{"id":100688,"date":"2022-08-30T14:51:52","date_gmt":"2022-08-30T12:51:52","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=100688"},"modified":"2022-08-31T13:39:11","modified_gmt":"2022-08-31T11:39:11","slug":"etude-de-cas-de-design-clean-o2-une-marque-de-savon-a-base-de-carbone","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/08\/30\/etude-de-cas-de-design-clean-o2-une-marque-de-savon-a-base-de-carbone\/","title":{"rendered":"\u00c9tude de cas de design | Clean O2 : une marque de savon \u00e0 base de carbone"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"100688\" class=\"elementor elementor-100688\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de design | Clean O2 : une marque de savon \u00e0 base de carbone<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/08\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>ao\u00fbt 30, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ot.studio\/work\/cleano2\" target=\"_blank\" rel=\"noopener\">The Office of Ordinary Things<\/a> a design\u00e9 l&#8217;emballage de&nbsp;<a href=\"https:\/\/cleano2.ca\/\" target=\"_blank\" rel=\"noopener\">Clean O2<\/a>, une marque de savon durable qui capture et transforme le carbone pour cr\u00e9er du savon. La marque a \u00e9t\u00e9 lanc\u00e9e au Canada en 2022 par Jaeson Cardiff, un d\u00e9fenseur de l&rsquo;\u00e9conomie circulaire au sein de l&rsquo;industrie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-weight: bold;\">Parlez-nous un peu de la marque \u2013 de son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/div><div>\u00a0<\/div><div>Les fondateurs &#8211; Jaeson Cardiff, Kathi Fischer et Scott Forgrave &#8211; ont invent\u00e9 un dispositif r\u00e9volutionnaire, CarbinX\u2122, qui capte les \u00e9missions de dioxyde de carbone des syst\u00e8mes de chauffage des b\u00e2timents et les transforme en cendres perl\u00e9es non toxiques (carbonate de potassium). Ils ont compris qu&rsquo;ils ne se contentaient pas de capturer le carbone, mais qu&rsquo;ils voulaient le recycler. Cela a conduit au d\u00e9veloppement du savon et des produits de nettoyage Clean O2.<\/div><div><img decoding=\"async\" class=\"alignnone wp-image-100751 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"960\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website.jpg 960w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-240x300.jpg 240w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-819x1024.jpg 819w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20166-for-website-768x960.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><span style=\"font-weight: bold;\">Qu&rsquo;est-ce qui a in<\/span><span style=\"font-weight: bold;\">spir\u00e9 le design ?<\/span><\/div><div>\u00a0<\/div><div>Les designers nous ont charg\u00e9s de cr\u00e9er une image de marque, un emballage et un message qui communiquent la valeur environnementale distinctive de leur produit sans submerger les clients de donn\u00e9es et de jargon scientifique. La marque principale \u00e9tant ax\u00e9e sur la strat\u00e9gie de communication, les bulles de CO\u2082 multivalentes et ludiques jouent un r\u00f4le de soutien. Leur disposition refl\u00e8te la forme d&rsquo;une mol\u00e9cule de CO\u2082 &#8211; un clin d&rsquo;\u0153il \u00e0 la science qui se cache derri\u00e8re le produit et qui communique simultan\u00e9ment son pouvoir nettoyant moussant.<\/div><div><img decoding=\"async\" class=\"alignnone wp-image-100709 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20053-design-case-study-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div><b><span style=\"font-weight: bold;\">Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/span><\/b><\/div><div>\u00a0<\/div><div>Plut\u00f4t que de se concentrer sur la marque, les concepteurs se sont concentr\u00e9s sur l&rsquo;histoire. Ayant du mal \u00e0 communiquer la <br \/>technologie de lutte contre le changement climatique qui se cache derri\u00e8re ses produits de nettoyage, CleanO2 a fait appel \u00e0 nous pour un rebranding complet afin de raconter plus efficacement son histoire.\u00a0Nous avons utilis\u00e9 une strat\u00e9gie radicalement simple qui centre la marque <br \/>autour des produits innovants de l&rsquo;entreprise : des savons fabriqu\u00e9s avec du carbone captur\u00e9 par CleanO2.<\/div><div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-100714 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20304-design-case-study-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div><b><span style=\"font-weight: bold;\">Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?\u00a0<\/span><\/b><\/div><div>\u00a0<\/div><div>La premi\u00e8re r\u00e9action des consommateurs a \u00e9t\u00e9 extr\u00eamement positive. Lors des pr\u00e9sentations, les designers ont re\u00e7u de nombreux commentaires sur le caract\u00e8re \u00ab\u00a0mignon\u00a0\u00bb ou \u00ab\u00a0g\u00e9nial\u00a0\u00bb de nos emballages. Le nouvel emballage attire les consommateurs \u00e0 la fois visuellement et \u00e9motionnellement en utilisant une combinaison de couleurs, de polices et de messages concis.<\/div><div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-100719 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study-.jpg\" alt=\"Cosmetics Packaging | Clean O2\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study-.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/CleanO20645-design-case-study--768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><div>\u00a0<\/div><div><b><span style=\"font-weight: bold;\">Agence :<\/span><\/b> The Office of Ordinary Things<br \/><b><\/b><\/div><div><b><span style=\"font-weight: bold;\">Produit : <\/span><\/b>Clean O2<\/div><div><b><span style=\"font-weight: bold;\">Lieu de lancement du produit<\/span><\/b> : Canada<\/div><div>\u00a0<\/div><div>En savoir plus sur The Office of Ordinary Things :<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba882b elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"cba882b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/ot.studio\/work\/cleano2\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span 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height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2.png\" class=\"attachment-full size-full wp-image-100756\" alt=\"Cosmetics Packaging | Clean O2\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/08\/canva-clean-O2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc2ed7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"efc2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img 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data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501883 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/29\/lartisan-parfumeur-lance-un-flacon-de-mure-musc-a-1-500-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Lartisan-Parfumeur-Mure-et-Musc-Extreme.png\" class=\"attachment-full size-full wp-image-501887\" alt=\"L&#039;artisan Parfumeur Mure et Musc Extreme\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Lartisan-Parfumeur-Mure-et-Musc-Extreme.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Lartisan-Parfumeur-Mure-et-Musc-Extreme-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-Lartisan-Parfumeur-Mure-et-Musc-Extreme-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/29\/lartisan-parfumeur-lance-un-flacon-de-mure-musc-a-1-500-e\/\" >\n\t\t\t\tL\u2019Artisan Parfumeur lance un flacon de M\u00fbre &amp; Musc \u00e0 1\u202f500 \u20ac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501793 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/23\/dewars-signe-une-nouvelle-edition-collector-pour-le-126eme-us-open\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1.png\" class=\"attachment-full size-full wp-image-501795\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-4-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/23\/dewars-signe-une-nouvelle-edition-collector-pour-le-126eme-us-open\/\" >\n\t\t\t\tDewar\u2019s signe une nouvelle \u00e9dition collector pour le 126\u00e8me US Open\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501684 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/19\/coca-cola-mise-sur-un-packaging-collector-et-interactif-pour-celebrer-la-coupe-du-monde-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png\" class=\"attachment-full size-full wp-image-501685\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/19\/coca-cola-mise-sur-un-packaging-collector-et-interactif-pour-celebrer-la-coupe-du-monde-2026\/\" >\n\t\t\t\tCoca-Cola mise sur un packaging collector et interactif pour c\u00e9l\u00e9brer la Coupe du Monde 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501667 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/19\/stella-artois-lance-une-nouvelle-biere-blonde-a-lapproche-de-wimbledon\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png\" class=\"attachment-full size-full wp-image-501681\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-visual-2-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/19\/stella-artois-lance-une-nouvelle-biere-blonde-a-lapproche-de-wimbledon\/\" >\n\t\t\t\tStella Artois lance une nouvelle bi\u00e8re blonde \u00e0 l&rsquo;approche de Wimbledon\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501621 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-beauty category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/18\/dove-and-ellie-carpenter-launch-limited-edition-range\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1737\" height=\"905\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/sporttt.png\" class=\"attachment-full size-full wp-image-501624\" alt=\"Paris Packaging Week | Dove and Ellie Carpenter launch limited-edition range\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/sporttt.png 1737w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/sporttt-300x156.png 300w\" sizes=\"(max-width: 1737px) 100vw, 1737px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/18\/dove-and-ellie-carpenter-launch-limited-edition-range\/\" >\n\t\t\t\tDove and Ellie Carpenter launch limited-edition range\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501478 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/11\/bzzz-spray-adopte-une-identite-ludique-pour-un-spray-repulsif-contre-les-insectes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png\" class=\"attachment-full size-full wp-image-501481\" alt=\"Paris Packaging Week | Bzzz-Spray gets a playful identity for a practical insect repellent spray\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/BZZZ-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/11\/bzzz-spray-adopte-une-identite-ludique-pour-un-spray-repulsif-contre-les-insectes\/\" >\n\t\t\t\tBzzz-Spray adopte une identit\u00e9 ludique pour un spray r\u00e9pulsif contre les insectes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501403 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/10\/the-macallan-sassocie-une-nouvelle-fois-a-un-trio-dartistes-pour-la-collection-the-romantica\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png\" class=\"attachment-full size-full wp-image-501405\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/10\/the-macallan-sassocie-une-nouvelle-fois-a-un-trio-dartistes-pour-la-collection-the-romantica\/\" >\n\t\t\t\tThe Macallan s&rsquo;associe une nouvelle fois \u00e0 un trio d&rsquo;artistes pour la collection \u00ab The Romantica \u00bb\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-501385 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png\" class=\"attachment-full size-full wp-image-501399\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/06\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/06\/10\/heinz-x-heineken-six-pack\/\" >\n\t\t\t\tHEINZ x Heineken Six-Pack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09093d9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"09093d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Office of Ordinary Things a design\u00e9 l&#8217;emballage de&nbsp;Clean O2, une marque de savon durable qui capture et transforme<\/p>\n","protected":false},"author":325,"featured_media":100756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de design |  Clean O2 : une marque de savon \u00e0 base de carbone","_seopress_titles_desc":"The Office of Ordinary Things a cr\u00e9\u00e9 un design d&#039;emballage pour Clean O2, une marque de savon durable qui capture et transforme le carbone pour cr\u00e9er du savon. La marque a \u00e9t\u00e9 lanc\u00e9e au Canada en 2022 par Jaeson Cardiff, un d\u00e9fenseur de l&#039;\u00e9conomie circulaire au sein de l&#039;industrie.","_seopress_robots_index":"","footnotes":""},"categories":[121,120,118],"tags":[],"edition":[],"class_list":["post-100688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-innovation-2","category-sustainability-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=100688"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688\/revisions"}],"predecessor-version":[{"id":100870,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/100688\/revisions\/100870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/100756"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=100688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=100688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=100688"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=100688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}