Helle Rasmussen is a Sr. Creative Manager at The LEGO\u00ae Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication.<\/p>\n\n\n\n
Helle\u2019s creative energy comes from spotting untapped potential and nurturing new talent: \u201cAs creative leaders, our job is to create the space for inspiration our teams need in order to feel empowered to deliver beyond the brief.\u201d<\/p>\n\n\n\n
She\u2019s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO\u00ae Group\u2019s global launches \u2013 from concept generation to campaign development, packaging, and kids\u2019 animated content. Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.<\/p>\n","protected":false},"excerpt":{"rendered":"
Helle Rasmussen is a Sr. Creative Manager at The LEGO\u00ae Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication. Helle\u2019s creative energy comes from spotting untapped potential and nurturing new talent: \u201cAs creative leaders, our job is […]<\/p>\n","protected":false},"featured_media":492017,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Helle Rasmussen","_seopress_titles_desc":"Helle Rasmussen is a Sr. Creative Manager at The LEGO\u00ae Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication.\r\n\r\nHelle\u2019s creative energy comes from spotting untapped potential and nurturing new talent: \u201cAs creative leaders, our job is to create the space for inspiration our teams need in order to feel empowered to deliver beyond the brief.\u201d\r\n\r\nShe\u2019s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO\u00ae Group\u2019s global launches \u2013 from concept generation to campaign development, packaging, and kids\u2019 animated content. Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.","_seopress_robots_index":"","_company_name":"The LEGO Group","_job_title":"Sr. Creative Manager","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1082],"work":[],"class_list":["post-492014","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-pentawards-festival-stage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":2,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492014\/revisions"}],"predecessor-version":[{"id":492020,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/492014\/revisions\/492020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/492017"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=492014"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=492014"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=492014"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=492014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}