{"id":327688,"date":"2023-12-01T08:29:12","date_gmt":"2023-12-01T07:29:12","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=327688"},"modified":"2023-12-01T18:44:57","modified_gmt":"2023-12-01T17:44:57","slug":"le-packaging-doit-sadapter-anna-jayne-withey-tangle-teezer","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2023\/12\/01\/le-packaging-doit-sadapter-anna-jayne-withey-tangle-teezer\/","title":{"rendered":"\u00ab\u00a0Le packaging doit s\u2019adapter\u00a0\u00bb, Anna Jayne Withey, Tangle Teezer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"327688\" class=\"elementor elementor-327688\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00ab\u00a0Le packaging doit s\u2019adapter\u00a0\u00bb, Anna Jayne Withey, Tangle Teezer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2023\/12\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>d\u00e9cembre 1, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anna Jayne Withey est Creative Designer chez Tangle Teezer \u00e0 Londres, entreprise qu\u2019elle a rejoint en tant que stagiaire, avant de gravir les \u00e9chelons. Son r\u00f4le consiste \u00e0 g\u00e9rer le processus complet de conception des emballages : de la phase de concept \u00e0 la cr\u00e9ation CAO, en passant par le graphisme et la collaboration avec les fabricants. Sp\u00e9cialiste de la couleur, elle se d\u00e9crit comme tr\u00e8s audacieuse lorsqu\u2019il s\u2019agit de choisir des combinaisons et des palettes. Sa personnalit\u00e9 influence \u00e9norm\u00e9ment son style de design, qui est extr\u00eamement color\u00e9 et vif, et correspond parfaitement aux besoins de Tangle Teezer. Anna \u2013 surnomm\u00e9e AJ au travail \u2013 est l\u2019une des onze laur\u00e9at\u00b7e\u00b7s du programme \u00ab Future Leaders \u00bb de la Paris Packaging Week.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de54062 elementor-widget elementor-widget-image\" data-id=\"de54062\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney-1024x1024.jpg\" class=\"attachment-large size-large wp-image-299166\" alt=\"Anna Jayne Witney\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney-768x768.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/10\/Anna-Jayne-Witney.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Qu\u2019est-ce qui vous a pouss\u00e9 \u00e0 choisir le domaine du packaging comme carri\u00e8re, et qu\u2019est-ce qui vous passionne dans ce secteur ?<\/b><\/p><p><b>Anna Jayne Withey &#8211; <\/b>Je suis tomb\u00e9e dans le monde du packaging par accident, mais j\u2019en suis tellement heureuse ! J\u2019\u00e9tais photographe d\u2019\u00e9v\u00e9nements en freelance, mais l\u2019\u00e9pid\u00e9mie de COVID est arriv\u00e9e et a compl\u00e8tement boulevers\u00e9 ma carri\u00e8re.<\/p><p>Je n\u2019avais plus aucun \u00e9v\u00e9nement \u00e0 photographier. J\u2019ai donc trouv\u00e9 une formation intensive de trois mois en conception graphique, qui avait pour objectif de pr\u00e9parer les \u00e9tudiants \u00e0 l\u2019industrie. Puis j\u2019ai d\u00e9croch\u00e9 mon stage chez Tangle Teezer, une \u00e9volution naturelle pour moi. C\u2019est une merveilleuse entreprise qui travaille sur un march\u00e9 de niche et g\u00e8re une multitude de besoins en mati\u00e8re de design, de la d\u00e9finition d\u2019une image de marque mondiale, aux demandes sur mesure de clients haut de gamme. En particulier, j\u2019adore concevoir des packagings sur mesure pour Sephora, toute l\u2019ann\u00e9e, mais \u00e9galement des cr\u00e9ations th\u00e9matiques pour No\u00ebl.<\/p><p>De fa\u00e7on plus g\u00e9n\u00e9rale, j\u2019adore l\u2019id\u00e9e de combiner psychologie et strat\u00e9gie de design. J\u2019obtiens une grande satisfaction lorsqu\u2019il s\u2019agit de faire \u00e9voluer la couleur, la typographie et la structure afin d\u2019influencer le comportement des consommateurs, de comprendre les besoins collectifs plus larges et de les traduire en maquettes d\u2019emballages.<\/p><p><b>Quels sont les d\u00e9fis que vous souhaitez relever en mati\u00e8re de packaging ?<\/b><\/p><p><b>Anna Jayne Withey &#8211; <\/b>La durabilit\u00e9 est essentielle. La difficult\u00e9 est de cr\u00e9er un packaging durable, mais attrayant et de premi\u00e8re qualit\u00e9. C\u2019est un d\u00e9fi extr\u00eamement important. Les consommateurs voudront toujours acheter des produits, ce qui signifie qu\u2019il nous faudra toujours les emballer. Le packaging n\u2019est pas pr\u00eat de dispara\u00eetre, mais il doit s\u2019adapter aux tendances et aux \u00e9volutions sociales.<\/p><p>J\u2019ai travaill\u00e9 sur un projet sur mesure r\u00e9cemment, pour No\u00ebl, et le brief soulignait que le packaging devait \u00eatre sp\u00e9cial et se d\u00e9marquer de la concurrence. Plus pr\u00e9cis\u00e9ment, ils voulaient de l\u2019estampage, des brillants, etc. Du point de vue de la fabrication, c\u2019\u00e9tait compliqu\u00e9 parce que les paillettes en particulier ne sont pas recyclables et peuvent finir dans l\u2019oc\u00e9an sous forme de microplastiques si elles ne sont pas jet\u00e9es de mani\u00e8re appropri\u00e9e. J\u2019avais besoin de r\u00e9pondre \u00e0 leurs attentes tout en respectant nos objectifs de d\u00e9veloppement durable. J\u2019ai trouv\u00e9 la solution en travaillant avec un fournisseur qui utilise un type sp\u00e9cifique de papier d\u2019estampage enti\u00e8rement recyclable.<\/p><p>Dans le domaine de la beaut\u00e9, tout doit \u00eatre beau. Vous achetez un ensemble : le produit et l\u2019emballage. Ils doivent offrir cette exp\u00e9rience, tout en tenant compte de notre impact sur la plan\u00e8te.<\/p><p><b>Qu\u2019est-ce qu\u2019il y a d\u2019unique dans votre approche de l\u2019emballage ? Quel r\u00f4le essentiel joue-t-il dans votre entreprise\/secteur ?<\/b><\/p><p><b>Anna Jayne Withey &#8211;<\/b> J\u2019ai un dipl\u00f4me en psychologie, ce qui me distingue de la plupart des designers qui ont un dipl\u00f4me en conception. Mes \u00e9tudes \u00e9taient ax\u00e9es sur le comportement des consommateurs, donc mon approche est de leur donner ce qu\u2019ils veulent, et aussi ce qu\u2019ils n\u2019ont pas conscience de vouloir ! Cela veut dire que je fais beaucoup de pr\u00e9visions de tendances. J\u2019\u00e9tudie \u00e0 la fois les \u00e9v\u00e9nements culturels au sens large ainsi que les influences sociales sur le plan esth\u00e9tique. Les enjeux plan\u00e9taires tels que le COVID et la crise \u00e9conomique sont \u00e9troitement li\u00e9s au comportement des consommateurs. Pendant le COVID, de nombreux consommateurs d\u00e9pensaient plus facilement, mais ils sont maintenant plus prudents en raison du co\u00fbt de la vie. Alors, comment les encourager \u00e0 acheter ?<\/p><p>Ils souhaitent d\u00e9sormais privil\u00e9gier l\u2019aspect fonctionnel, c\u2019est-\u00e0-dire b\u00e9n\u00e9ficier de produits de qualit\u00e9, \u00e0 plus forte valeur et qui durent plus longtemps. Mon r\u00f4le en tant que conceptrice est de retranscrire cela \u00e0 travers le design des emballages, de donner au consommateur un sentiment de confort et de r\u00e9confort, quelles que soient ses pr\u00e9occupations. Ce qui se passe dans le monde d\u00e9termine toujours la fa\u00e7on dont je con\u00e7ois les emballages : je suis avant tout un designer strat\u00e9gique.<\/p><p><b>Quel est selon vous l\u2019avenir du packaging ?<\/b><\/p><p><b>Anna Jayne Withey &#8211;<\/b> C\u2019est difficile \u00e0 dire, parce qu\u2019il y a aujourd\u2019hui encore beaucoup d\u2019incertitudes. La durabilit\u00e9 sera assur\u00e9ment un sujet d\u2019une importance capitale. Et notre capacit\u00e9 \u00e0 continuer d\u2019optimiser notre empreinte environnementale, tout en fournissant de beaux designs, sera d\u00e9cisive. L\u2019emballage \u00ab nu \u00bb, minimaliste ou circulaire est une tendance qui, selon moi, prendra de l\u2019essor.<\/p><p>Je pense que la technologie aura \u00e9galement un impact \u00e9norme sur le packaging et sur la fa\u00e7on dont nous le cr\u00e9ons et interagissons avec lui. Cela pourrait impliquer des QR codes comportant des liens vers des portails en ligne, une exp\u00e9rience de r\u00e9alit\u00e9 virtuelle immersive pour le consommateur ou des d\u00e9veloppements plus ax\u00e9s sur l\u2019IA qui soutiendront la cha\u00eene d\u2019approvisionnement.<\/p><p>Je pense qu\u2019en fin de compte, l\u2019importance du packaging portera avant tout sur l\u2019exp\u00e9rience qu\u2019il offre aux consommateurs de bout en bout, sur l\u2019histoire qu\u2019il raconte, que ce soit \u00e0 travers son pass\u00e9 d\u2019objet recycl\u00e9 ou son avenir d\u2019emballage transform\u00e9 par la technologie.<\/p><p><b>De quoi \u00eates-vous le plus fier dans votre carri\u00e8re jusqu\u2019\u00e0 pr\u00e9sent ?<\/b><\/p><p><b>Anna Jayne Withey &#8211;<\/b> Je ne vais pas vous mentir&#8230; le fait d\u2019avoir \u00e9t\u00e9 s\u00e9lectionn\u00e9e comme laur\u00e9ate du programme \u00ab Future Leaders \u00bb est l\u2019une des fiert\u00e9s de ma carri\u00e8re. En dehors de cela, nous avons collabor\u00e9 avec Barbie, ce qui signifie que j\u2019ai pu travailler avec deux de mes marques pr\u00e9f\u00e9r\u00e9es qui ont berc\u00e9 mon enfance. Quand j\u2019ai vu des inconnus sur Internet se transformer en groupies face \u00e0 mon design et comment\u00e9 les petits d\u00e9tails que j\u2019ai mis sur l\u2019emballage, \u00e7a m\u2019a remplie de fiert\u00e9 ! Il n\u2019y a rien de plus satisfaisant que de voir une chose \u00e0 laquelle vous avez d\u00e9vou\u00e9 corps et \u00e2me donner autant de joie \u00e0 d\u2019autres personnes.<\/p><p><b>Quel conseil donneriez-vous aux jeunes professionnels qui cherchent \u00e0 laisser une trace dans le secteur de l\u2019emballage ?<\/b><\/p><p><b>Anna Jayne Withey &#8211;<\/b> Pensez \u00e0 ce qui vous passionne et traduisez cela sous forme d\u2019emballage, quel que soit votre r\u00f4le dans le processus de conception et de d\u00e9veloppement. Cela signifie que lorsque votre travail est difficile et que vous \u00eates d\u2019humeur morose, certaines choses peuvent encore animer votre \u00e2me. Pour moi, c\u2019est la couleur et la durabilit\u00e9. Je veux que les gens voient le produit sur l\u2019\u00e9tag\u00e8re et soient enthousiasm\u00e9s, mais \u00e9galement fiers d\u2019acheter ce que j\u2019ai con\u00e7u, car c\u2019est bon pour la plan\u00e8te.<\/p><p><b>Qu\u2019est-ce que cela signifie pour vous d\u2019avoir \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour rejoindre le programme \u00ab Future Leaders \u00bb ?<\/b><\/p><p><b>Anna Jayne Withey &#8211; <\/b>C\u2019est la premi\u00e8re r\u00e9compense de ma carri\u00e8re dans le domaine du packaging. C\u2019est un grand honneur ! Comment en suis-je arriv\u00e9e l\u00e0, parmi tous ces gens incroyables ? Tout le travail que je fais, et auquel je donne corps et \u00e2me, est d\u00e9sormais reconnu mondialement, et c\u2019est formidable. Aucun mot ne peut exprimer \u00e0 quel point je suis heureuse.<\/p><p>Je suis tout simplement reconnaissante d\u2019avoir une voix sur cette plateforme, au sein de laquelle on peut voir et entendre mes ambitions et partager mon enthousiasme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span 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href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403ea04 elementor-widget elementor-widget-heading\" data-id=\"403ea04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Future-leaders-1200x626-1.png\" class=\"attachment-full size-full wp-image-272842\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Future-leaders-1200x626-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Future-leaders-1200x626-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2023\/06\/Future-leaders-1200x626-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de www.industries-cosmetiques.fr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnez-vous \u00e0 la newsletter du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"327688\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499932 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" >\n\t\t\t\tDe l&rsquo;artisanat au patrimoine : comment les spiritueux s&rsquo;inspirent des nouvelles tendances en mati\u00e8re de design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499919 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty-en category-design-en category-luxury-en category-trends-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png\" class=\"attachment-full size-full wp-image-499929\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" >\n\t\t\t\tUn sac embl\u00e9matique de Dior devient l\u2019inspiration d\u2019un nouveau parfum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499921 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/saint-james-celebre-son-260e-anniversaire-avec-elegance-un-rhum-en-edition-limitee\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png\" class=\"attachment-full size-full wp-image-499923\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/saint-james-celebre-son-260e-anniversaire-avec-elegance-un-rhum-en-edition-limitee\/\" >\n\t\t\t\tSaint James c\u00e9l\u00e8bre son 260e anniversaire avec \u00ab El\u00e9gance \u00bb, un rhum en \u00e9dition limit\u00e9e\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499887 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/kiss-colors-care-devoile-une-nouvelle-gamme-aerosol-pour-cheveux-textures\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png\" class=\"attachment-full size-full wp-image-499891\" alt=\"Paris Packaging Week | KISS Colors &amp; Care unveils new aerosol range for textured hair\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Kiss-colors-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/kiss-colors-care-devoile-une-nouvelle-gamme-aerosol-pour-cheveux-textures\/\" >\n\t\t\t\tKISS Colors &amp; Care d\u00e9voile une nouvelle gamme a\u00e9rosol pour cheveux textur\u00e9s\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499857 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png\" class=\"attachment-full size-full wp-image-499860\" alt=\"Innovation Awards spotlight | ALUWOOD\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/aluwood--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/13\/innovation-awards-spotlight-aluwood\/\" >\n\t\t\t\tInnovation Awards spotlight | ALUWOOD\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499836 post type-post status-publish format-standard has-post-thumbnail hentry category-innovation-2 category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png\" class=\"attachment-full size-full wp-image-499839\" alt=\"MACALLAN\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/MACALLAN-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/09\/innovation-awards-spotlight-the-lantern-of-time\/\" >\n\t\t\t\tInnovation Awards spotlight | The lantern of time\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499796 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png\" class=\"attachment-full size-full wp-image-499815\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/JW-x-Olivier-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/innovation-awards-spotlight-johnnie-walker-x-olivier-rousteing-couture-expression\/\" >\n\t\t\t\tInnovation Awards spotlight | Johnnie Walker x Olivier Rousteing &#8211; Couture Expression\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499761 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png\" class=\"attachment-full size-full wp-image-499805\" alt=\"old_spice\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/03\/vbn-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/03\/31\/old-spice-lance-une-collection-inspiree-du-film-super-mario-galaxy\/\" >\n\t\t\t\tOld Spice lance une collection inspir\u00e9e du film Super Mario Galaxy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Inscrivez-vous \u00e0 la newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anna Jayne Withey est Creative Designer chez Tangle Teezer \u00e0 Londres, entreprise qu\u2019elle a rejoint en tant que stagiaire,<\/p>\n","protected":false},"author":85,"featured_media":272842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00ab Le packaging doit s\u2019adapter \u00bb, Anna Jayne Withey, Tangle Teezer","_seopress_titles_desc":"Anna Jayne Withey est Creative Designer chez Tangle Teezer \u00e0 Londres, entreprise qu\u2019elle a rejoint en tant que stagiaire, avant de gravir les \u00e9chelons. Son r\u00f4le consiste \u00e0 g\u00e9rer le processus complet de conception des emballages : de la phase de concept \u00e0 la cr\u00e9ation CAO, en passant par le graphisme et la collaboration avec les fabricants. Sp\u00e9cialiste de la couleur, elle se d\u00e9crit comme tr\u00e8s audacieuse lorsqu\u2019il s\u2019agit de choisir des combinaisons et des palettes. Sa personnalit\u00e9 influence \u00e9norm\u00e9ment son style de design, qui est extr\u00eamement color\u00e9 et vif, et correspond parfaitement aux besoins de Tangle Teezer. Anna \u2013 surnomm\u00e9e AJ au travail \u2013 est l\u2019une des onze laur\u00e9at\u00b7e\u00b7s du programme \u00ab Future Leaders \u00bb de la Paris Packaging Week.","_seopress_robots_index":"","footnotes":""},"categories":[117,120,118],"tags":[],"edition":[],"class_list":["post-327688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-news-2","category-innovation-2","category-sustainability-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/327688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=327688"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/327688\/revisions"}],"predecessor-version":[{"id":328496,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/327688\/revisions\/328496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/272842"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=327688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=327688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=327688"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=327688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}