{"id":269356,"date":"2023-05-10T14:45:19","date_gmt":"2023-05-10T12:45:19","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=269356"},"modified":"2023-05-10T15:04:13","modified_gmt":"2023-05-10T13:04:13","slug":"axe-la-premiere-marque-mondiale-de-parfums-pour-hommes","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2023\/05\/10\/axe-la-premiere-marque-mondiale-de-parfums-pour-hommes\/","title":{"rendered":"Derri\u00e8re la marque : Axe &#8211; la premi\u00e8re marque mondiale de parfums pour hommes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"269356\" class=\"elementor elementor-269356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Derri\u00e8re la marque : Axe &#8211; la premi\u00e8re marque mondiale de parfums pour hommes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2023\/05\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mai 10, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment Axe est devenu un best-seller mondial et le choix ultime de la g\u00e9n\u00e9ration Z en mati\u00e8re de soins masculins.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il y a 30 ans, Axe, \u00e9galement connu sous le nom de Lynx au Royaume-Uni, s&rsquo;est lanc\u00e9 sur le march\u00e9 des produits de soins pour hommes. Apr\u00e8s avoir constat\u00e9 une lacune sur le march\u00e9, r\u00e9agi rapidement aux besoins des consommateurs et innov\u00e9 en permanence, l&rsquo;entreprise a cr\u00e9\u00e9 un nouveau spray r\u00e9volutionnaire combinant un d\u00e9odorant efficace et un parfum de haute qualit\u00e9.<\/p><p>Lisez l&rsquo;\u00e9tude de cas compl\u00e8te pour d\u00e9couvrir :<\/p><ul><li>L&rsquo;histoire de la marque Axe et comment elle est devenue la marque de produits de toilette pour hommes la plus populaire<\/li><li>Les avantages de son d\u00e9odorant fonctionnel<\/li><li>La raison d&rsquo;\u00eatre du d\u00e9odorant<\/li><li>Son expertise en mati\u00e8re de parfums<\/li><li>La science et la technologie qui se cachent derri\u00e8re : le processus de formulation, la recherche scientifique et les nouvelles d\u00e9couvertes<\/li><li>Ses publicit\u00e9s audacieuses et sans complaisance, et la mani\u00e8re dont ses campagnes repoussent les limites\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" 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data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/05\/Axe-\u2013-the-worlds-No.1-mens-fragrance-brand-1200x.png\" class=\"attachment-full size-full wp-image-269363\" alt=\"Axe \u2013 the world\u2019s No.1 men\u2019s fragrance brand\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/05\/Axe-\u2013-the-worlds-No.1-mens-fragrance-brand-1200x.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/05\/Axe-\u2013-the-worlds-No.1-mens-fragrance-brand-1200x-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/05\/Axe-\u2013-the-worlds-No.1-mens-fragrance-brand-1200x-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de www.unilever.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510839 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-beauty category-design-2 category-drinks category-event-news-3 category-event-news-2 category-innovation-2 category-luxury-2 edition-paris-packaging-week-2026\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png\" class=\"attachment-full size-full wp-image-512515\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Paris Packaging Week Innovation Awards 2027 : de nouvelles copr\u00e9sidences pour porter l\u2019audace, l\u2019ouverture et la transmission\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512499 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-business-2 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png\" class=\"attachment-full size-full wp-image-512502\" alt=\"Paris Packaging Week | Lysol warms up the air sanitiser category with two seasonal scents\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" >\n\t\t\t\tLysol lance deux parfums saisonniers pour son assainisseur d\u2019air\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510625 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/05\/exclusif-sundae-body-mists-entre-nostalgie-y2k-et-design-contemporain\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png\" class=\"attachment-full size-full wp-image-510628\" alt=\"Sundae\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Sundae-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/05\/exclusif-sundae-body-mists-entre-nostalgie-y2k-et-design-contemporain\/\" >\n\t\t\t\tExclusif | Sundae body mists : entre nostalgie Y2K et design contemporain\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510607 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-business-2 category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/03\/chanel-fragrance-beauty-sassocie-a-hydro-pour-utiliser-de-laluminium-bas-carbone-dans-ses-packagings-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging-.png\" class=\"attachment-full size-full wp-image-510608\" alt=\"Chanel - Fragrance &amp; Beauty Packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Chanel-Fragrance-Beauty-Packaging--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/03\/chanel-fragrance-beauty-sassocie-a-hydro-pour-utiliser-de-laluminium-bas-carbone-dans-ses-packagings-de-produits-de-beaute\/\" >\n\t\t\t\tChanel Fragrance &amp; Beauty s\u2019associe \u00e0 Hydro pour utiliser de l\u2019aluminium bas carbone dans ses packagings de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506965 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/29\/exclusif-casser-pour-reveler-lhistoire-du-packaging-de-glenrothes-51\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png\" class=\"attachment-full size-full wp-image-509911\" alt=\"Glenrothes Orchid4\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4.png 1800w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-1536x1024.png 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Glenrothes-Orchid4-768x512.png 768w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/29\/exclusif-casser-pour-reveler-lhistoire-du-packaging-de-glenrothes-51\/\" >\n\t\t\t\tExclusif | Casser pour r\u00e9v\u00e9ler : l\u2019histoire du packaging de Glenrothes 51\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-508265 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/24\/le-programme-laccelerator-de-loreal-accueille-bormioli-luigi-bioweg-et-auressens-dans-sa-deuxieme-promotion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/LOREAL-For-the-future.png\" class=\"attachment-full size-full wp-image-508266\" alt=\"L&#039;OREAL - For the future\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/LOREAL-For-the-future.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/LOREAL-For-the-future-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/LOREAL-For-the-future-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/24\/le-programme-laccelerator-de-loreal-accueille-bormioli-luigi-bioweg-et-auressens-dans-sa-deuxieme-promotion\/\" >\n\t\t\t\tLe programme L\u2019AcceleratOR de L\u2019Or\u00e9al accueille Bormioli Luigi, Bioweg et Auressens dans sa deuxi\u00e8me promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-508229 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/23\/the-wolf-man-rejoint-la-gamme-de-bouteilles-collectives-de-19-crimes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-9.png\" class=\"attachment-full size-full wp-image-508231\" alt=\"19 crimes\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-9.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-9-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-9-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/23\/the-wolf-man-rejoint-la-gamme-de-bouteilles-collectives-de-19-crimes\/\" >\n\t\t\t\t\u00ab The Wolf Man \u00bb rejoint la gamme de bouteilles collectives de 19 Crimes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-508205 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/23\/packaging-du-poitin-micil-x-kneecap-petit-mais-redoutable\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-10.png\" class=\"attachment-full size-full wp-image-508207\" alt=\"Micil X Kneecap\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-10.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-10-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Article-visual-10-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/23\/packaging-du-poitin-micil-x-kneecap-petit-mais-redoutable\/\" >\n\t\t\t\tPackaging du Poit\u00edn \u00ab Micil X Kneecap \u00bb, petit mais redoutable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09093d9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"09093d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment Axe est devenu un best-seller mondial et le choix ultime de la g\u00e9n\u00e9ration Z en mati\u00e8re de soins<\/p>\n","protected":false},"author":157,"featured_media":269363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Paris Packaging Week | Derri\u00e8re la marque : Axe - la premi\u00e8re marque mondiale de parfums pour hommes","_seopress_titles_desc":"Comment Axe est devenu un best-seller mondial et le choix ultime de la g\u00e9n\u00e9ration Z en mati\u00e8re de soins 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