{"id":23517,"date":"2022-01-17T15:21:10","date_gmt":"2022-01-17T14:21:10","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=23517"},"modified":"2022-01-20T12:26:13","modified_gmt":"2022-01-20T11:26:13","slug":"etude-de-cas-de-conception-de-moor-flemish-gin-23","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/01\/17\/etude-de-cas-de-conception-de-moor-flemish-gin-23\/","title":{"rendered":"\u00c9tude de cas de conception | De Moor Flemish Gin 23"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23517\" class=\"elementor elementor-23517\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09800b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a09800b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb97b5d\" data-id=\"bb97b5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0488b03 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"0488b03\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de conception | De Moor Flemish Gin 23<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d74d0c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d74d0c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62eb38b\" data-id=\"62eb38b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67ef29a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67ef29a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1fc07e\" data-id=\"f1fc07e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19e286 elementor-widget elementor-widget-post-info\" data-id=\"a19e286\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/01\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>janvier 17, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521a3c0 elementor-widget elementor-widget-text-editor\" data-id=\"521a3c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sign Brussels a con\u00e7u l&rsquo;identit\u00e9 du gin flamand 23 de la distillerie De Moor. Un design avec des illustrations personnalis\u00e9es qui racontent l&rsquo;histoire de De Moor. D\u00e9couvrez-en plus sur ce pack dans notre \u00e9tude de cas de conception exclusive ci-dessous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005433e elementor-widget elementor-widget-text-editor\" data-id=\"005433e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Parlez-nous un peu de la marque &#8211; son h\u00e9ritage, son histoire et ses march\u00e9s &#8211; et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/b><\/p>\n<p>La distillerie De Moor est une entreprise familiale qui garantit passion et savoir-faire depuis 1910. La production est ancr\u00e9e dans des ann\u00e9es d&rsquo;exp\u00e9rience. Les produits traditionnels qu&rsquo;ils produisent depuis longtemps ont une place permanente dans leur gamme et sont toujours fabriqu\u00e9s selon la recette d&rsquo;antan.<\/p>\n<p>Cette distillerie est l&rsquo;une des derni\u00e8res distilleries chaudes en Belgique, ce qui signifie que l&rsquo;ensemble du processus se d\u00e9roule en interne, du grain au liquide, tout en respectant le savoir-faire traditionnel. L&rsquo;\u00e9tiquetage se fait manuellement et en interne et le r\u00e9sultat final est toujours honn\u00eate et vrai.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-23373 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Qu\u2019est-ce qui a inspir\u00e9 le design ?<\/b><\/p>\n<p>L&rsquo;une des caract\u00e9ristiques de la marque est qu&rsquo;elle a plus de 100 ans. De Moor est une entreprise familiale depuis 1910 et la recette du gin est inspir\u00e9e d&rsquo;un vieux livre de secrets de distillateurs. Ce livre est repr\u00e9sent\u00e9 sur l&rsquo;\u00e9tiquette et dans la bo\u00eete. Un geste cr\u00e9atif tr\u00e8s naturel a donc \u00e9t\u00e9 d&rsquo;imaginer cette bo\u00eete sous la forme d&rsquo;un livre, \u00e0 l&rsquo;image des livres anciens de Jules Verne de Collection Hetzel.<\/p>\n<p>Les illustrations personnalis\u00e9es racontent l&rsquo;histoire de De Moor. Le flacon conique fait r\u00e9f\u00e9rence \u00e0 l&rsquo;artisanat et au produit artisanal. Saint Martinus, patron de la ville d&rsquo;Alost, porte un masque pour cr\u00e9er un lien avec la culture du carnaval. Le livre de recettes fait allusion \u00e0 l&rsquo;ancienne recette familiale secr\u00e8te. L&rsquo;\u0153il qui voit tout signifie le savoir-faire du distillateur.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23494 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design.jpg\" alt=\"\" width=\"1200\" height=\"960\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design-300x240.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design-1024x819.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/1-DEMOOR-world-brand-design-768x614.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><b>Qu&rsquo;est-ce qui est innovant ou inhabituel dans ce pack ?<\/b><\/p>\n<p>Le lion \u00e0 deux visages rend ce design unique. La distillerie De Moor est ancr\u00e9e dans la culture du carnaval d&rsquo;Alost, l&rsquo;une des plus grandes villes de la province de Flandre orientale. Le lion est le symbole r\u00e9gional de la Flandre, et fait donc directement r\u00e9f\u00e9rence aux racines de la distillerie ainsi qu&rsquo;\u00e0 l&rsquo;origine du gin. Le lion \u00e0 deux visages fait \u00e9galement r\u00e9f\u00e9rence au caract\u00e8re dualiste de De Moor, qui n&rsquo;est pas seulement une distillerie artisanale, mais aussi une entreprise et un magasin de vente de vins et de spiritueux. Cette dualit\u00e9 est visible \u00e0 travers l&rsquo;agencement en miroir, ainsi que la construction du logo.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-23496 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR.jpg 800w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/4DEMOOR-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Quels d\u00e9fis avez-vous d\u00fb relever lors de la fabrication de ce pack ?<\/b><\/p>\n<p>Le plus grand d\u00e9fi a \u00e9t\u00e9 de respecter le syst\u00e8me graphique de l&rsquo;identit\u00e9 originale tout en tenant compte des contraintes de l&rsquo;impression \u00e0 chaud. La narration graphique devait \u00eatre riche et vari\u00e9e et la technique capable de suivre le design dans une ex\u00e9cution impeccable.<\/p>\n<p><b>Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?<\/b><\/p>\n<p>Nous ne sommes encore qu&rsquo;au d\u00e9but des ventes, il est donc pr\u00e9matur\u00e9 de parler des r\u00e9actions des consommateurs. Cependant, d&rsquo;apr\u00e8s les r\u00e9actions du commerce de d\u00e9tail, nous pouvons dire que les gens sont enthousiasm\u00e9s par cette pr\u00e9sentation tr\u00e8s forte et qualitative d&rsquo;un gin artisanal de petite s\u00e9rie.<\/p>\n<p><\/p>\n<p><b>Concepteur :<\/b> Sign Brussels<\/p>\n<p><b>Produit :<\/b> Flemish Gin 23<\/p>\n<p><b>Date de lancement :&nbsp;<\/b>2021<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23498 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/Cedric-Zwaenepoel-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/Cedric-Zwaenepoel-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/Cedric-Zwaenepoel-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/Cedric-Zwaenepoel.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><strong><em>Cedric Zwaenepoel, Product Designer<\/em><\/strong><\/p>\n<p><strong>Connectez avec Cedric :&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6409b46 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"6409b46\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/signbrussels\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span 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class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-310fa7d\" data-id=\"310fa7d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3682f8b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3682f8b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg\" class=\"attachment-full size-full wp-image-23373\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/3DEMOOR-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3af47 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3d3af47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d271c0 elementor-widget elementor-widget-spacer\" data-id=\"0d271c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b6334 elementor-widget elementor-widget-heading\" data-id=\"94b6334\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Derni\u00e8res nouvelles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5725d99 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5725d99\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500901 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png\" class=\"attachment-medium size-medium wp-image-500906\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly\u2026 \u00ab Behind the Pack \u00bb en bref\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500894 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png\" class=\"attachment-medium size-medium wp-image-500893\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" >\n\t\t\t\tLa brasserie Loch Lomond \u00e9tend la gamme West Highland Spirits aux boissons pr\u00eates \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500853 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png\" class=\"attachment-medium size-medium wp-image-500877\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" >\n\t\t\t\tAdam pr\u00e9sente un coffret minimaliste en bois ancr\u00e9 dans l&rsquo;identit\u00e9 locale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png\" class=\"attachment-medium size-medium wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500658 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-300x157.png\" class=\"attachment-medium size-medium wp-image-500659\" alt=\"Copalli Rum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" >\n\t\t\t\tCopalli Rum, pionnier d\u2019un rhum premium \u00e0 impact positif\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500512 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png\" class=\"attachment-medium size-medium wp-image-500513\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" >\n\t\t\t\tVeille march\u00e9 : focus sur les packagings ultra\u2011luxe qui d\u00e9passent le seuil des 5 000 \u20ac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c09cb3 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"5c09cb3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n    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