{"id":272493,"date":"2023-06-08T09:55:50","date_gmt":"2023-06-08T07:55:50","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=272493"},"modified":"2023-06-16T09:17:44","modified_gmt":"2023-06-16T07:17:44","slug":"interview-precision-sur-les-tendances-des-aerosols-lemballage-ideal-du-futur-limpact-de-la-durabilite-sur-le-npd-et-plus-encore","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2023\/06\/08\/interview-precision-sur-les-tendances-des-aerosols-lemballage-ideal-du-futur-limpact-de-la-durabilite-sur-le-npd-et-plus-encore\/","title":{"rendered":"Interview | PRECISION sur les tendances des a\u00e9rosols, l&#8217;emballage id\u00e9al du futur, l&rsquo;impact de la durabilit\u00e9 sur le NPD et plus encore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"272493\" class=\"elementor elementor-272493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Interview | PRECISION sur les tendances des a\u00e9rosols, l&#8217;emballage id\u00e9al du futur, l&rsquo;impact de la durabilit\u00e9 sur le NPD et plus encore<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf5133 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"baf5133\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:145,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_offset_mobile&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-63931\" class=\"ad-300x1050 adsanity-300x1050  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Half Page Ad Example 1\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/half-page-ad-example-1\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/03\/5d5ab581bc29b327f90e4718ec5e6450-113x300.jpg 113w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2023\/06\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juin 8, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fond\u00e9 en 1949 aux \u00c9tats-Unis, PRECISION a jou\u00e9 un r\u00f4le d\u00e9terminant dans la structuration de l&rsquo;industrie moderne de l&rsquo;a\u00e9rosol et s\u2019est impos\u00e9e comme leader mondial des valves a\u00e9rosols. Aujourd&rsquo;hui, c&rsquo;est le seul groupe de valves et diffuseurs a\u00e9rosols qui a une pr\u00e9sence mondiale avec 17 sites, r\u00e9partis dans 15 pays et sur les six continents.<\/p><p>Alexandre Basson, Group\u00a0<span style=\"color: var( --e-global-color-text );\"><span lang=\"EN-US\">Marketing, Strategy &amp; Business Development Director r\u00e9pond \u00e0 nos questions.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e66f64f elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e66f64f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Dans quelle mesure votre participation \u00e0 la Paris Packaging Week contribue \u00e0 d\u00e9velopper votre activit\u00e9 ?<\/b><\/p><p>Elle y joue un r\u00f4le important. Cet \u00e9v\u00e9nement s&rsquo;est en effet impos\u00e9 comme le rendez-vous incontournable de l&rsquo;industrie a\u00e9rosol en Europe, offrant une plateforme id\u00e9ale pour pr\u00e9senter nos innovations et \u00e9changer avec d&rsquo;autres acteurs majeurs du secteur.<\/p><p>Ainsi, ADF Paris est pour PRECISION l&rsquo;occasion de d\u00e9voiler au monde nos derni\u00e8res avanc\u00e9es technologiques et produits innovants. Par exemple, en 2022, nous avons pr\u00e9sent\u00e9 notre Technologie STORM, une innovation majeure dans notre secteur. Plus r\u00e9cemment, en 2023, nous avons lanc\u00e9 nos diffuseurs disruptifs SMART 35 et STYLISH 52, d\u00e9montrant une fois de plus notre capacit\u00e9 \u00e0 anticiper et \u00e0 remodeler l&rsquo;industrie a\u00e9rosol.<\/p><p>En outre, notre pr\u00e9sence \u00e0 ADF Paris nous permet de rester au fait des tendances du secteur, d&rsquo;interagir directement avec nos clients existants et potentiels, et de renforcer notre r\u00e9putation en tant que leader de l&rsquo;industrie. Cela contribue non seulement \u00e0 la croissance de notre activit\u00e9, mais aussi \u00e0 l&rsquo;am\u00e9lioration continue de nos produits et services, en r\u00e9ponse aux attentes et aux besoins changeants de notre client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db3688 elementor-widget elementor-widget-image\" data-id=\"7db3688\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website.png\" class=\"attachment-large size-large wp-image-272623\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a936006 elementor-widget elementor-widget-text-editor\" data-id=\"a936006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qu\u2019attendez-vous le plus de l\u2019\u00e9v\u00e9nement en janvier 2024 ?<\/b><\/p><p>Nous attendons avec impatience de pr\u00e9senter notre prochaine innovation, qui promet d&rsquo;\u00eatre une nouvelle fois disruptive pour l\u2019industrie de l\u2019a\u00e9rosol. C&rsquo;est un moment crucial pour nous car il permet de mettre en avant notre capacit\u00e9 d\u2019innovation et de capter l&rsquo;attention de l&rsquo;industrie et d\u2019avoir imm\u00e9diatement le retour de nos partenaires et clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-213c144 elementor-widget elementor-widget-text-editor\" data-id=\"213c144\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quelles tendances vont, selon vous, \u00eatre mis en valeur dans l&rsquo;industrie de a\u00e9rosols dans les 12 prochains mois ?<\/b><\/p><p>Les tendances de l&rsquo;industrie des a\u00e9rosols vont refl\u00e9ter les enjeux communs \u00e0 l\u2019ensemble des industries, particuli\u00e8rement en Europe, dans un environnement complexe marqu\u00e9 par la lutte contre le changement climatique, le retour de l\u2019inflation et, avec en plus, une crise \u00e9nerg\u00e9tique li\u00e9e au conflit en Ukraine. Les gouvernements et la Commission Europ\u00e9enne cherchent depuis longtemps \u00e0 minimiser l&rsquo;impact environnemental des emballages, y compris des a\u00e9rosols. Cette tendance de fond s&rsquo;est souvent traduite par une \u00ab\u00a0premiumisation\u00a0\u00bb des produits. Plus \u00ab vert \u00bb a longtemps signifi\u00e9 plus cher. Cependant, dans le contexte \u00e9conomique actuel, il est tr\u00e8s peu probable que les consommateurs continuent d\u2019accepter de payer davantage pour ces produits plus \u00e9cologiques.<\/p><p>Ainsi, comme \u00e0 de nombreuses reprises dans notre industrie, PRECISION a su se positionner en leader en proposant le premier, \u00e0 ADF 2023, des produits \u00e0 la fois significativement plus \u00e9cologiques et plus \u00e9conomiques, sans perte de performance. Nous sommes convaincus que cette combinaison innovante d&rsquo;\u00e9cologie et d&rsquo;\u00e9conomie d\u00e9finira la tendance pour les prochains mois, mais probablement aussi pour les prochaines ann\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f7d25 elementor-widget elementor-widget-image\" data-id=\"39f7d25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-2.png\" class=\"attachment-large size-large wp-image-272619\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b35b9 elementor-widget elementor-widget-text-editor\" data-id=\"29b35b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le profil de vos clients est en constante \u00e9volution. Comment pensez-vous que le profil du client va \u00e9voluer dans le temps ? Et quelle est l&rsquo;importance d&rsquo;\u00e9valuer votre client actuel ?<\/b><\/p><p>Il est ind\u00e9niable que les consommateurs deviennent de plus en plus conscients de l&rsquo;importance d\u2019acheter des produits respectueux de l&rsquo;environnement. Cependant, il est \u00e9galement crucial pour eux de g\u00e9rer efficacement leur budget familial. En particulier en Europe, la pression financi\u00e8re sur les classes moyennes est une r\u00e9alit\u00e9 persistante et une tendance qui semble se consolider avec le temps.<\/p><p>Par cons\u00e9quent, les produits \u00e9cologiques, jusque-l\u00e0 plut\u00f4t haut de gamme, respectueux de l&rsquo;environnement mais co\u00fbteux, doivent c\u00e9der la place \u00e0 des alternatives \u00e0 la fois \u00e9cologiques et \u00e9conomiques, qui sont alors destin\u00e9es \u00e0 un public beaucoup plus large.<\/p><p>Dans ce contexte, nous croyons que notre approche visant \u00e0 d\u00e9velopper des diffuseurs ultra-l\u00e9gers, mono-pi\u00e8ce, mono-r\u00e9sine, esth\u00e9tiques et \u00e9conomiques, tout en offrant une qualit\u00e9 de pulv\u00e9risation sup\u00e9rieure gr\u00e2ce \u00e0 notre technologie disruptive STORM, r\u00e9pondra aux attentes de ces nouveaux consommateurs \u00e9clair\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e21d3 elementor-widget elementor-widget-text-editor\" data-id=\"06e21d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quels sont, selon vous, les principaux d\u00e9fis de votre secteur ?<\/b><\/p><p>Sans vouloir \u00eatre redondant, les principaux d\u00e9fis auxquels notre secteur est confront\u00e9 r\u00e9sident dans l&rsquo;adaptation aux nouvelles r\u00e9glementations et exigences environnementales (comme la qualit\u00e9 de l&rsquo;air, l&rsquo;\u00e9conomie circulaire, etc.) tout en r\u00e9pondant \u00e0 la demande des industriels, des distributeurs et des consommateurs pour des produits \u00e0 la fois \u00e9conomiques et performants.<\/p><p>L\u2019adaptation \u00e0 cette nouvelle complexit\u00e9 est le nouveau d\u00e9fi de l&rsquo;industrie de l&rsquo;a\u00e9rosol pour les ann\u00e9es \u00e0 venir, et PRECISION s\u2019est d\u00e9j\u00e0 positionn\u00e9 en leader sur cette probl\u00e9matique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bec7cd elementor-widget elementor-widget-image\" data-id=\"5bec7cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-1.png\" class=\"attachment-large size-large wp-image-272621\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-1-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c80bcf6 elementor-widget elementor-widget-text-editor\" data-id=\"c80bcf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qu&rsquo;attendez-vous le plus de cette ann\u00e9e ?<\/b><\/p><p>Sans entrer dans des consid\u00e9rations politiques ou soci\u00e9tales, je crois que nous partageons tous l&rsquo;espoir d&rsquo;un retour rapide de la paix en Europe.<\/p><p>Parall\u00e8lement, sur un plan plus professionnel, nous restons concentr\u00e9s sur l\u2019innovation et le d\u00e9veloppement de l&rsquo;industrie de l\u2019a\u00e9rosol. Nous avons h\u00e2te de pr\u00e9senter nos nouveaux produits et technologies au march\u00e9 et de voir comment ils seront accueillis.<\/p><p>Enfin, en tant qu&rsquo;acteurs cl\u00e9s de notre industrie, dans une entreprise internationale et leader mondial, nous sommes d\u00e9termin\u00e9s \u00e0 continuer de nous d\u00e9velopper et \u00e0 renforcer nos relations avec nos partenaires et clients \u00e0 travers le monde. Notre aspiration est de voir une reprise \u00e9conomique stable, accompagn\u00e9e de progr\u00e8s significatifs dans la lutte contre le r\u00e9chauffement climatique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5fd35 elementor-widget elementor-widget-text-editor\" data-id=\"4c5fd35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Selon vous, quel est l&#8217;emballage du futur \u00ab\u00a0id\u00e9al\u00a0\u00bb ?\u00a0<\/b><\/p><p>Il serait tout d\u2019abord parfaitement s\u00e9curisant pour le consommateur, il n\u00e9cessiterait un minimum de ressources pour sa fabrication, serait facilement recyclable et pourrait \u00eatre r\u00e9alis\u00e9 \u00e0 partir de mat\u00e9riaux recycl\u00e9s. Il serait \u00e9galement esth\u00e9tique et fonctionnel, tout en \u00e9tant tout particuli\u00e8rement \u00e9conomique. Chez PRECISION, nous avons conceptualis\u00e9 et d\u00e9velopp\u00e9 cette approche pour un diffuseur a\u00e9rosol id\u00e9al, r\u00e9pondant exactement \u00e0 cette d\u00e9finition. Nous venons de l\u2019ajouter \u00e0 notre catalogue, il s\u2019appelle SMART, ou STYLISH.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b40bbc elementor-widget elementor-widget-text-editor\" data-id=\"4b40bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Quel a \u00e9t\u00e9 l&rsquo;impact de la durabilit\u00e9 sur les NPD et le design des emballages ?<\/b><\/p><p>Au sein de PRECISION nous consid\u00e9rons &#8211; dans le cadre du nouveau paradigme qui se met en place dans le monde \u2013 que le d\u00e9veloppement de nouveaux produits est une marche dynamique qui doit \u00eatre soutenue par deux jambes fortes: l&rsquo;impact environnemental r\u00e9duit et la maitrise des co\u00fbts. Ces deux \u00e9l\u00e9ments sont ins\u00e9parables, tout comme les deux jambes sont n\u00e9cessaires pour une marche stable et s\u00fbre. Bien entendu il y a d\u2019autres crit\u00e8res, comme par exemple les fonctionnalit\u00e9s ou l\u2019esth\u00e9tique, mais c\u2019est bien la capacit\u00e9 de notre \u00e9quipe NPD \u00e0 maintenir cet \u00e9quilibre d\u00e9licat entre impact environnemental et co\u00fbts &#8211; \u00e0 la mani\u00e8re d&rsquo;un marcheur expert \u2013 qui est aujourd\u2019hui d\u00e9terminante pour pouvoir proposer \u00e0 nos clients des solutions disruptives, adapt\u00e9es au march\u00e9 qui se dessine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div 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<div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.precisionglobal.com\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">En savoir plus sur Precision Global<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-4.png\" class=\"attachment-full size-full wp-image-272820\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Article-website-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png\" class=\"attachment-full size-full wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500658 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png\" class=\"attachment-full size-full wp-image-500659\" alt=\"Copalli Rum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Copalli-Rum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/19\/copalli-rum-pionnier-dun-rhum-premium-a-impact-positif\/\" >\n\t\t\t\tCopalli Rum, pionnier d\u2019un rhum premium \u00e0 impact positif\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500512 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500513\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" >\n\t\t\t\tVeille march\u00e9 : focus sur les packagings ultra\u2011luxe qui d\u00e9passent le seuil des 5 000 \u20ac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500350 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png\" class=\"attachment-full size-full wp-image-500396\" alt=\"Innovation Awards spotlight | EZ ROTATE AIRLESS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" >\n\t\t\t\tInnovation Awards spotlight | EZ ROTATE AIRLESS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500238 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"903\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png\" class=\"attachment-full size-full wp-image-500277\" alt=\"Paris Packaging Week | Unilever scores big with FIFA World Cup 2026 personal care launches\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png 1742w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-300x156.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-768x398.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-1536x796.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" >\n\t\t\t\tUnilever mise sur les a\u00e9rosols pour la Coupe du Monde FIFA 2026 avec ses marques de soins personnels\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500189 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-business-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/huda-beauty-revient-au-parfum-avec-une-collection-inspiree-de-ses-best-sellers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png\" class=\"attachment-full size-full wp-image-500192\" alt=\"Huda Beauty EasyBake perfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png 1200w, 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href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png\" class=\"attachment-full size-full wp-image-500147\" alt=\"Berlin Packaging Tottle Lab\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" >\n\t\t\t\tQuand l\u2019emballage cosm\u00e9tique change de visage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500106 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500107\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" >\n\t\t\t\tAwantys transforme des pierres semi\u2011pr\u00e9cieuses en composants pour emballages de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09093d9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"09093d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fond\u00e9 en 1949 aux \u00c9tats-Unis, PRECISION a jou\u00e9 un r\u00f4le d\u00e9terminant dans la structuration de l&rsquo;industrie moderne de l&rsquo;a\u00e9rosol<\/p>\n","protected":false},"author":987,"featured_media":272820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Interview | PRECISION sur les tendances des a\u00e9rosols, l&#039;emballage id\u00e9al du futur, l&#039;impact de la durabilit\u00e9 sur le NPD et plus encore","_seopress_titles_desc":"Fond\u00e9 en 1949 aux \u00c9tats-Unis, PRECISION a jou\u00e9 un r\u00f4le d\u00e9terminant dans la structuration de l&#039;industrie moderne de l&#039;A\u00e9rosol et s\u2019est impos\u00e9e comme leader mondial des valves a\u00e9rosols.","_seopress_robots_index":"","footnotes":""},"categories":[471,395,394,138,125],"tags":[],"edition":[],"class_list":["post-272493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerosols-dispensing-en","category-design-en","category-innovation-en","category-luxury-en","category-sustainability-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/272493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=272493"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/272493\/revisions"}],"predecessor-version":[{"id":273578,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/272493\/revisions\/273578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/272820"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=272493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=272493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=272493"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=272493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}