{"id":216550,"date":"2022-12-07T12:32:18","date_gmt":"2022-12-07T11:32:18","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=216550"},"modified":"2022-12-07T18:42:42","modified_gmt":"2022-12-07T17:42:42","slug":"etude-de-cas-positive-luxury-sur-lesg-les-tendances-en-matiere-dinnovation-au-cours-des-12-prochains-mois-les-plus-grands-defis-auxquels-les-marques-sont-confrontees-et-plus-encore","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/12\/07\/etude-de-cas-positive-luxury-sur-lesg-les-tendances-en-matiere-dinnovation-au-cours-des-12-prochains-mois-les-plus-grands-defis-auxquels-les-marques-sont-confrontees-et-plus-encore\/","title":{"rendered":"\u00c9tude de cas | Positive Luxury sur l&rsquo;ESG, les tendances en mati\u00e8re d&rsquo;innovation au cours des 12 prochains mois, les plus grands d\u00e9fis auxquels les marques sont confront\u00e9es, et plus encore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"216550\" class=\"elementor elementor-216550\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas | Positive Luxury sur l&rsquo;ESG, les tendances en mati\u00e8re d&rsquo;innovation au cours des 12 prochains mois, les plus grands d\u00e9fis auxquels les marques sont confront\u00e9es, et plus encore<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/12\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>d\u00e9cembre 7, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.positiveluxury.com\/\" target=\"_blank\" rel=\"noopener\">Positive Luxury<\/a> est une organisation qui aide les marques \u00e0 s&rsquo;adapter \u00e0 la nouvelle \u00e9conomie du d\u00e9veloppement durable. Elle a mis au point la \u00ab\u00a0Butterfly Mark\u00a0\u00bb, une certification de pointe reconnue par le secteur, qui distingue les marques de luxe qui s&rsquo;engagent \u00e0 avoir un impact positif sur la nature et la soci\u00e9t\u00e9.<\/p><p>Nathalie Welsh, responsable du marketing relationnel chez Positive Luxury, r\u00e9pond \u00e0 nos questions sur tout ce qui concerne l&#8217;emballage, la durabilit\u00e9 et l&rsquo;ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-weight: bold;\">Parlez-nous un peu de votre entreprise &#8211; son h\u00e9ritage, son histoire et ses march\u00e9s ?<\/span><\/div><div>\u00a0<\/div><div>L&rsquo;origine de Positive Luxury r\u00e9side dans la rencontre fortuite entre Sir David Attenborough et la co-fondatrice Diana Verde Nieto, son histoire inspirante du papillon bleu &#8211; qui s&rsquo;est \u00e9teint dans les \u00eeles britanniques en 1979 &#8211; et le d\u00e9vouement du scientifique qui a r\u00e9ussi \u00e0 le r\u00e9introduire en d\u00e9m\u00ealant le r\u00e9seau complexe d&rsquo;interd\u00e9pendances n\u00e9cessaires \u00e0 sa survie.<\/div><div><p>Ayant identifi\u00e9 l&rsquo;industrie du luxe comme un secteur susceptible de g\u00e9n\u00e9rer d&rsquo;\u00e9normes changements positifs, Karen Hanton et moi-m\u00eame avons fond\u00e9 Positive Luxury et la certification Butterfly Mark en 2011.<\/p><p>Chez Positive Luxury, nous alimentons la certification Butterfly Mark, la seule \u00e9valuation et certification ESG adapt\u00e9e aux fournisseurs du luxe. Nos produits et services ESG+ permettent aux entreprises de g\u00e9rer les risques, d&rsquo;int\u00e9grer l&rsquo;innovation, d&rsquo;\u00e9valuer les performances et de communiquer plus efficacement avec les parties prenantes internes et externes, en comblant le d\u00e9ficit de connaissances ESG dans les organisations.<\/p><p>La certification Butterfly Mark est enti\u00e8rement interactive, permettant aux entreprises d&rsquo;instaurer la confiance et de communiquer leurs performances en mati\u00e8re de durabilit\u00e9 directement aux clients en un seul clic. Essayez-le vous-m\u00eame. Notre communaut\u00e9 de marques est la preuve de l&rsquo;effet papillon, o\u00f9 une petite action positive peut influencer un syst\u00e8me complexe beaucoup plus vaste.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3d218 elementor-widget elementor-widget-text-editor\" data-id=\"be3d218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><b>Parlez-nous un peu de vous, de votre parcours, etc ?\u00a0<\/b><\/div><div>\u00a0<\/div><div><p>J&rsquo;ai \u00e9t\u00e9 l&rsquo;un des pionniers et des leaders mondiaux de la durabilit\u00e9 bien avant qu&rsquo;elle ne devienne l&rsquo;imp\u00e9ratif commercial qu&rsquo;elle est aujourd&rsquo;hui. J&rsquo;ai plus de vingt ans d&rsquo;exp\u00e9rience de travail avec les entreprises pour promouvoir l&rsquo;ESG, la durabilit\u00e9 et l&rsquo;innovation &#8211; en aidant les entreprises \u00e0 devenir plus efficaces, \u00e0 att\u00e9nuer les risques, \u00e0 tirer parti des opportunit\u00e9s de perturbation et de transformation, et \u00e0 communiquer leurs priorit\u00e9s en mati\u00e8re de durabilit\u00e9 avec int\u00e9grit\u00e9. J&rsquo;ai fait mes preuves en mati\u00e8re de co-b\u00e9n\u00e9fices, en termes d&rsquo;impact environnemental et social, tout en assurant des retours financiers.<\/p><p>En 2002, j&rsquo;ai fond\u00e9 Clownfish, l&rsquo;une des premi\u00e8res soci\u00e9t\u00e9s de conseil en communication durable au monde. Gr\u00e2ce \u00e0 Clownfish, on peut dire que j&rsquo;ai innov\u00e9 dans le domaine de l&rsquo;ESG et de la durabilit\u00e9. J&rsquo;ai r\u00e9ussi \u00e0 \u00e9tendre ses activit\u00e9s \u00e0 l&rsquo;\u00e9chelle mondiale, notamment en Chine, aux \u00c9tats-Unis, en Italie et au Royaume-Uni, avant de vendre la soci\u00e9t\u00e9 en 2008 \u00e0 un acheteur commercial.<\/p><p>En 2011, Positive Luxury est n\u00e9e &#8211; et j&rsquo;en suis \u00e0 la t\u00eate depuis neuf ans. En 2020, Amy Nelson-Bennett nous a rejoints en tant que co-PDG op\u00e9rationnel, ce qui m&rsquo;a permis de me concentrer sur le d\u00e9veloppement de la propri\u00e9t\u00e9 intellectuelle de l&rsquo;entreprise, y compris les outils d&rsquo;\u00e9valuation et de communication de diagnostic intelligent qui sont au c\u0153ur de l&rsquo;entreprise.<\/p><p>La raison d&rsquo;\u00eatre de Positive Luxury est d&rsquo;aider les entreprises \u00e0 s&rsquo;adapter et \u00e0 faire la transition vers une nouvelle \u00e9conomie climatique. Elle compte parmi ses clients des entreprises telles que Dior, Selfridges, IWC, Tom Ford Beauty, La Perla et MCM pour n&rsquo;en citer que quelques-unes.<\/p><p>Tout au long de ma carri\u00e8re, mon esprit d&rsquo;entreprise, combin\u00e9 \u00e0 mon exp\u00e9rience pratique en mati\u00e8re de durabilit\u00e9 et d&rsquo;ESG, a aid\u00e9 des entreprises et leurs \u00e9quipes, dans de nombreux secteurs &#8211; notamment les produits de grande consommation, la mode, l&rsquo;automobile, pour n&rsquo;en citer que quelques-uns &#8211; \u00e0 comprendre et \u00e0 d\u00e9bloquer une croissance \u00e9conomique durable.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d90b75 elementor-widget elementor-widget-text-editor\" data-id=\"8d90b75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b> En tant qu&rsquo;entreprise, qu&rsquo;est-ce qui vous passionne le plus ?<\/b><\/p><p>Notre mission est de fa\u00e7onner un avenir durable pour le luxe en red\u00e9finissant le mod\u00e8le \u00e9conomique et en r\u00e9tablissant la confiance des consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d0589 elementor-widget elementor-widget-text-editor\" data-id=\"65d0589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qu&rsquo;est-ce qui vous inspire le plus en tant qu&rsquo;individu ?<\/b><\/p><p>Tout peut arriver &#8211; le monde et notre avenir ne sont pas lin\u00e9aires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67027b elementor-widget elementor-widget-text-editor\" data-id=\"c67027b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quels sont, selon vous, les d\u00e9fis techniques auxquels les marques sont confront\u00e9es pour atteindre les objectifs de durabilit\u00e9 et d&rsquo;ESG ?<\/b><\/p><p>Le plus grand d\u00e9fi technique des marques est la fid\u00e9lit\u00e9 et l&rsquo;acc\u00e8s aux donn\u00e9es \u00e0 travers la cha\u00eene de valeur, en particulier le champ d&rsquo;application 3. Deuxi\u00e8mement, la l\u00e9gislation concernant les rapports va augmenter &#8211; la plupart des entreprises se concentrent sur les rapports plut\u00f4t que sur l&rsquo;action, ce qui pose des probl\u00e8mes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc5189 elementor-widget elementor-widget-text-editor\" data-id=\"dcc5189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quelles tendances d&rsquo;innovation pensez-vous que nous pouvons nous attendre \u00e0 voir dans l&rsquo;industrie de l&#8217;emballage de luxe dans les 12 prochains mois ?<\/b><\/p><p>Le march\u00e9 de l&#8217;emballage de luxe est estim\u00e9 \u00e0 22,37 milliards de dollars d&rsquo;ici 2026 et, avec une demande croissante d&#8217;emballages durables, il pr\u00e9sente une \u00e9norme opportunit\u00e9 d&rsquo;innovation.<\/p><ul><li>Innovation mat\u00e9rielle &#8211; Emballages \u00e0 base de plantes et de produits biologiques : La marque certifi\u00e9e Butterfly Mark The Macallan utilise des bo\u00eetes en papier fabriqu\u00e9es \u00e0 partir de coques de caf\u00e9 et de pulpe de chocolat pour r\u00e9duire son impact.<\/li><li>Importance de la collaboration et de la technologie : Le partenariat de L&rsquo;Or\u00e9al avec Total, qui a permis de cr\u00e9er le premier flacon cosm\u00e9tique fabriqu\u00e9 \u00e0 partir d&rsquo;\u00e9missions de carbone, ou le partenariat r\u00e9volutionnaire de Ren avec Infinity Recycling, qui r\u00e9g\u00e9n\u00e8re enti\u00e8rement les d\u00e9chets plastiques et rend les plastiques recycl\u00e9s identiques aux plastiques vierges, ne sont que quelques exemples de collaboration r\u00e9ussie pour un impact positif.<\/li><li>La transparence : Ce n&rsquo;est pas n\u00e9cessairement une nouvelle tendance mais une demande croissante. L&rsquo;industrie de l&#8217;emballage doit jouer son r\u00f4le en communiquant de mani\u00e8re authentique les performances en mati\u00e8re de durabilit\u00e9, non seulement aux marques mais aussi au consommateur.<\/li><\/ul><p><br \/>Comme le souligne le rapport Future of Beauty &amp; Fragrance de Positive Luxury, ces innovations ne peuvent pas \u00eatre mises en \u0153uvre en vase clos. Un impact positif ne sera visible que si plusieurs technologies sont utilis\u00e9es sur l&rsquo;ensemble du portefeuille de produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5265c elementor-widget elementor-widget-text-editor\" data-id=\"ad5265c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quels sont, selon vous, les principaux d\u00e9fis pour le secteur du luxe ?<\/b><\/p><p>Les plus grands d\u00e9fis pour les marques et les fournisseurs seront de r\u00e9pondre \u00e0 l&rsquo;afflux de l\u00e9gislation qui se profile \u00e0 l&rsquo;horizon au niveau mondial, notamment la taxe sur le plastique au Royaume-Uni, la responsabilit\u00e9 \u00e9largie des producteurs et l&rsquo;interdiction des sacs \u00e0 usage unique aux \u00c9tats-Unis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c9456 elementor-widget elementor-widget-text-editor\" data-id=\"c7c9456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qu&rsquo;attendez-vous le plus de cette ann\u00e9e\u00a0 ?<\/b><\/p><p>Un r\u00e9sultat positif de la COP15 concernant les incitations \u00e0 r\u00e9duire la d\u00e9forestation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.positiveluxury.com\/butterfly-mark\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">d\u00e9couvrez positive luxury<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li 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elementor-element-403ea04 elementor-widget elementor-widget-heading\" data-id=\"403ea04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partagez cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db47000 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"db47000\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/12\/canva-positive-feature.png\" class=\"attachment-full size-full wp-image-216564\" alt=\"Positive Luxury | Case Study\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/12\/canva-positive-feature.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/12\/canva-positive-feature-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/12\/canva-positive-feature-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc2ed7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"efc2ed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499796 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499761 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499805\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" >\n\t\t\t\tOld Spice lance une collection inspir\u00e9e du film Super Mario Galaxy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499703 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/30\/conner-ives-revisite-le-viva-glam-de-mac-dans-une-edition-limitee-engagee\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png\" class=\"attachment-full size-full wp-image-499706\" alt=\"Mac x Conner Ives\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Mac-x-Conner-Ives-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/30\/conner-ives-revisite-le-viva-glam-de-mac-dans-une-edition-limitee-engagee\/\" >\n\t\t\t\tConner Ives revisite le Viva Glam de MAC dans une \u00e9dition limit\u00e9e engag\u00e9e\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499661 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/dom-perignon-mise-sur-le-luxe-discret-avec-des-emballages-personnalises-en-magasin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png\" class=\"attachment-full size-full wp-image-499663\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Dom-perignon-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/dom-perignon-mise-sur-le-luxe-discret-avec-des-emballages-personnalises-en-magasin\/\" >\n\t\t\t\tDom P\u00e9rignon mise sur le luxe discret avec des emballages personnalis\u00e9s en magasin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499639 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/bollinger-devoile-son-millesime-2018\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png\" class=\"attachment-full size-full wp-image-499641\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Bollinger-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/24\/bollinger-devoile-son-millesime-2018\/\" >\n\t\t\t\tBollinger d\u00e9voile son mill\u00e9sime 2018\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499608 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png\" class=\"attachment-full size-full wp-image-499634\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/d-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/innovation-awards-spotlight-darphin-stimulskin-plus-sculpting-cream-jar\/\" >\n\t\t\t\tInnovation Awards spotlight | Darphin Stimulskin Plus Sculpting Cream Jar\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499555 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/albea-met-en-avant-ses-dernieres-innovations-packaging-des-applicateurs-aux-boitiers-cosmetiques-hermetiques\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png\" class=\"attachment-full size-full wp-image-499556\" alt=\"Albea PPW26\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/Article-website-Albea-PPW26-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/23\/albea-met-en-avant-ses-dernieres-innovations-packaging-des-applicateurs-aux-boitiers-cosmetiques-hermetiques\/\" >\n\t\t\t\tAlb\u00e9a met en avant ses derni\u00e8res innovations packaging, des applicateurs aux bo\u00eetiers cosm\u00e9tiques herm\u00e9tiques\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499520 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-luxury-2 category-non-classifiee\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/17\/innovation-awards-spotlight-no-pack-is-the-new-pack\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894.webp\" class=\"attachment-full size-full wp-image-499524\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894.webp 2560w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894-300x169.webp 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894-1820x1024.webp 1820w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894-768x432.webp 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894-1536x864.webp 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/3f99b800d0f6d3b29f1644a342d59894-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/17\/innovation-awards-spotlight-no-pack-is-the-new-pack\/\" >\n\t\t\t\tInnovation Awards spotlight | No pack is the new pack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09093d9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"09093d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Positive Luxury est une organisation qui aide les marques \u00e0 s&rsquo;adapter \u00e0 la nouvelle \u00e9conomie du d\u00e9veloppement durable. Elle<\/p>\n","protected":false},"author":325,"featured_media":216564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas | Positive Luxury sur l&#039;ESG, les tendances en mati\u00e8re d&#039;innovation au cours des 12 prochains mois, les plus grands d\u00e9fis auxquels les marques sont confront\u00e9es, et plus encore","_seopress_titles_desc":"Positive Luxury est une organisation qui aide les marques \u00e0 s&#039;adapter \u00e0 la nouvelle \u00e9conomie du d\u00e9veloppement durable. Elle a mis au point la &quot;Butterfly Mark&quot;, une certification de pointe reconnue par le secteur, qui distingue les marques de luxe qui s&#039;engagent \u00e0 avoir un impact positif sur la nature et la soci\u00e9t\u00e9. \r\nDiana Verde Nieto, cofondatrice de Positive Luxury, r\u00e9pond \u00e0 nos questions sur l&#039;histoire de Positive Luxury, les d\u00e9fis techniques auxquels les marques sont confront\u00e9es, la durabilit\u00e9, l&#039;ESG, les tendances en mati\u00e8re d&#039;innovation au cours des 12 prochains mois et plus encore.","_seopress_robots_index":"","footnotes":""},"categories":[114,118,116],"tags":[],"edition":[],"class_list":["post-216550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-2","category-sustainability-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/216550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=216550"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/216550\/revisions"}],"predecessor-version":[{"id":217463,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/216550\/revisions\/217463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/216564"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=216550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=216550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=216550"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=216550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}