{"id":322907,"date":"2023-11-21T12:54:37","date_gmt":"2023-11-21T11:54:37","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=322907"},"modified":"2023-12-01T18:51:35","modified_gmt":"2023-12-01T17:51:35","slug":"communique-de-presse-les-consommateurs-modernes-exigent-une-durabilite-a-la-peau-dure","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2023\/11\/21\/communique-de-presse-les-consommateurs-modernes-exigent-une-durabilite-a-la-peau-dure\/","title":{"rendered":"Communiqu\u00e9 de presse | Les consommateurs modernes exigent une durabilit\u00e9 \u00e0 la peau dure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"322907\" class=\"elementor elementor-322907\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communiqu\u00e9 de presse | Les consommateurs modernes exigent une durabilit\u00e9 \u00e0 la peau dure<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2023\/11\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembre 21, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les notions de durabilit\u00e9 et de style ne sont pas incompatibles, mais doivent \u00eatre sinc\u00e8res.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08fac7 elementor-widget elementor-widget-text-editor\" data-id=\"d08fac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am\u00e9liorer la durabilit\u00e9 des emballages est depuis longtemps un d\u00e9fi majeur pour les \u00e9quipes internes des marques de beaut\u00e9. Mais alors que les consommateurs de la g\u00e9n\u00e9ration Z et d\u00e9sormais de la g\u00e9n\u00e9ration Alpha deviennent des forces dominantes sur le march\u00e9 de la consommation, la pression pour trouver de nouvelles solutions d&#8217;emballage alliant style et impact environnemental minimal est d\u00e9sormais tout aussi vive du c\u00f4t\u00e9 des clients que des l\u00e9gislateurs.<\/p><p><b>Durabilit\u00e9 \u00e0 l\u2019\u00e8re du num\u00e9rique <br \/><\/b><br \/>Les consommateurs d\u2019aujourd\u2019hui, en particulier ceux de la g\u00e9n\u00e9ration Z , tiennent compte de l\u2019impact de leurs achats sur l\u2019environnement. Cette r\u00e9flexion inclut notamment la mani\u00e8re dont les produits sont emball\u00e9s. Pour les consommateurs de demain (la g\u00e9n\u00e9ration Alpha) cette tendance sera encore plus marqu\u00e9e .<\/p><p>L\u2019industrie de la beaut\u00e9 innove pour r\u00e9pondre \u00e0 cette demande croissante. Selon une \u00e9tude de Forbes , neuf consommateurs sur dix indiquent que la durabilit\u00e9 et autres crit\u00e8res environnementaux, sociaux et de gouvernance (ESG) sont des facteurs d\u00e9terminants lorsqu\u2019ils ach\u00e8tent des produits de beaut\u00e9. 15% des personnes qui ach\u00e8tent ce type de produits accordent plus d\u2019importance \u00e0 leur durabilit\u00e9 qu\u2019\u00e0 leur prix et \u00e0 leurs performances. Cela t\u00e9moigne d\u2019un changement de mentalit\u00e9 significatif chez les consommateurs modernes.<\/p><p>Une autre caract\u00e9ristique typique vient compl\u00e9ter ce tableau : les consommateurs de la g\u00e9n\u00e9ration Z, les premiers \u00ab enfants du num\u00e9rique \u00bb, ont grandi \u00e0 l\u2019\u00e9poque de l\u2019adoption g\u00e9n\u00e9ralis\u00e9e d\u2019Internet et sont donc, dans l\u2019ensemble, plus \u00e0 l\u2019aise en ligne que toutes les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Cela signifie que pour eux, faire des achats \u00e9clair\u00e9s en ligne est une seconde nature, un point sur lequel les fabricants de packaging et les marques peuvent capitaliser en privil\u00e9giant la sinc\u00e9rit\u00e9.<\/p><p><b>Des revendications \u00e9cologiques \u00e9prouv\u00e9es<br \/><\/b><br \/>Le \u00ab greenwashing \u00bb (\u00ab \u00e9coblanchiment \u00bb en fran\u00e7ais \u2013 la pratique qui consiste \u00e0 faire des d\u00e9clarations trompeuses concernant l\u2019empreinte \u00e9cologique d\u2019un produit) est un probl\u00e8me qui provoque aujourd\u2019hui le scepticisme de tous les consommateurs, en particulier au sein de la g\u00e9n\u00e9ration Z. Un rapport publi\u00e9 par McKinsey a r\u00e9v\u00e9l\u00e9 que 88 % des consommateurs de la Gen Z ne font pas confiance aux revendications des marques lorsqu\u2019il s\u2019agit des crit\u00e8res ESG . En d\u2019autres termes, le greenwashing a des cheveux blancs \u00e0 se faire face aux consommateurs modernes de produits cosm\u00e9tiques.<\/p><p>Le probl\u00e8me est si r\u00e9pandu qu\u2019il attire l\u2019attention des l\u00e9gislateurs. L\u2019UE et le Royaume-Uni ont r\u00e9cemment adopt\u00e9 de nouvelles r\u00e8glementations concernant ces revendications \u00e9cologiques. Il en ressort que les consommateurs d\u2019aujourd\u2019hui se tournent de plus en plus vers des personnes en lesquelles ils peuvent avoir confiance (souvent des influenceurs). Cela leur permet d\u2019obtenir des informations avant de faire des achats potentiels. En fait, 43 % des consommateurs de la g\u00e9n\u00e9ration Z recherchent d\u2019abord de nouveaux produits dans les vid\u00e9os virales de l\u2019application TikTok . Et ces consommateurs modernes, habitu\u00e9s \u00e0 rechercher les produits qu\u2019ils souhaitent acheter en ligne, sont plus capables que jamais de d\u00e9celer les all\u00e9gations mensong\u00e8res.<\/p><p>Ce type de cynisme peut se r\u00e9v\u00e9ler probl\u00e9matique pour n\u2019importe quelle marque de cosm\u00e9tiques. Ces produits vendent un sentiment positif \u00e0 leurs consommateurs, comme le bien-\u00eatre et la confiance en soi. Si les consommateurs remettent en question la durabilit\u00e9 d\u2019un produit, ils remettront \u00e9galement en question toutes les autres revendications qui y sont associ\u00e9es.<\/p><p>De ce fait, bien que la durabilit\u00e9 permette aux marques de cosm\u00e9tiques de se diff\u00e9rencier efficacement de la concurrence, toute revendication \u00e9cologique doit r\u00e9sister \u00e0 un examen minutieux. La cha\u00eene d\u2019approvisionnement des ingr\u00e9dients commercialis\u00e9s en revendiquant une origine \u00e9quitable doit \u00eatre transparente afin que les consommateurs puissent facilement la retracer jusqu\u2019au point d\u2019origine. Et le packaging doit \u00e9galement r\u00e9pondre aux pr\u00e9f\u00e9rences des consommateurs, c\u2019est-\u00e0-dire \u00eatre fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux biod\u00e9gradables, compostables ou recyclables, et de solutions alternatives naturelles au plastique, \u00e0 base de papier, dans la mesure du possible.<\/p><p><b>Style durable<br \/><\/b><br \/>La technologie n\u00e9cessaire pour satisfaire cet app\u00e9tit de changement existe, et sans avoir \u00e0 compromettre l\u2019esth\u00e9tique traditionnelle des packagings cosm\u00e9tiques, dont l\u2019impact est \u00e9lev\u00e9. Gr\u00e2ce aux progr\u00e8s des technologies associ\u00e9es aux mat\u00e9riaux, de nouvelles encres et vernis plus durables sont d\u00e9sormais disponibles et permettent de cr\u00e9er des graphiques \u00e0 fort impact. Il est possible de les optimiser gr\u00e2ce \u00e0 des fonctionnalit\u00e9s haut de gamme comme la m\u00e9tallisation, un proc\u00e9d\u00e9 id\u00e9al pour les marques Masstige qui souhaitent orner leurs packagings de d\u00e9tails somptueux. Le carton recycl\u00e9 peut d\u00e9sormais \u00eatre fabriqu\u00e9 de mani\u00e8re \u00e0 lui conf\u00e9rer une blancheur et une texture lisse, rivalisant avec le carton vierge et propices \u00e0 une impression de haute qualit\u00e9. Les combinaisons fascinantes possibles de techniques de design et de finition ne sont limit\u00e9es que par l\u2019imagination.<\/p><p>Durable ne veut pas n\u00e9cessairement dire ennuyeux ou r\u00e9p\u00e9titif. Les packagings recyclables, par exemple, peuvent \u00eatre tout aussi brillants et d\u00e9rangeants que n\u2019importe quel autre format, et offrent autant de possibilit\u00e9s aux marques bon march\u00e9 qu\u2019aux marques de luxe traditionnelles. Les designs, formes et configurations uniques pr\u00e9sent\u00e9s lors de la Paris Packaging Week en janvier prochain devraient inspirer les marques qui n\u2019ont pas encore adopt\u00e9 une approche plus durable pour leur portefeuille Packaging.<\/p><p>Les marques ont des progr\u00e8s importants \u00e0 faire pour pr\u00e9server la fid\u00e9lit\u00e9 des consommateurs, sur laquelle repose la stabilit\u00e9 du march\u00e9, alors que ces consommateurs modernes \u00e9voluent et valorisent de plus en plus la durabilit\u00e9. PCD Paris montre comment le march\u00e9 \u00e9volue tous les ans et offre de nouvelles id\u00e9es qui portent leurs fruits tout au long de l\u2019ann\u00e9e.<\/p><p>L&rsquo;\u00e9v\u00e9nement a toujours \u00e9t\u00e9 le lieu id\u00e9al pour d\u00e9couvrir les derni\u00e8res options en mati\u00e8re d&#8217;emballage, tant en termes d&rsquo;impact visuel que d&rsquo;am\u00e9lioration des performances en mati\u00e8re de durabilit\u00e9. Alors que la crise climatique continue de s\u2019intensifier et que le pouvoir d\u2019achat de la g\u00e9n\u00e9ration Z atteint de nouveaux sommets, il n\u2019a donc jamais \u00e9t\u00e9 aussi important pour le secteur de la beaut\u00e9 de s\u2019inspirer de la prochaine g\u00e9n\u00e9ration de packagings durables et haut de gamme.<\/p><p>Les visiteurs peuvent, d\u00e8s maintenant, s\u2019inscrire pour assister \u00e0 PCD, le salon d\u00e9di\u00e9 au packaging des produits de beaut\u00e9 \u00e0 la Paris Packaging Week, qui aura lieu les 17 et 18 janvier \u00e0 Paris Expo Porte de Versailles.<\/p><p>\u00a0<\/p><p><b>\u00c0 propos du groupe Easyfairs <br \/><\/b><br \/>Easyfairs organise et anime des \u00e9v\u00e9nements visant \u00e0 rassembler les communaut\u00e9s afin de se projeter vers l\u2019avenir.<\/p><p>Nous animons actuellement 200 \u00e9v\u00e9nements physiques dans 14 pays (Alg\u00e9rie, Belgique, Danemark, Finlande, France, Allemagne, Italie, Pays-Bas, Norv\u00e8ge, Portugal, Espagne, Su\u00e8de, Suisse et Royaume-Uni) et g\u00e9rons huit sites \u00e9v\u00e9nementiels en Belgique, aux Pays-Bas et en Su\u00e8de (Anvers, Gand, Malines-Bruxelles Nord, Namur, Gorinchem, Hardenberg, Malm\u00f6 et Stockholm).<\/p><p>Chez Easyfairs, nous nous effor\u00e7ons de faciliter la vie de nos clients, d\u2019optimiser le retour sur investissement et de faire gagner du temps aux communaut\u00e9s professionnelles gr\u00e2ce \u00e0 nos formules tout-en-un, \u00e0 nos technologies avanc\u00e9es et \u00e0 notre approche centr\u00e9e sur le client. Nos fonctionnalit\u00e9s et initiatives num\u00e9riques offrent \u00e0 ces communaut\u00e9s l\u2019opportunit\u00e9 de r\u00e9seauter efficacement et de faire des affaires tout au long de l\u2019ann\u00e9e.<\/p><p>Le groupe Easyfairs emploie 800 collaborateurs talentueux et d\u00e9vou\u00e9s, d\u00e9ploie les meilleurs outils marketing et technologiques du march\u00e9 et d\u00e9veloppe des marques fortement attrayantes pour les communaut\u00e9s concern\u00e9es.<\/p><p>Easyfairs a \u00e9t\u00e9 nomm\u00e9e \u00ab Soci\u00e9t\u00e9 la mieux g\u00e9r\u00e9e \u00bb par Deloitte en 2023, pour la cinqui\u00e8me ann\u00e9e cons\u00e9cutive. <br \/>L\u2019entreprise occupe la 11e place du classement annuel STAX r\u00e9pertoriant les meilleurs organisateurs de salons dans le monde.<\/p><p>Projetez-vous vers l\u2019avenir avec Easyfairs et obtenez plus d\u2019informations sur <a href=\"http:\/\/www.easyfairs.com.\">www.easyfairs.com.<\/a><\/p><p><strong>Pour de plus amples informations, veuillez 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/08\/JOB3463W-799-1.jpg\" class=\"attachment-full size-full wp-image-288510\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/08\/JOB3463W-799-1.jpg 1500w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/08\/JOB3463W-799-1-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/08\/JOB3463W-799-1-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de www.canmaker.com<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnez-vous \u00e0 la newsletter du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"322907\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499932 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" >\n\t\t\t\tDe l&rsquo;artisanat au patrimoine : comment les spiritueux s&rsquo;inspirent des nouvelles tendances en mati\u00e8re de design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499919 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png\" class=\"attachment-full size-full wp-image-499929\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" >\n\t\t\t\tUn sac embl\u00e9matique de Dior devient l\u2019inspiration d\u2019un nouveau parfum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499921 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/saint-james-celebre-son-260e-anniversaire-avec-elegance-un-rhum-en-edition-limitee\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499923\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/saint-james-celebre-son-260e-anniversaire-avec-elegance-un-rhum-en-edition-limitee\/\" >\n\t\t\t\tSaint James c\u00e9l\u00e8bre son 260e anniversaire avec \u00ab El\u00e9gance \u00bb, un rhum en \u00e9dition limit\u00e9e\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499887 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/kiss-colors-care-devoile-une-nouvelle-gamme-aerosol-pour-cheveux-textures\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png\" class=\"attachment-full size-full wp-image-499891\" alt=\"Paris Packaging Week | KISS Colors &amp; Care unveils new aerosol range for textured hair\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/kiss-colors-care-devoile-une-nouvelle-gamme-aerosol-pour-cheveux-textures\/\" >\n\t\t\t\tKISS Colors &amp; Care d\u00e9voile une nouvelle gamme a\u00e9rosol pour cheveux textur\u00e9s\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499857 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png\" class=\"attachment-full size-full wp-image-499860\" alt=\"Innovation Awards spotlight | ALUWOOD\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" >\n\t\t\t\tInnovation Awards spotlight | ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499836 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-2 category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png\" class=\"attachment-full size-full wp-image-499839\" alt=\"MACALLAN\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" >\n\t\t\t\tInnovation Awards spotlight | The lantern of time\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499796 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499761 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499805\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" >\n\t\t\t\tOld Spice lance une collection inspir\u00e9e du film Super Mario Galaxy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Inscrivez-vous \u00e0 notre newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les notions de durabilit\u00e9 et de style ne sont pas incompatibles, mais doivent \u00eatre sinc\u00e8res. Am\u00e9liorer la durabilit\u00e9 des<\/p>\n","protected":false},"author":85,"featured_media":288510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Communiqu\u00e9 de presse | Les consommateurs modernes exigent une durabilit\u00e9 \u00e0 la peau dure","_seopress_titles_desc":"Les notions de durabilit\u00e9 et de style ne sont pas incompatibles, mais doivent \u00eatre sinc\u00e8res.","_seopress_robots_index":"","footnotes":""},"categories":[101,117,772,114,116],"tags":[],"edition":[],"class_list":["post-322907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-event-news-2","category-event-news-3","category-luxury-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/322907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=322907"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/322907\/revisions"}],"predecessor-version":[{"id":328498,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/322907\/revisions\/328498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/288510"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=322907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=322907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=322907"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=322907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}