{"id":20976,"date":"2021-11-30T15:24:47","date_gmt":"2021-11-30T14:24:47","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=20976"},"modified":"2022-01-14T11:35:55","modified_gmt":"2022-01-14T10:35:55","slug":"etude-de-cas-de-conception-un-whisky-single-malt-extraordinaire-elabore-avec-passion","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2021\/11\/30\/etude-de-cas-de-conception-un-whisky-single-malt-extraordinaire-elabore-avec-passion\/","title":{"rendered":"\u00c9tude de cas de conception | Un whisky single malt extraordinaire \u00e9labor\u00e9 avec passion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20976\" class=\"elementor elementor-20976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742e762e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742e762e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c88bcc\" data-id=\"30c88bcc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23c042 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b23c042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de conception | Un whisky single malt extraordinaire \u00e9labor\u00e9 avec passion<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1736c0f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1736c0f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-379559a2\" data-id=\"379559a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ae47242 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ae47242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b5ed7e\" data-id=\"36b5ed7e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6630d654 elementor-widget elementor-widget-post-info\" data-id=\"6630d654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2021\/11\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembre 30, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7f637d elementor-widget elementor-widget-text-editor\" data-id=\"6c7f637d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La World Whisky Society a fait appel \u00e0 Think Bold Studio pour concevoir l\u2019emballage de son whisky single malt en \u00e9dition limit\u00e9e. En recherchant la beaut\u00e9 et le souci du d\u00e9tail, Think Bold Studio a cr\u00e9\u00e9 un design extraordinaire. Pour en savoir plus sur cet emballage, consultez notre \u00e9tude de cas exclusive ci-dessous.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bcd4f5 elementor-widget elementor-widget-text-editor\" data-id=\"34bcd4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque?<\/b><\/p><p><strong>\u00a0<\/strong>Le whisky single malt en \u00e9dition limit\u00e9e appartient \u00e0 la marque The World Whiskey Society, un groupe am\u00e9ricain de passionn\u00e9s de whisky qui innovent et exp\u00e9rimentent en permanence dans le but de produire les whiskies les plus int\u00e9ressants au monde.<\/p><p>Le concept et le design ont \u00e9t\u00e9 d\u00e9velopp\u00e9s par Think Bold Studio, un studio de design ind\u00e9pendant qui pense que dans un monde qui accepte la moyenne, il vaut la peine de rechercher la beaut\u00e9 et le souci du d\u00e9tail. Le studio sait que les produits haut de gamme qui sont fabriqu\u00e9s avec passion et dans un but pr\u00e9cis exigent un emballage extraordinaire.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-20980\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong.png\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong-1024x1024.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_05_strong-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><b>Qu\u2019est-ce qui a inspir\u00e9 le design ?<\/b><\/p><p>L\u2019inspiration pour le design est venue du style gothique intemporel et de l\u2019artisanat que ce style d\u2019architecture implique.<\/p><p>C\u2019est une nouvelle marque pour le march\u00e9 am\u00e9ricain et l\u2019histoire qu\u2019elle raconte n\u2019est pas une histoire auto-proclam\u00e9e, mais un hommage \u00e0 l\u2019artisanat.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-20982\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong.png\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong-1024x1024.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_03_strong-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><b>Qu\u2019est-ce qui est innovant ou inhabituel dans le pack?<\/b><\/p><p>La forme de la bouteille est inhabituelle et a \u00e9t\u00e9 inspir\u00e9e par la cath\u00e9drale Notre-Dame en France. La gargouille en m\u00e9tal a \u00e9t\u00e9 un d\u00e9fi \u00e0 relever, mais Rockwood, la soci\u00e9t\u00e9 charg\u00e9e de la production, a r\u00e9ussi \u00e0 obtenir le r\u00e9sultat souhait\u00e9.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-20984\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong.png\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong-1024x1024.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_07_strong-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><b>Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs?<\/b><\/p><p>Les consommateurs ont eu une r\u00e9action tr\u00e8s positive et sont d\u00e9sireux d\u2019acheter la bouteille en raison de son design unique.<\/p><p><strong><b>Agence<\/b>:\u00a0<\/strong>Think Bold Studio<\/p><p><strong><b>Produit <\/b>:\u00a0<\/strong>Whisky single malt en \u00e9dition limit\u00e9e<\/p><p><strong><b>Marque <\/b>:\u00a0<\/strong>The World Whiskey Society<\/p><p><strong><b>Date de lancement <\/b>:\u00a0<\/strong>2021<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20986\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Hugo-Marques.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Hugo-Marques.jpeg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/Hugo-Marques-225x300.jpeg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p><p><em><b>Hugo Marques, directeur de la cr\u00e9ation<\/b><\/em><\/p><p><b>Connectez-vous avec Hugo :<\/b><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65461f94 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"65461f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.linkedin.com\/in\/thinkbold\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0c81fb elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4b0c81fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/adf&#038;pcd\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/adfpcdpld\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f878691 elementor-widget elementor-widget-heading\" data-id=\"1f878691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partagez cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e773b elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"26e773b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-455e5b83\" data-id=\"455e5b83\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae56f1f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4ae56f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_01.png\" class=\"attachment-full size-full wp-image-20993\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_01.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_01-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_01-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2021\/12\/gar_01-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5a5241 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3e5a5241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d3ab79 elementor-widget elementor-widget-spacer\" data-id=\"55d3ab79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365957c6 elementor-widget elementor-widget-heading\" data-id=\"365957c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res nouvelles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23075d2e elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23075d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504611 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-300x157.png\" class=\"attachment-medium size-medium wp-image-504614\" alt=\"Paris Packaging Week | Unilever takes factory management into the digital age with AI\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" >\n\t\t\t\tUnilever acc\u00e9l\u00e8re la transformation de ses usines gr\u00e2ce \u00e0 l\u2019IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" aria-label=\"Read more about Unilever acc\u00e9l\u00e8re la transformation de ses usines gr\u00e2ce \u00e0 l\u2019IA\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504559 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-innovation-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-300x157.png\" class=\"attachment-medium size-medium wp-image-504562\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" >\n\t\t\t\tExclusif | GLOWA : le skincare pens\u00e9 pour vous suivre partout\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" aria-label=\"Read more about Exclusif | GLOWA : le skincare pens\u00e9 pour vous suivre partout\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504531 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-300x157.png\" class=\"attachment-medium size-medium wp-image-504534\" alt=\"Innovation Awards spotlight | Jil Sander\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" >\n\t\t\t\tInnovation Awards spotlight | Jil Sander\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" aria-label=\"Read more about Innovation Awards spotlight | Jil Sander\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504275 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-300x157.png\" class=\"attachment-medium size-medium wp-image-504277\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" >\n\t\t\t\t7UP met le citron vert \u00e0 l&rsquo;honneur avec une nouvelle identit\u00e9 visuelle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" aria-label=\"Read more about 7UP met le citron vert \u00e0 l&rsquo;honneur avec une nouvelle identit\u00e9 visuelle\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504253 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-300x157.png\" class=\"attachment-medium size-medium wp-image-504255\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" >\n\t\t\t\tBreizh Cola acc\u00e9l\u00e8re sa strat\u00e9gie packaging avec la canette\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" aria-label=\"Read more about Breizh Cola acc\u00e9l\u00e8re sa strat\u00e9gie packaging avec la canette\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504096 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/un-verre-pense-pour-equilibre-lhydratation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-300x157.png\" class=\"attachment-medium size-medium wp-image-504081\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Beer-Glass.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/un-verre-pense-pour-equilibre-lhydratation\/\" >\n\t\t\t\tUn verre pens\u00e9 pour \u00e9quilibrer l&rsquo;hydratation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/un-verre-pense-pour-equilibre-lhydratation\/\" aria-label=\"Read more about Un verre pens\u00e9 pour \u00e9quilibrer l&rsquo;hydratation\" tabindex=\"-1\" >\n\t\t\tLire Plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa888 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"c4fa888\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">ABONNEZ-VOUS \u00c0 notre NEWSLETTER<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La World Whisky Society a fait appel \u00e0 Think Bold Studio pour concevoir l\u2019emballage de son whisky single malt en<\/p>\n","protected":false},"author":1,"featured_media":20993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[121,100],"tags":[],"edition":[],"class_list":["post-20976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-drinks"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/20976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=20976"}],"version-history":[{"count":0,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/20976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/20993"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=20976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=20976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=20976"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=20976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}