C\u2019est \u00e0 l\u2019\u00c9cole Sup\u00e9rieure de Design Industriel (ESDI), apr\u00e8s des \u00e9tudes d\u2019ing\u00e9nierie \u00e0 l\u2019\u00c9cole Centrale Paris, que Franck Basset rencontre Guillaume Carr\u00e9. Trois ans plus tard, en 1995, ils fondent Carr\u00e9 Basset.
Directeurs de cr\u00e9ation et CEO, ils imaginent un partenaire cr\u00e9atif sp\u00e9cialis\u00e9, entour\u00e9 de strat\u00e8ges, convaincus que si la laideur ne vend pas, la beaut\u00e9 ne suffit pas toujours. Une agence doit avoir des convictions, tout en restant humble et \u00e0 l\u2019\u00e9coute.
D\u2019abord studio de design graphique pour Lib\u00e9ration, Alcatel, Sanofi ou Mercedes, Carr\u00e9 Basset op\u00e8re un tournant d\u00e9cisif en 1998 avec la cr\u00e9ation de la nouvelle identit\u00e9 visuelle de Van Cleef & Arpels. Un acte fondateur qui ancre durablement son positionnement au service des maisons de luxe, suivi par Boucheron, Piaget ou Perrier-Jou\u00ebt.<\/p>\n\n
Au d\u00e9but des ann\u00e9es 2000, apr\u00e8s avoir repens\u00e9 l\u2019ensemble des packagings skincare et maquillage de Lanc\u00f4me, dont sa rose iconique, puis toute la ligne Clarins, l\u2019agence signe ses premiers flacons de parfum pour Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez, Fendi et Armani.
De studio, Carr\u00e9 Basset devient alors une agence de design globale, structur\u00e9e autour de trois expertises cl\u00e9s : le branding, le packaging et le retail.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u2019est \u00e0 l\u2019\u00c9cole Sup\u00e9rieure de Design Industriel (ESDI), apr\u00e8s des \u00e9tudes d\u2019ing\u00e9nierie \u00e0 l\u2019\u00c9cole Centrale Paris, que Franck Basset rencontre Guillaume Carr\u00e9. Trois ans plus tard, en 1995, ils fondent Carr\u00e9 Basset. Directeurs de cr\u00e9ation et CEO, ils imaginent un partenaire cr\u00e9atif sp\u00e9cialis\u00e9, entour\u00e9 de strat\u00e8ges, convaincus que si la laideur ne vend pas, la […]<\/p>\n","protected":false},"featured_media":493150,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Franck Basset","_seopress_titles_desc":"It was at the \u2018\u00c9cole Sup\u00e9rieure de Design Industriel\u2019 (ESDI), after studying engineering at \u2018\u00c9cole Centrale Paris\u2019, that Franck Basset met Guillaume Carr\u00e9. Three years later, in 1995, they founded Carr\u00e9 Basset.\r\n\r\nAs Creative Directors and CEOs, Franck Basset and Guillaume Carr\u00e9 envisioned a specialised creative partner, supported by a team of strategic thinkers, convinced that while ugliness doesn\u2019t sell, beauty doesn\u2019t necessarily sell either, and that an agency should have convictions, yet remain humble and attentive.\r\n\r\nInitially a graphic design studio working for Lib\u00e9ration, Alcatel, Sanofi, and Mercedes, the agency took a decisive turn in 1998 when it created the new visual identity for Van Cleef & Arpels, a true founding act that marked Carr\u00e9 Basset\u2019s positioning in service of luxury brands. This was followed by new identities for Boucheron, Piaget, Perrier-Jou\u00ebt, among others.\r\n\r\nIn the early 2000s, after redesigning the complete Lanc\u00f4me skincare and makeup packaging rang , including its iconic rose , as well as the entire Clarins line, Carr\u00e9 Basset designed its first fragrance bottles for Issey Miyake (Pleats Please), Jean Paul Gaultier (Fleur du M\u00e2le), Narciso Rodriguez, Fendi, and Armani (Armani Code collection).\r\n\r\nFrom a studio, Carr\u00e9 Basset evolved into a global design agency, structured around three core disciplines: branding, packaging, and retail.","_seopress_robots_index":"","_company_name":"Carr\u00e9 Basset","_job_title":"Creative Director and CEO","_visit_me":"","_email":"","_linkedin":"","_twitter":"","_facebook":"","_instagram":"","_youtube":"","_imdb":"","footnotes":""},"edition":[1084],"guest_type":[1083,1082],"work":[],"class_list":["post-493151","guest","type-guest","status-publish","has-post-thumbnail","hentry","edition-paris-packaging-week-2026","guest_type-homepage-2026","guest_type-pentawards-festival-stage-2026"],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/guest"}],"version-history":[{"count":3,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493151\/revisions"}],"predecessor-version":[{"id":493154,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest\/493151\/revisions\/493154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/493150"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=493151"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=493151"},{"taxonomy":"guest_type","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/guest_type?post=493151"},{"taxonomy":"work","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/work?post=493151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}