{"id":39942,"date":"2022-02-01T11:41:53","date_gmt":"2022-02-01T10:41:53","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=39942"},"modified":"2022-03-16T17:12:22","modified_gmt":"2022-03-16T16:12:22","slug":"etude-de-cas-de-conception-breath-un-reflet-creatif-de-zephyr","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/01\/etude-de-cas-de-conception-breath-un-reflet-creatif-de-zephyr\/","title":{"rendered":"\u00c9tude de cas de conception | Breath, un reflet cr\u00e9atif de Zephyr"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39942\" class=\"elementor elementor-39942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de conception | Breath, un reflet cr\u00e9atif de Zephyr<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 1, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Breath est un concept con\u00e7u par Studio Zephyr destin\u00e9 \u00e0 d\u00e9montrer le savoir-faire et la cr\u00e9ativit\u00e9 des designers. D\u00e9couvrez-en plus sur ce pack dans notre \u00e9tude de cas exclusive ci-dessous. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p><p>La premi\u00e8re intention de la cr\u00e9ation de Breath \u00e9tait de cr\u00e9er un objet pr\u00e9cieux et rare, pens\u00e9 et con\u00e7u comme une \u0153uvre d&rsquo;art. Breath a pour vocation de pr\u00e9senter un renouveau de l&rsquo;atelier dans sa forme et ses aspirations. Destin\u00e9 au march\u00e9 des spiritueux de luxe, il joue avec les codes pour cr\u00e9er un univers fort et original.<\/p><p>\u00a0\u00bb C&rsquo;est l&rsquo;occasion pour nous de cr\u00e9er librement autour d&rsquo;un storytelling que nous avons pens\u00e9 en amont. Z\u00e9phyr \u00e9tant le dieu du vent, l&rsquo;histoire de cette marque est construite autour d&rsquo;un r\u00e9cit mythologique \u00a0\u00bb expliquent les designers.\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-39950 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1.jpg\" alt=\"\" width=\"1041\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1.jpg 1041w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-260x300.jpg 260w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-888x1024.jpg 888w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-1-768x885.jpg 768w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/><\/p><p><span style=\"font-weight: bold\"><b>Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/b><\/span><\/p><p>Le coffret a \u00e9t\u00e9 cr\u00e9\u00e9 pour compl\u00e9ter la bouteille. En accord avec le r\u00e9cit mythologique, il repr\u00e9sente une colonne architecturale qui rappelle directement les diff\u00e9rents temples construits pour les dieux durant la grande p\u00e9riode grecque.<\/p><p>Une autre caract\u00e9ristique unique de l&#8217;emballage r\u00e9side dans ses r\u00e9f\u00e9rences. La bo\u00eete comprend des r\u00e9f\u00e9rences directes \u00e0 la ville de Marseille, qui est le c\u0153ur du designer. Une fa\u00e7on de mettre en avant la cit\u00e9 phoc\u00e9enne, mais aussi un clin d&rsquo;\u0153il au fait que Marseille, dite \u00a0\u00bb Massalia \u00ab\u00a0, est cit\u00e9e dans la mythologie grecque.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-39952 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\"><b>Quels d\u00e9fis avez-vous d\u00fb relever lors de la fabrication de ce pack ?<\/b>\u00a0<\/span><\/p><p>Le principal d\u00e9fi de ce projet \u00e9tait de cr\u00e9er une bouteille ronde en travaillant sur un design de verre unique.<\/p><p>La forme ronde \u00e9tait importante pour les designers car elle n&rsquo;est pas souvent utilis\u00e9e dans l&rsquo;industrie des spiritueux car elle est complexe \u00e0 concevoir. La forme ronde vise \u00e9galement \u00e0 traduire la dynamique du souffle, soutenue par des motifs pictographiques du vent repr\u00e9sent\u00e9s en relief sur la bouteille, ce qui facilite en m\u00eame temps sa manipulation.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-39968 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-5-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\"><b>Concepteur <\/b>: <\/span>Studio Zephyr<\/p><p><span style=\"font-weight: bold\"><b>Produit <\/b>: <\/span>Breath<\/p><p><span style=\"font-weight: bold\"><b>Date de lancement : <\/b><\/span>2022<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39970 size-large\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers-768x512.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-designers.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><strong><em>Maurin &amp; Eddie, designers du produit et fondateurs du Studio Zephyr\u00a0<\/em><\/strong><\/p><p>Connect<strong> with Maurin &amp; Eddie :\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget 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loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg\" class=\"attachment-full size-full wp-image-39952\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-300x169.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-1024x576.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/01\/breath-2-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514018 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/poco-vino-mise-sur-les-bulles-avec-neuf-nouvelles-cuvees\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png\" class=\"attachment-full size-full wp-image-514022\" alt=\"Poco Vino Article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/poco-vino-mise-sur-les-bulles-avec-neuf-nouvelles-cuvees\/\" >\n\t\t\t\tPoco Vino mise sur les bulles avec neuf nouvelles cuv\u00e9es\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514002 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/pour-halloween-les-bouteilles-de-liqueur-se-deguisent-en-fantomes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png\" class=\"attachment-full size-full wp-image-514004\" alt=\"Halloween Bottle article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/pour-halloween-les-bouteilles-de-liqueur-se-deguisent-en-fantomes\/\" >\n\t\t\t\tPour Halloween, les bouteilles de liqueur se d\u00e9guisent en fant\u00f4mes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513952 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/21\/dom-perignon-confie-ses-bouteilles-a-damien-hirst\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png\" class=\"attachment-full size-full wp-image-513954\" alt=\"Dom P\u00e9rignon\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/21\/dom-perignon-confie-ses-bouteilles-a-damien-hirst\/\" >\n\t\t\t\tDom P\u00e9rignon confie ses bouteilles \u00e0 Damien Hirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513732 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-beauty category-business-2 category-design-2 category-drinks category-event-news-3 category-event-news-2 category-innovation-2 category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/15\/les-inscriptions-sont-ouvertes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1001\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg\" class=\"attachment-full size-full wp-image-513738\" alt=\"Paris Packaging Week 2027\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg 1001w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-768x768.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/15\/les-inscriptions-sont-ouvertes\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Tous les regards se tournent vers Paris : les inscriptions sont ouvertes pour la plus grande \u00e9dition de la Paris Packaging Week\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510839 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 edition-paris-packaging-week-2026\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png\" class=\"attachment-full size-full wp-image-512515\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Paris Packaging Week Innovation Awards 2027 : de nouvelles copr\u00e9sidences pour porter l\u2019audace, l\u2019ouverture et la transmission\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512499 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-business-2 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png\" class=\"attachment-full size-full wp-image-512502\" alt=\"Paris Packaging Week | Lysol warms up the air sanitiser category with two seasonal scents\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" >\n\t\t\t\tLysol lance deux parfums saisonniers pour son assainisseur d\u2019air\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Breath est un concept con\u00e7u par Studio Zephyr destin\u00e9 \u00e0 d\u00e9montrer le savoir-faire et la cr\u00e9ativit\u00e9 des designers. D\u00e9couvrez-en<\/p>\n","protected":false},"author":1,"featured_media":39952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Breath, a creative reflection of Zephyr","_seopress_titles_desc":"Breath est un concept con\u00e7u par Studio Zephyr destin\u00e9 \u00e0 d\u00e9montrer le savoir-faire et la cr\u00e9ativit\u00e9 des designers. 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