{"id":100688,"date":"2022-08-30T14:51:52","date_gmt":"2022-08-30T12:51:52","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=100688"},"modified":"2022-08-31T13:39:11","modified_gmt":"2022-08-31T11:39:11","slug":"etude-de-cas-de-design-clean-o2-une-marque-de-savon-a-base-de-carbone","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/08\/30\/etude-de-cas-de-design-clean-o2-une-marque-de-savon-a-base-de-carbone\/","title":{"rendered":"\u00c9tude de cas de design | Clean O2 : une marque de savon \u00e0 base de carbone"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"100688\" class=\"elementor elementor-100688\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Clean O2 : une marque de savon \u00e0 base de carbone<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/08\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>ao\u00fbt 30, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ot.studio\/work\/cleano2\" target=\"_blank\" rel=\"noopener\">The Office of Ordinary Things<\/a> a design\u00e9 l&#8217;emballage de&nbsp;<a href=\"https:\/\/cleano2.ca\/\" target=\"_blank\" rel=\"noopener\">Clean O2<\/a>, une marque de savon durable qui capture et transforme le carbone pour cr\u00e9er du savon. La marque a \u00e9t\u00e9 lanc\u00e9e au Canada en 2022 par Jaeson Cardiff, un d\u00e9fenseur de l&rsquo;\u00e9conomie circulaire au sein de l&rsquo;industrie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 de son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/div><div>\u00a0<\/div><div>Les fondateurs &#8211; Jaeson Cardiff, Kathi Fischer et Scott Forgrave &#8211; ont invent\u00e9 un dispositif r\u00e9volutionnaire, CarbinX\u2122, qui capte les \u00e9missions de dioxyde de carbone des syst\u00e8mes de chauffage des b\u00e2timents et les transforme en cendres perl\u00e9es non toxiques (carbonate de potassium). Ils ont compris qu&rsquo;ils ne se contentaient pas de capturer le carbone, mais qu&rsquo;ils voulaient le recycler. Cela a conduit au d\u00e9veloppement du savon et des produits de nettoyage Clean O2.<\/div><div><img decoding=\"async\" class=\"alignnone wp-image-100751 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"960\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website.jpg 960w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-240x300.jpg 240w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-819x1024.jpg 819w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-768x960.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><span style=\"font-weight: bold;\">Qu&rsquo;est-ce qui a in<\/span><span style=\"font-weight: bold;\">spir\u00e9 le design ?<\/span><\/div><div>\u00a0<\/div><div>Les designers nous ont charg\u00e9s de cr\u00e9er une image de marque, un emballage et un message qui communiquent la valeur environnementale distinctive de leur produit sans submerger les clients de donn\u00e9es et de jargon scientifique. La marque principale \u00e9tant ax\u00e9e sur la strat\u00e9gie de communication, les bulles de CO\u2082 multivalentes et ludiques jouent un r\u00f4le de soutien. Leur disposition refl\u00e8te la forme d&rsquo;une mol\u00e9cule de CO\u2082 &#8211; un clin d&rsquo;\u0153il \u00e0 la science qui se cache derri\u00e8re le produit et qui communique simultan\u00e9ment son pouvoir nettoyant moussant.<\/div><div><img decoding=\"async\" class=\"alignnone wp-image-100709 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/div><div>\u00a0<\/div><div>Plut\u00f4t que de se concentrer sur la marque, les concepteurs se sont concentr\u00e9s sur l&rsquo;histoire. Ayant du mal \u00e0 communiquer la <br \/>technologie de lutte contre le changement climatique qui se cache derri\u00e8re ses produits de nettoyage, CleanO2 a fait appel \u00e0 nous pour un rebranding complet afin de raconter plus efficacement son histoire.\u00a0Nous avons utilis\u00e9 une strat\u00e9gie radicalement simple qui centre la marque <br \/>autour des produits innovants de l&rsquo;entreprise : des savons fabriqu\u00e9s avec du carbone captur\u00e9 par CleanO2.<\/div><div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-100714 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div><b><span style=\"font-weight: bold;\">Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?\u00a0<\/span><\/b><\/div><div>\u00a0<\/div><div>La premi\u00e8re r\u00e9action des consommateurs a \u00e9t\u00e9 extr\u00eamement positive. Lors des pr\u00e9sentations, les designers ont re\u00e7u de nombreux commentaires sur le caract\u00e8re \u00ab\u00a0mignon\u00a0\u00bb ou \u00ab\u00a0g\u00e9nial\u00a0\u00bb de nos emballages. Le nouvel emballage attire les consommateurs \u00e0 la fois visuellement et \u00e9motionnellement en utilisant une combinaison de couleurs, de polices et de messages concis.<\/div><div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-100719 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study-.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study-.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div>\u00a0<\/div><div><b><span style=\"font-weight: bold;\">Agence :<\/span><\/b> The Office of Ordinary Things<br \/><b><\/b><\/div><div><b><span style=\"font-weight: bold;\">Produit : <\/span><\/b>Clean O2<\/div><div><b><span style=\"font-weight: bold;\">Lieu de lancement du produit<\/span><\/b> : Canada<\/div><div>\u00a0<\/div><div>En savoir plus sur The Office of Ordinary Things :<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba882b elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"cba882b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/ot.studio\/work\/cleano2\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span 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height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2.png\" class=\"attachment-full size-full wp-image-100756\" alt=\"Cosmetics Packaging | Clean O2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc2ed7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"efc2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500146 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png\" class=\"attachment-full size-full wp-image-500147\" alt=\"Berlin Packaging Tottle Lab\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" >\n\t\t\t\tQuand l\u2019emballage cosm\u00e9tique change de visage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500106 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500107\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" >\n\t\t\t\tAwantys transforme des pierres semi\u2011pr\u00e9cieuses en composants pour emballages de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500088 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png\" class=\"attachment-full size-full wp-image-500090\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" >\n\t\t\t\tLa collaboration entre Veuve Clicquot et l&rsquo;architecte de la joie Yinka Ilori pour la conception d&rsquo;un emballage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500061 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500062\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" >\n\t\t\t\tAptar accompagne Clarins avec un packaging sur mesure pour le Double Serum Fond de Teint\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500016 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500019\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" >\n\t\t\t\tLe nouveau pack Captain Morgan Sliced arrive en canette pr\u00eate \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500017 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500029\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" >\n\t\t\t\tQuadpack d\u00e9voile Lotus Pod, l\u2019applicateur effet froid nouvelle g\u00e9n\u00e9ration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499997 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png\" class=\"attachment-full size-full wp-image-499999\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" >\n\t\t\t\tR\u00e9my Cointreau modernise l&rsquo;identit\u00e9 visuelle de Metaxa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499932 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" >\n\t\t\t\tDe l&rsquo;artisanat au patrimoine : comment les spiritueux s&rsquo;inspirent des nouvelles tendances en mati\u00e8re de design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09093d9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"09093d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Office of Ordinary Things a design\u00e9 l&#8217;emballage de&nbsp;Clean O2, une marque de savon durable qui capture et transforme<\/p>\n","protected":false},"author":325,"featured_media":100756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de design |  Clean O2 : une marque de savon \u00e0 base de carbone","_seopress_titles_desc":"The Office of Ordinary Things a cr\u00e9\u00e9 un design d&#039;emballage pour Clean O2, une marque de savon durable qui capture et transforme le carbone pour cr\u00e9er du savon. La marque a \u00e9t\u00e9 lanc\u00e9e au Canada en 2022 par Jaeson Cardiff, un d\u00e9fenseur de l&#039;\u00e9conomie circulaire au sein de l&#039;industrie.","_seopress_robots_index":"","footnotes":""},"categories":[121,120,118],"tags":[],"edition":[],"class_list":["post-100688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-innovation-2","category-sustainability-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=100688"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688\/revisions"}],"predecessor-version":[{"id":100870,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688\/revisions\/100870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/100756"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=100688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=100688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=100688"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=100688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}