{"id":265333,"date":"2023-04-11T14:49:32","date_gmt":"2023-04-11T12:49:32","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?page_id=265333"},"modified":"2026-03-31T10:00:54","modified_gmt":"2026-03-31T08:00:54","slug":"contraintes-techniques","status":"publish","type":"page","link":"https:\/\/www.parispackagingweek.com\/fr\/digital-opportunities\/contraintes-techniques\/","title":{"rendered":"Contraintes techniques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"265333\" class=\"elementor elementor-265333 elementor-265332\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51e25be elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"51e25be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-609cb60\" data-id=\"609cb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-389fee1 elementor-widget elementor-widget-heading\" data-id=\"389fee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partenaires du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fda53f4\" data-id=\"fda53f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0546f91 elementor-widget elementor-widget-image-carousel\" data-id=\"0546f91\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;7&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:&quot;650&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Formes-de-Lux-150x150.png\" alt=\"Formes de Lux\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Drinks-International-150x150.png\" alt=\"Drinks International\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Drinks-Repor-150x150.png\" alt=\"Drinks Repor\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Drinks-Business-150x150.png\" alt=\"Drinks Business\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Spirits-Business-150x150.png\" alt=\"Spirits Business\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/BW-confidential-150x150.png\" alt=\"BW confidential\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/cosmetic-business-150x150.png\" alt=\"cosmetic business\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Global-Cosmetic-News-150x150.png\" alt=\"Global Cosmetic News\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/11\/Cossma-150x150.png\" alt=\"Cossma\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/11\/VS-150x150.png\" alt=\"V&amp;S\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Packaging-News-150x150.png\" alt=\"Packaging News\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Italia-Imballagio-150x150.png\" alt=\"Italia Imballagio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Premium-Beauty-news-150x150.png\" alt=\"Premium Beauty news\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Spray-150x150.png\" alt=\"Spray\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 15\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/World-aerosols-150x150.png\" alt=\"World aerosols\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22da7cf elementor-align-center elementor-widget elementor-widget-dynamic-button\" data-id=\"22da7cf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/en\/partners-and-associations\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">d\u00e9couvrir les partenaires et les associations <\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c60c477 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"c60c477\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e25b171\" data-id=\"e25b171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eea0b59 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eea0b59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-859cb31\" data-id=\"859cb31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c90eae1 elementor-widget elementor-widget-heading\" data-id=\"c90eae1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore our exhibitors' newest products <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ab696 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"56ab696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97a506 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"a97a506\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/exposants-et-produits\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">see more exhibitor products<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06ba55f\" data-id=\"06ba55f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e86f8 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"59e86f8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa20d45\" data-id=\"aa20d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85edace elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"85edace\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-273f081\" data-id=\"273f081\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e83a4 elementor-widget elementor-widget-heading\" data-id=\"83e83a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Contraintes techniques<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0b49d elementor-widget elementor-widget-heading\" data-id=\"4b0b49d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre page de contraintes techniques regroupe toutes les informations essentielles dont vous aurez besoin pour nous envoyer votre annonce dans le format ad\u00e9quat. Si vous avez des questions sur le processus, veuillez contacter un membre de l'\u00e9quipe qui sera ravi de vous conseiller.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c0277 elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"76c0277\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/04\/PPW-FR-Digital-Advertising-specifications-brochure-page.pdf\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">t\u00e9l\u00e9chergez le pdf<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a007b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a007b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ed65cff\" data-id=\"ed65cff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdf5bf elementor-widget elementor-widget-image\" data-id=\"4fdf5bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0003_Dig_opp_icon_-6.png\" class=\"attachment-large size-large wp-image-265288\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0003_Dig_opp_icon_-6.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0003_Dig_opp_icon_-6-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa43c21\" data-id=\"aa43c21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ac9a1d elementor-widget elementor-widget-heading\" data-id=\"0ac9a1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour le site web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cc280 elementor-widget elementor-widget-text-editor\" data-id=\"a0cc280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Notre site web propose une vari\u00e9t\u00e9 de possibilit\u00e9 pour mettre en avant votre publicit\u00e9 parmi nos\u00a0 page d&rsquo;accueil. Formats disponibles : JPG, PNG, GIF.<\/p><p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>Soyez clair et concis<\/li><li style=\"font-size: 18px;\">Utilisez un CTA (bouton) clair.<\/li><li>Utiliser des visuels de haute qualit\u00e9<\/li><li>Utilisez des animations fluides<\/li><li>Pensez \u00e0 votre publicit\u00e9 sur mobile &#8211; le m\u00eame fichier sera utilis\u00e9 sur diff\u00e9rentes tailles d&rsquo;\u00e9cran, assurez-vous que le texte est visible et lisible.<\/li><\/ul><p><strong>Prochaine \u00e9tape :<\/strong><br \/>Une fois que vous avez choisi le type d&rsquo;annonce id\u00e9al, envoyez votre cr\u00e9ation \u00e0 votre contact commercial et marketing. L&rsquo;\u00e9quipe examinera les fichiers envoy\u00e9s et vous indiquera s&rsquo;ils peuvent \u00eatre publi\u00e9s. Vous pouvez \u00e9galement envoyer le lien UTM de votre page d&rsquo;atterrissage. Si vous avez des questions concernant les sp\u00e9cificit\u00e9s techniques ou les types de fichiers, veuillez envoyer votre demande \u00e0 votre contact marketing. Nous demandons le paiement int\u00e9gral avant la publication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f5d915\" data-id=\"6f5d915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ee5c12 elementor-widget elementor-widget-heading\" data-id=\"9ee5c12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac20c5f elementor-widget elementor-widget-text-editor\" data-id=\"ac20c5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Banni\u00e8re pleine largeur<\/strong> = 2000x220px + lien de redirection<\/p><p><strong>Banni\u00e8re MPU<\/strong> = 300x250px + lien de redirection<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ded71a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ded71a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53cf6cc\" data-id=\"53cf6cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0658e elementor-widget elementor-widget-image\" data-id=\"1c0658e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1.png\" class=\"attachment-large size-large wp-image-265286\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5c1f322\" data-id=\"5c1f322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39d30f elementor-widget elementor-widget-heading\" data-id=\"a39d30f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour les newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cc743 elementor-widget elementor-widget-text-editor\" data-id=\"c5cc743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Format disponible<\/strong> : JPG, PNG, GIF<\/p><p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>Soyez clair et concis<\/li><li style=\"font-size: 18px;\">Utilisez un CTA (bouton) clair.<\/li><li>Utiliser des visuels de haute qualit\u00e9<\/li><li>Utilisez des animations fluides<\/li><li>Pensez \u00e0 votre publicit\u00e9 sur mobile &#8211; le m\u00eame fichier sera utilis\u00e9 sur diff\u00e9rentes tailles d&rsquo;\u00e9cran, assurez-vous que le texte est visible et lisible.<\/li><\/ul><p><strong>Contraintes:<\/strong><\/p><ul><li>Maximum 600 pixels de largeur (choix de hauteur libre).<\/li><li>R\u00e9solution d&rsquo;image de 72 dpi.<\/li><li>Les images d&rsquo;arri\u00e8re-plan, les GIF anim\u00e9s, les vid\u00e9os et les cartes ne sont pas pris en charge dans tous les emails. Si vous les utilisez, assurez-vous d&rsquo;envoyer des fichiers images et du texte alternatif.<br \/>Seules les polices s\u00fbres pour le web doivent \u00eatre utilis\u00e9es pour le texte, par exemple Arial, Verdana, Helvetica, Tahoma, Trebuchet MS, Times New Roman.<\/li><li>La taille minimale d&rsquo;une police lisible est de 12 pixels.<\/li><li>Examinez votre email sur plusieurs appareils pour vous assurer qu&rsquo;il est adapt\u00e9 \u00e0 vos besoins. Nous encourageons le codage responsive.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cfefdb2\" data-id=\"cfefdb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbfa57 elementor-widget elementor-widget-heading\" data-id=\"ecbfa57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e40dc32 elementor-widget elementor-widget-text-editor\" data-id=\"e40dc32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Top banner <\/strong>= 600x100px +\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">lien de redirection<\/span><\/p><p><strong>Middle banner<\/strong> = 600&#215;100 <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">+\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">lien de redirection<\/span><\/p><p><strong>Lower banner<\/strong> = 600&#215;100\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">+\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">lien de redirection<\/span><\/p><p><strong>News Story<\/strong> = 280x158px + titre + article 200 caract\u00e8res (espaces non compris) + logo +\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">lien de redirection<\/span><\/p><p><strong>Featured Content<\/strong> (mis en avant dans une zone sur fond color\u00e9) = 570x314px + 1200x626px + titre + article 400-500 mots + logo + <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">lien de redirection<\/span><\/p><p><strong>Takeover :<\/strong><br \/><b>Top banner + Middle banner + Lower banner<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> (peux \u00eatre la m\u00eame banni\u00e8re ou 3 diff\u00e9rentes) <br \/>+ <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">Featured Content<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"> (et non News Story)<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8b750 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a8b750\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2430f46\" data-id=\"2430f46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a08362 elementor-widget elementor-widget-image\" data-id=\"5a08362\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1.png\" class=\"attachment-large size-large wp-image-265286\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0002_Dig_opp_icon_-1-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7dbf98\" data-id=\"f7dbf98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ab619 elementor-widget elementor-widget-heading\" data-id=\"e9ab619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour les solus emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478d437 elementor-widget elementor-widget-text-editor\" data-id=\"478d437\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>Soyez clair et concis (un message principal)<\/li><li>Structurez votre email (titre, visuel, texte, bouton)<\/li><li>Utilisez un CTA (bouton) visible et explicite<\/li><li>Privil\u00e9giez un design simple et a\u00e9r\u00e9<\/li><li>Utilisez des images de qualit\u00e9, l\u00e9g\u00e8res<br \/>Pensez mobile : texte lisible, \u00e9l\u00e9ments bien espac\u00e9s<\/li><li>Assurez-vous que le message reste compr\u00e9hensible sans images<\/li><li>Ajoutez un texte alternatif aux images<\/li><li>V\u00e9rifiez que tous les liens fonctionnent<\/li><\/ul><p><strong>Contraintes:<\/strong><\/p><ul><li>Largeur maximale : 600 px<\/li><li>Fournir un fichier HTML + toutes les images (format ZIP recommand\u00e9)<\/li><li>Utiliser uniquement des polices standards (Arial, Verdana, Helvetica, etc.)<\/li><li>Taille minimale du texte : 12 px (14\u201316 px recommand\u00e9)<\/li><li>Pas de JavaScript ni d\u2019\u00e9l\u00e9ments complexes (vid\u00e9o, effets avanc\u00e9s\u2026)<\/li><li>Certains \u00e9l\u00e9ments sont mal support\u00e9s (GIF, images de fond\u2026) \u2192 pr\u00e9voir une version simple<\/li><li>Tester l\u2019email sur mobile et desktop avant envoi<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-385a497\" data-id=\"385a497\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd7a34 elementor-widget elementor-widget-heading\" data-id=\"1dd7a34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94f224 elementor-widget elementor-widget-text-editor\" data-id=\"c94f224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fichier HTML + objet de l&#8217;email<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daf7064 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"daf7064\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c91d1d6\" data-id=\"c91d1d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8140b92 elementor-widget elementor-widget-image\" data-id=\"8140b92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0005_Dig_opp_icon_-4.png\" class=\"attachment-large size-large wp-image-265292\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0005_Dig_opp_icon_-4.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0005_Dig_opp_icon_-4-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9a622da\" data-id=\"9a622da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9356971 elementor-widget elementor-widget-heading\" data-id=\"9356971\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour les r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa4cda elementor-widget elementor-widget-text-editor\" data-id=\"daa4cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>La longueur des messages n&rsquo;est pas limit\u00e9e sur Facebook, Instagram ou LinkedIn, mais les r\u00e9seaux sociaux coupent souvent les textes de plus de 140 caract\u00e8res par la mention \u00ab\u00a0voir plus\u00a0\u00bb<br \/>Sur Twitter, la longueur maximale d&rsquo;un message, y compris les hashtags et les URL, est de 280 caract\u00e8res.<\/li><li>Les liens hypertextes ne sont pas possibles dans les posts Instagram, il faut donc en tenir compte lors de l&rsquo;envoi de textes.<\/li><li>Les vid\u00e9os sont utilisables sur Twitter, Facebook et LinkedIn. La taille maximale d&rsquo;une vid\u00e9o est de 4 Go.<\/li><li>Vous pouvez les envoyer avec des l\u00e9gendes diff\u00e9rentes pour chaque r\u00e9seau sociale ; veillez \u00e0 indiquer la plateforme \u00e0 laquelle vous souhaitez que chaque l\u00e9gende soit associ\u00e9e, y compris les liens et les hashtags.<\/li><\/ul><p>\u00a0<\/p><p><strong>Contraintes :<\/strong><\/p><ul><li>Taille maximale de l&rsquo;image : 150 Ko<\/li><li>Taille maximale de la vid\u00e9o : 4 Go<\/li><li>Formats d&rsquo;images non anim\u00e9es : JPEG, PNG, .GIF<\/li><li>Format d&rsquo;image anim\u00e9e : .GIF, SWF(Flash), .ZIP (Html5)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fc9cce8\" data-id=\"fc9cce8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1aaea5 elementor-widget elementor-widget-heading\" data-id=\"b1aaea5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef500c elementor-widget elementor-widget-text-editor\" data-id=\"7ef500c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">Post<\/span><span style=\"font-weight: bolder; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0<\/span><strong>LinkedIn <\/strong>= 744x400px +\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">texte et lien de redirection<\/span><\/p><p><span style=\"font-weight: bolder; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">Post<\/span><span style=\"font-weight: bolder; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0<\/span><strong>Instagram <\/strong>= 1080x1080px + texte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dd1666 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"8dd1666\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ea4f82e\" data-id=\"ea4f82e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6743760 elementor-widget elementor-widget-image\" data-id=\"6743760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0004_Dig_opp_icon_-5.png\" class=\"attachment-large size-large wp-image-265290\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0004_Dig_opp_icon_-5.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0004_Dig_opp_icon_-5-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f3d95af\" data-id=\"f3d95af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a85e75 elementor-widget elementor-widget-heading\" data-id=\"3a85e75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour les campagnes PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd678ce elementor-widget elementor-widget-text-editor\" data-id=\"bd678ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En tant qu&rsquo;annonceur, vous devrez cr\u00e9er les banni\u00e8res publicitaires que nous t\u00e9l\u00e9chargerons sur les moteurs de recherche et les r\u00e9seaux sociaux dans le cadre de l&rsquo;extension d&rsquo;audience. Voici toutes les informations dont vous avez besoin pour cr\u00e9er des banni\u00e8res fixes, anim\u00e9es ou une combinaison des deux.<\/p><p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>Incluez le logo de votre marque (si vous utilisez une animation, il doit figurer sur chaque image).<\/li><li>Utilisez un CTA (bouton) clair.<\/li><li>Inclure des USP (proposition unique de vente) tels que des prix, des promotions et des exclusivit\u00e9s.<\/li><li>Cr\u00e9ez des variantes de vos banni\u00e8res, par exemple une image de conf\u00e9rence et une image de produit.<\/li><\/ul><p>\u00a0<\/p><p><strong>Contraintes :<\/strong><\/p><ul><li>Taille maximale : 150 Ko<\/li><li>Format d&rsquo;image non anim\u00e9e : JPEG, PGN, .GIF<\/li><li>Format d&rsquo;image anim\u00e9e : GIF, SWF (flash), .ZIP (HTML5)<\/li><li>Formats HTML5 : Zip contenant le fichier HTML et \u00e9ventuellement CS, JS, GIF, PNG, JPEG, SVG responsive ou standard<\/li><li>Dur\u00e9e et vitesse de l&rsquo;animation :<br \/>la dur\u00e9e de l&rsquo;animation doit \u00eatre inf\u00e9rieure ou \u00e9gale \u00e0 30 secondes. <br \/>Les animations peuvent \u00eatre mises en boucle, mais elles doivent s&rsquo;arr\u00eater au bout de 30 secondes.<\/li><li>Les publicit\u00e9s GIF anim\u00e9es doivent \u00eatre inf\u00e9rieures \u00e0 5 images par seconde.<\/li><li>Les publicit\u00e9s Flash doivent avoir une vitesse de 24 images par seconde ou moins.<\/li><\/ul><p>\u00a0<\/p><p><strong>Guide des tailles :<\/strong><\/p><p>Les tailles de banni\u00e8res les plus courantes sont 300\u00d7250, 728\u00d790, 970\u00d7250, 160\u00d7600, 336\u00d7280, 468\u00d760, 300\u00d7600, 320\u00d750, 320\u00d7100, 1200\u00d7628, 1080\u00d71920 &amp; 1080\u00d71080.<\/p><p><strong>Prochaine \u00e9tape :<\/strong><br \/>Si vous lancez une campagne d&rsquo;extension d&rsquo;audience, notre \u00e9quipe aura besoin de plus d&rsquo;informations pour mettre en place la campagne. Lorsque vous aurez confirm\u00e9 votre commande, nous vous enverrons un court formulaire \u00e0 remplir pour garantir le succ\u00e8s de la campagne. L&rsquo;\u00e9quipe examinera les fichiers que vous avez envoyez et vous indiquera s&rsquo;ils peuvent \u00eatre publi\u00e9s. Si vous avez des questions concernant les sp\u00e9cificit\u00e9s\u00a0 techniques ou le type de fichier, veuillez contacter votre interlocuteur marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e15eb6\" data-id=\"2e15eb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f01c4 elementor-widget elementor-widget-heading\" data-id=\"28f01c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6e8c2 elementor-widget elementor-widget-text-editor\" data-id=\"cc6e8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leaderboard<\/strong><br>Banner = 468&#215;60<\/p>\n<p>Top banner = 930&#215;180<\/p>\n<p>Leaderboard = 728&#215;90<\/p>\n<p>Billboard = 970&#215;250<\/p>\n<p>Billboard = 970&#215;250<\/p>\n<p><strong>Skyscraper<\/strong><br>Skyscraper = 120&#215;600<\/p>\n<p>Wide skyscraper = 160&#215;600<\/p>\n<p>Half-page = 300&#215;600<\/p>\n<p>Portrait = 300&#215;1050<\/p>\n<p><strong>Square and rectangle<br><\/strong>Small square = 200&#215;200<\/p>\n<p>Vertical rectangle = 240&#215;400<\/p>\n<p>Square = 250&#215;250<\/p>\n<p>Triple widescreen = 250&#215;360<\/p>\n<p>Inline rectangle = 300&#215;250<\/p>\n<p>Large rectangle = 336&#215;280<\/p>\n<p>Netboard = 580&#215;400 Mobile<\/p>\n<p>Mobile banner = 300&#215;50<\/p>\n<p>Mobile banner = 320&#215;50<\/p>\n<p>Large mobile banner = 320&#215;100<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-492c565 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"492c565\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a268b8\" data-id=\"4a268b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bdf933 elementor-widget elementor-widget-image\" data-id=\"9bdf933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0000_Dig_opp_icon_-3.png\" class=\"attachment-large size-large wp-image-265282\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0000_Dig_opp_icon_-3.png 250w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/03\/Black_250x250__0000s_0000_Dig_opp_icon_-3-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b61a0cc\" data-id=\"b61a0cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b09a373 elementor-widget elementor-widget-heading\" data-id=\"b09a373\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contraintes pour les vid\u00e9os<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb099e elementor-widget elementor-widget-text-editor\" data-id=\"9cb099e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bonnes pratiques :<\/strong><\/p><ul><li>Attirer l&rsquo;attention dans les 2 premi\u00e8res secondes.<\/li><li>Communiquez visuellement pour que les utilisateurs puissent comprendre votre message m\u00eame sans le son.<\/li><li>Ne superposez pas de texte, de logo ou de bouton.<\/li><li>30 secondes ou moins.<\/li><li>Le t\u00e9l\u00e9chargement de vid\u00e9os de diff\u00e9rentes longueurs peut vous aider \u00e0 raconter des histoires diff\u00e9rentes. Mais la dur\u00e9e totale de chaque vid\u00e9o doit \u00eatre inf\u00e9rieure \u00e0 30 secondes.<\/li><li>Les animations peuvent \u00eatre diffus\u00e9es en boucle, mais elles doivent s&rsquo;arr\u00eater au bout de 30 secondes.<\/li><li>Les publicit\u00e9s GIF anim\u00e9es doivent avoir une vitesse inf\u00e9rieure \u00e0 5 images par seconde.<\/li><li>Les publicit\u00e9s Flash doivent avoir une vitesse de 24 images par seconde ou moins.<\/li><\/ul><p>\u00a0<\/p><p><strong>Contraintes :<\/strong><\/p><ul><li>La cha\u00eene YouTube doit \u00eatre public<\/li><li>Dur\u00e9e recommand\u00e9e : 15 secondes, 20 secondes, 30 secondes, 60 secondes, 90 secondes. Vous pouvez fournir un ou plusieurs fichiers vid\u00e9o.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b94c97\" data-id=\"4b94c97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2e882 elementor-widget elementor-widget-heading\" data-id=\"1f2e882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dimensions (px):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef1823 elementor-widget elementor-widget-text-editor\" data-id=\"4ef1823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1920&#215;1080(16:9) &#8211; obligatoire<\/p><p>1080&#215;1350 (4:5 ratio) &#8211; recommand\u00e9<\/p><p>1080&#215;1080 (4:4 ratio) &#8211; recommand\u00e9<\/p><p>1080&#215;1920 (9:16 ratio) &#8211; recommand\u00e9<\/p><p>1440&#215;1080 (4:3 ratio)<\/p><p><strong>Types de fichiers <\/strong>: .AVI, .M4V, .MOV, .MP4, .MP<\/p><p><strong>Taille maximale du fichier<\/strong> : 1 GB<\/p><p><strong>Dur\u00e9e recommand\u00e9e<\/strong> : 15 secondes, 20 secondes, 30 secondes, 60 secondes, 90 secondes. Vous pouvez fournir un ou plusieurs fichiers vid\u00e9os.<\/p><p>Le nom du fichier ne doit pas d\u00e9passer 50 caract\u00e8res et seuls les caract\u00e8res ASCII sont autoris\u00e9s.<\/p><p><strong>VAST<\/strong> : Display &amp; Video 360 prend en charge les sp\u00e9cifications VAST 2.0, VAST 3.0, et VAST 4.0. Vous pouvez \u00e9galement utiliser des wrappers VAST, mais nous vous recommandons de vous limiter \u00e0 2 wrappers pour \u00e9viter les probl\u00e8mes de service sur les \u00e9changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd6816c elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"cd6816c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da703c2\" data-id=\"da703c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f1fc61 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f1fc61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0298f78\" data-id=\"0298f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71353ed elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"71353ed\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tOpportuniti\u00e9s digitales\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tOpportuniti\u00e9s digitales\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tD\u00e9couvrez notre offre d'opportunit\u00e9s digitales.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/www.parispackagingweek.com\/en\/digital-opportunities\/\">\n\t\t\t\t\t\t\ten savoir plus\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15af5ec\" data-id=\"15af5ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88cb68c elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"88cb68c\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tContactez nous et renseignez-vous\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tContactez nous et renseignez-vous\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tContactez-nous d\u00e8s maintenant pour plus d'informations.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-sm\" href=\"https:\/\/www.parispackagingweek.com\/fr\/digital-opportunities\/#digital-enquiry-form\">\n\t\t\t\t\t\t\tEn savoir plus \t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Partenaires du salon d\u00e9couvrir les partenaires et les associations Explore our exhibitors&rsquo; newest products Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit see more exhibitor products Contraintes techniques Notre page de contraintes techniques regroupe toutes les informations essentielles dont vous aurez besoin pour nous envoyer votre annonce [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":0,"parent":124049,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Paris Packaging Week | Accueil","_seopress_titles_desc":"Paris Packaging Week est le plus grand \u00e9v\u00e9nement mondial de l&#039;emballage pour l&#039;industrie des a\u00e9rosols, des cosm\u00e9tiques et des boissons de luxe.","_seopress_robots_index":"","footnotes":""},"class_list":["post-265333","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/pages\/265333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/895"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=265333"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/pages\/265333\/revisions"}],"predecessor-version":[{"id":499743,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/pages\/265333\/revisions\/499743"}],"up":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/pages\/124049"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=265333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}