture bas\u00e9e en Pennsylvanie, et r\u00e9imagin\u00e9 les syst\u00e8mes de design pour le portefeuille de marques embl\u00e9matiques de The Hershey Company.<\/p>\n\n\n\n<p>Parall\u00e8lement \u00e0 son travail, Fe est une cr\u00e9atrice red\u00e9couvrant l\u2019art et l\u2019illustration, une passionn\u00e9e de yoga profitant des ciels bleus et du plein air, ainsi qu\u2019une leader empathique et bienveillante. Elle est fi\u00e8re de concilier tout cela en tant que femme et immigr\u00e9e br\u00e9silienne dans l\u2019industrie cr\u00e9ative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En fondant Experimenta, Fe avait pour objectif de remplacer la peur par l\u2019humanit\u00e9, en s\u2019appuyant sur une Responsabilit\u00e9 Partag\u00e9e de Mani\u00e8re Radicale, une Empathie \u00c9largie et une Clart\u00e9 Cr\u00e9ative appliqu\u00e9es au branding, au design, \u00e0 la r\u00e9solution de probl\u00e8mes et aux projets cr\u00e9atifs. En qu\u00eate d&rsquo;une \u00ab\u00a0cr\u00e9ativit\u00e9 durable\u00a0\u00bb, Experimenta se concentre sur le branding, le [&hellip;]<\/p>\n","protected":false},"featured_media":409069,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Fe Amarante, Experimenta","_seopress_titles_desc":"","_seopress_robots_index":"","_company_name":"Experimenta","_job_title":"Founder & Principal","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[924],"guest_type":[920],"work":[],"class_list":["post-409065","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2025","guest_type-pentawards-festival-2025"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409065\/revisions"}],"predecessor-version":[{"id":409068,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/409065\/revisions\/409068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/409069"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=409065"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=409065"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=409065"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=409065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}