{"id":488910,"date":"2025-12-03T12:33:38","date_gmt":"2025-12-03T11:33:38","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=guest&#038;p=488910"},"modified":"2026-01-26T18:10:50","modified_gmt":"2026-01-26T17:10:50","slug":"prof-diana-derval","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/fr\/speaker\/prof-diana-derval\/","title":{"rendered":"Prof. Diana Derval"},"content":{"rendered":"\n<p>Diana Derval, PhD, EMBA, Chief Investigator chez DervalResearch (une entreprise certifi\u00e9e B Corp), est une pionni\u00e8re dans le d\u00e9cryptage du comportement humain et des pr\u00e9f\u00e9rences gr\u00e2ce aux biosciences et au machine learning. Membre de la Society for Behavioral Neuroendocrinology et jur\u00e9e pour les CES Asia Innovation Awards, Diana est l\u2019inventrice brevet\u00e9e du Hormonal Quotient\u00ae (HQ), nomm\u00e9 aux Edison Awards, ainsi que la cr\u00e9atrice du Derval Color Test\u00ae, r\u00e9alis\u00e9 par plus de 30 millions de personnes dans le monde. Contributrice au Harvard Business Review et finaliste du Berry-AMA Prize pour le livre de marketing le plus innovant avec <em>The Right Sensory Mix<\/em>, recommand\u00e9 par Philip Kotler, Diana transforme des avanc\u00e9es fascinantes en neurosciences en outils strat\u00e9giques puissants. Elle a accompagn\u00e9 de grands groupes du Fortune 500, dont Sephora, Michelin, Sofitel, Philips et L\u2019Or\u00e9al, pour acc\u00e9l\u00e9rer leur d\u00e9veloppement en mettant l\u2019accent sur des produits et exp\u00e9riences respectueux des individus et de la plan\u00e8te.<\/p>\n\n\n\n<p>Au fil de ses recherches, elle a multipli\u00e9 les d\u00e9couvertes sur les variations de perception sensorielle entre individus et populations, et utilise en continu ces r\u00e9sultats pour faire progresser la recherche vers un meilleur syst\u00e8me immunitaire, un meilleur \u00e9quilibre hormonal et un microbiome plus sain. L\u2019\u00e9tude clinique qu\u2019elle a initi\u00e9e avec le NIH et l\u2019h\u00f4pital OLVG sur le lien entre les papilles gustatives et le diab\u00e8te a ouvert de nouvelles voies de pr\u00e9vention pour lutter contre les maladies chroniques.<\/p>\n\n\n\n<p>Professeure clinicienne \u00e0 l\u2019Universit\u00e9 Donghua de Shanghai, Diana Derval intervient r\u00e9guli\u00e8rement dans les m\u00e9dias, lors de conf\u00e9rences (TEDx, IFA, CES) et de s\u00e9minaires en entreprise. Elle est reconnue pour ses MasterClasses m\u00e9morables \u2014 m\u00eame en format virtuel \u2014 en partie gr\u00e2ce \u00e0 son c\u00e9l\u00e8bre chapeau violet et \u00e0 son grand sens de l\u2019humour. Ses sujets de pr\u00e9dilection incluent les sens et capteurs, les hormones et pr\u00e9f\u00e9rences, le microbiome et le comportement, l\u2019intelligence artificielle et les neurosciences, ainsi que tout ce qui touche \u00e0 l\u2019innovation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diana Derval, PhD, EMBA, Chief Investigator chez DervalResearch (une entreprise certifi\u00e9e B Corp), est une pionni\u00e8re dans le d\u00e9cryptage du comportement humain et des pr\u00e9f\u00e9rences gr\u00e2ce aux biosciences et au machine learning. Membre de la Society for Behavioral Neuroendocrinology et jur\u00e9e pour les CES Asia Innovation Awards, Diana est l\u2019inventrice brevet\u00e9e du Hormonal Quotient\u00ae (HQ), [&hellip;]<\/p>\n","protected":false},"featured_media":494641,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"The heat is on: Decoding spraying rituals and aerosol preferences","_seopress_titles_desc":"In this interactive session, Prof. Derval will decode dispenser rituals and packaging preferences. Why do some consumers spend hours spraying products? Which types of aerosol do they prefer? Variations in spraying rituals in between countries\/geographies suddenly make sense and a new approach to innovation is revealed through inspiring business cases and live experiments. Participants will discover how hormones and temperature dramatically shape the way consumers' perceive and use aerosols and dispensers.","_seopress_robots_index":"","_company_name":"DervalResearch","_job_title":"Chief Investigator","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1080],"work":[],"class_list":["post-488910","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-global-aerosol-dispensing-forum-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/488910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":1,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/488910\/revisions"}],"predecessor-version":[{"id":488913,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/488910\/revisions\/488913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/494641"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=488910"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=488910"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=488910"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=488910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}