{"id":23378,"date":"2022-01-14T13:07:17","date_gmt":"2022-01-14T12:07:17","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=23378"},"modified":"2022-01-20T12:26:30","modified_gmt":"2022-01-20T11:26:30","slug":"le-systeme-de-symboles-rendant-les-produits-de-beaute-accessibles-aux-consommateurs-aveugles","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/01\/14\/le-systeme-de-symboles-rendant-les-produits-de-beaute-accessibles-aux-consommateurs-aveugles\/","title":{"rendered":"Le syst\u00e8me de symboles rendant les produits de beaut\u00e9 accessibles aux consommateurs aveugles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23378\" class=\"elementor elementor-23378\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742e762e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742e762e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c88bcc\" data-id=\"30c88bcc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23c042 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b23c042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le syst\u00e8me de symboles rendant les produits de beaut\u00e9 accessibles aux consommateurs aveugles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1736c0f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1736c0f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-379559a2\" data-id=\"379559a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ae47242 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ae47242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b5ed7e\" data-id=\"36b5ed7e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6630d654 elementor-widget elementor-widget-post-info\" data-id=\"6630d654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/01\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>janvier 14, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7f637d elementor-widget elementor-widget-text-editor\" data-id=\"6c7f637d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le syst\u00e8me CyR.U.S. de <a href=\"https:\/\/victorialandbeauty.com\/\">VictoriaLand<\/a> Beauty offre une solution tactile pour rendre les emballages et les produits de beaut\u00e9 accessibles aux consommateurs aveugles et malvoyants.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bcd4f5 elementor-widget elementor-widget-text-editor\" data-id=\"34bcd4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les consommateurs peuvent naviguer dans le portefeuille de VictoriaLand gr\u00e2ce \u00e0 des symboles en relief et des codes QR en relief qui contiennent des informations tactiles et audio sur le type de produit, son utilisation et ses ingr\u00e9dients.<\/p>\n<p>Les symboles sont intuitifs et peuvent donc \u00eatre appris par tout le monde instantan\u00e9ment. Par exemple, la cr\u00e8me de nuit est symbolis\u00e9e par un croissant de lune, tandis que l&rsquo;exfoliant est repr\u00e9sent\u00e9 par un cercle avec des lignes et des points \u00e0 l&rsquo;int\u00e9rieur. Bien que les symboles soient similaires, il existe tout de m\u00eame des variations distinctes, comme le symbole de la goutte d&rsquo;eau pour les huiles pour le visage et le symbole des deux gouttes d&rsquo;eau pour les s\u00e9rums.&nbsp;&nbsp;<\/p>\n<p>Selon la&nbsp;<span style=\"font-weight: 700\">fondatrice de VictoriaLand Beauty Victoria Watts, <\/span>\u00ab\u00a0chaque code QR est en relief pour permettre une identification facile \u00e0 scanner avec un smartphone.\u00a0\u00bb Cela donne des descriptions auditives du produit et des instructions d&rsquo;utilisation. Essentiellement, cela permet aux consommateurs aveugles et malvoyants de choisir des produits en fonction de leurs ingr\u00e9dients &#8211; un facteur important pour une exp\u00e9rience plus personnelle de la beaut\u00e9 et des cosm\u00e9tiques.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65461f94 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"65461f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/packagingeurope.com\/making-beauty-products-accessible-blind-consumers\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1.jpg\" class=\"attachment-full size-full wp-image-23382\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1.jpg 1080w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-300x225.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-1024x768.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/victorialand1-768x576.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5a5241 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3e5a5241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d3ab79 elementor-widget elementor-widget-spacer\" data-id=\"55d3ab79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365957c6 elementor-widget elementor-widget-heading\" data-id=\"365957c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res nouvelles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23075d2e elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"23075d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-507027 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/11\/aerossol-week-2026-le-secteur-bresilien-de-laerosol-renforce-sa-releve\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-300x157.png\" class=\"attachment-medium size-medium wp-image-507030\" alt=\"Aerosol Week 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Aerosol-Week-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/11\/aerossol-week-2026-le-secteur-bresilien-de-laerosol-renforce-sa-releve\/\" >\n\t\t\t\tAerossol Week 2026 : le secteur br\u00e9silien de l\u2019a\u00e9rosol renforce sa rel\u00e8ve\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-507015 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/11\/doctor-aromas-transpose-les-standards-de-la-parfumerie-fine-au-toilettage-canin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-300x157.png\" class=\"attachment-medium size-medium wp-image-507018\" alt=\"Paris Packaging Week | Doctor Aromas brings fine-fragrance standards to dog grooming with new aerosol line\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Dog-aerosols.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/11\/doctor-aromas-transpose-les-standards-de-la-parfumerie-fine-au-toilettage-canin\/\" >\n\t\t\t\tDoctor Aromas transpose les standards de la parfumerie fine au toilettage canin\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506926 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-business-2 category-innovation-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/10\/huda-beauty-renforce-sa-gamme-easy-bake-avec-cardi-b\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-300x157.png\" class=\"attachment-medium size-medium wp-image-506931\" alt=\"Huda Beauty x Cardi B\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-website-Huda-Beauty-x-Cardi-B-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/10\/huda-beauty-renforce-sa-gamme-easy-bake-avec-cardi-b\/\" >\n\t\t\t\tHuda Beauty renforce sa gamme Easy Bake avec Cardi B\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506777 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 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href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/26\/hermes-devoile-un-packaging-en-edition-limitee-pour-ses-rouges-a-levres-automne-hiver-2026\/\" >\n\t\t\t\tHerm\u00e8s d\u00e9voile un packaging en \u00e9dition limit\u00e9e pour ses rouges \u00e0 l\u00e8vres Automne-Hiver 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa888 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"c4fa888\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm 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