{"id":514316,"date":"2026-10-26T17:21:17","date_gmt":"2026-10-26T16:21:17","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?post_type=guest&#038;p=514316"},"modified":"2026-10-26T17:21:19","modified_gmt":"2026-10-26T16:21:19","slug":"anja-macan","status":"publish","type":"guest","link":"https:\/\/www.parispackagingweek.com\/fr\/speaker\/anja-macan\/","title":{"rendered":"Anja Macan"},"content":{"rendered":"\n<p><strong>Anja Macan<\/strong> associe une formation en g\u00e9nie chimique et un MBA international \u00e0 une exp\u00e9rience en strat\u00e9gie de marque, marketing et impression de luxe. Elle a notamment contribu\u00e9 \u00e0 cr\u00e9er l\u2019emballage du parfum Fussnota, en travaillant du prototype \u00e0 la production pour faire de l\u2019ouverture du produit une exp\u00e9rience \u00e0 part enti\u00e8re. Son ambition est de piloter des projets de packaging internationaux, \u00e0 la crois\u00e9e de l\u2019innovation, de la durabilit\u00e9 et de la strat\u00e9gie de marque, puis de contribuer \u00e0 faire \u00e9voluer le secteur vers des emballages responsables qui \u00e9veillent les sens et cr\u00e9ent un lien durable avec les consommateurs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anja Macan associe une formation en g\u00e9nie chimique et un MBA international \u00e0 une exp\u00e9rience en strat\u00e9gie de marque, marketing et impression de luxe. Elle a notamment contribu\u00e9 \u00e0 cr\u00e9er l\u2019emballage du parfum Fussnota, en travaillant du prototype \u00e0 la production pour faire de l\u2019ouverture du produit une exp\u00e9rience \u00e0 part enti\u00e8re. 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