{"id":40345,"date":"2022-02-01T16:07:34","date_gmt":"2022-02-01T15:07:34","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=40345"},"modified":"2022-02-15T18:37:28","modified_gmt":"2022-02-15T17:37:28","slug":"tendances-du-secteur-des-parfums-par-monia-merabet-weoutwow","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/01\/tendances-du-secteur-des-parfums-par-monia-merabet-weoutwow\/","title":{"rendered":"Tendances du secteur des parfums par Monia Merabet &#8211; WeOutWow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40345\" class=\"elementor elementor-40345\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tendances du secteur des parfums par Monia Merabet &#8211; WeOutWow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 1, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d&rsquo;innovation strat\u00e9gique, nous parle des tendances packaging dans le secteur des parfums.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\u00bb Il est ind\u00e9niable que le march\u00e9 des parfums a \u00e9t\u00e9 fortement impact\u00e9 par la pand\u00e9mie. Lorsque la plupart des gens dans le monde ont d\u00fb rester chez eux et porter des masques pour se socialiser, le besoin de parfums semblait moins important. Cependant, les consommateurs n&rsquo;ont pas compl\u00e8tement abandonn\u00e9 les parfums, mais ont plut\u00f4t modifi\u00e9 leur utilisation et leurs attentes. Il s&rsquo;av\u00e8re qu&rsquo;\u00e0 travers 11 pays diff\u00e9rents, 56% des consommateurs ont d&rsquo;avantage appr\u00e9ci\u00e9 les parfums pendant le confinement et 56% se sont \u00e9galement sentis plus \u00e0 l&rsquo;aise dans les parfums qu&rsquo;ils utilisaient (source : Firmenich Covid-19 Global Survey).<\/p>\n<p>Par cons\u00e9quent, le march\u00e9 de la parfumerie propose un nombre croissant de parfums stimulant l&rsquo;humeur ou ayant un impact sur le bien-\u00eatre. L&rsquo;aspect packaging du secteur de la parfumerie a \u00e9galement \u00e9t\u00e9 influenc\u00e9 et quelques tendances int\u00e9ressantes prennent de plus en plus de place sur ce march\u00e9 mondial.&nbsp;<\/p>\n<p><span style=\"font-weight: bold\">EXP\u00c9RIMENTAL ET AVENTUREUX <\/span><\/p>\n<p>Les magasins \u00e9tant ferm\u00e9s et les gens \u00e9tant bloqu\u00e9s chez eux pendant des jours, voire des semaines, les marques ont d\u00fb trouver de nouvelles fa\u00e7ons d&rsquo;atteindre leurs clients potentiels. Pour faciliter les essais, de nombreuses entreprises ont lanc\u00e9 des bo\u00eetes de d\u00e9couverte contenant des bouteilles en petit format de leurs meilleures ventes. Les consommateurs pouvaient les commander en ligne et les essayer dans le confort et la s\u00e9curit\u00e9 de leur propre maison. Maintenant que les restrictions ont diminu\u00e9, de nombreux consommateurs optent toujours pour des produits en format de voyage. La premi\u00e8re raison est qu&rsquo;ils ont aim\u00e9 exp\u00e9rimenter et tester diff\u00e9rentes odeurs et qu&rsquo;ils ont maintenant le go\u00fbt du changement et de la d\u00e9couverte. La deuxi\u00e8me raison est que, si les voyages longue distance sont encore difficiles, les voyages dans le m\u00eame pays et parfois m\u00eame dans la m\u00eame r\u00e9gion sont devenus de plus en plus populaires, et \u00e0 ces occasions, les produits en format voyage sont indispensables.<\/p>\n<p><span style=\"font-weight: bold\">RESPECT DE L&rsquo;ENVIRONNEMENT<\/span><\/p>\n<p>Une autre tendance influen\u00e7ant l&#8217;emballage sur le march\u00e9 des parfums est le besoin de \u00ab\u00a0clean products\u00a0\u00bb et plus respectueux de l&rsquo;environnement. Les flacons rechargeables, qui \u00e9taient autrefois commercialis\u00e9s comme un syst\u00e8me plus abordable (le remplissage \u00e9tant moins co\u00fbteux que l&rsquo;achat d&rsquo;un nouveau flacon), ont d\u00e9sormais une autre utilit\u00e9. Certaines marques proposent m\u00eame des stations de recharge o\u00f9 les consommateurs peuvent venir avec leur bouteille vide et la remplir sur place, tout cela dans le but de r\u00e9duire les emballages inutiles. En ce qui concerne les mat\u00e9riaux encore essentiels, les composants recycl\u00e9s et recyclables (pompes et bouchons compris) deviennent la norme, car les consommateurs sont tr\u00e8s sensibles au cycle de vie des produits qu&rsquo;ils ach\u00e8tent et recherchent des options \u00e0 faible taux de d\u00e9chets, voire \u00e0 taux z\u00e9ro.&nbsp;<\/p>\n<p><span style=\"font-weight: bold\">PLAYFUL<\/span><\/p>\n<p>Si les petits formats et les emballages plus \u00e9cologiques sont privil\u00e9gi\u00e9s, les consommateurs veulent toujours que leurs parfums leur apportent un sentiment de joie et de \u00ab\u00a0playfulness\u00a0\u00bb. Le parfum est avant tout un moyen pour les individus d&rsquo;exprimer leur personnalit\u00e9 et leur caract\u00e8re unique; ils veulent donc que ces caract\u00e9ristiques soient \u00e9galement repr\u00e9sent\u00e9es dans l&#8217;emballage de leur parfum pr\u00e9f\u00e9r\u00e9. Le verre color\u00e9 (comme celui utilis\u00e9 pour les parfums Vyrao), les roll-ons (pour la facilit\u00e9 d&rsquo;utilisation mais aussi pour le geste sensoriel qu&rsquo;il cr\u00e9e) ou les bo\u00eetes pour parfums solides (comme les \u00e9tuis Henry Jacques Luxury) font leur retour. Les jeunes g\u00e9n\u00e9rations sont \u00e9galement attir\u00e9es par les emballages technologiques offrant des exp\u00e9riences de RV ou de jeu, en plus des formes uniques de flacons.<\/p>\n<p>Le secteur de l&#8217;emballage des parfums regorge d&rsquo;innovations en termes de mat\u00e9riaux, comme le verre recycl\u00e9 ou l\u00e9ger, les emballages ext\u00e9rieurs en fibres 100% naturelles ou les pompes s\u00e9parables avec des goulots vissables-d\u00e9vissables pour faciliter le remplissage. Ajoutez \u00e0 cela un design original et un peu de technologie (comme des bouteilles \u00e9quip\u00e9es de syst\u00e8mes de r\u00e9alit\u00e9 augment\u00e9e ou des emballages scannables pour acc\u00e9der \u00e0 des jeux ou avoir plus d&rsquo;informations sur le produit) et vous obtenez des produits dont les consommateurs ont envie. Au final, les emballages de parfum pratiques, sens\u00e9s et cr\u00e9atifs sont plus que jamais ce qu&rsquo;ils recherchent et ce qui les enthousiasme \u00ab\u00a0.&nbsp; dit&nbsp;<span style=\"font-size: 13pt;text-align: justify\">Monia Merabet, fondatrice chez WeOutWow.<\/span><\/p>\n<p style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-40429\" style=\"font-size: 17.3333px\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Article-600x350-2.png\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Article-600x350-2.png 600w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Article-600x350-2-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">\u00ab\u00a0WeOutWow est une agence de tendances et d&rsquo;innovation strat\u00e9gique. Nous vous aidons \u00e0 acc\u00e9l\u00e9rer votre croissance, \u00e0 garder une longueur d&rsquo;avance sur la concurrence, \u00e0 \u00eatre cr\u00e9atif et \u00e0 d\u00e9velopper des concepts pour impressionner vos clients.\u00a0\u00bb<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">\u00ab\u00a0Bas\u00e9e \u00e0 Paris et \u00e0 Tokyo, elle dispose d&rsquo;un r\u00e9seau de chasseurs de tendances ind\u00e9pendants en Asie, en Europe et aux \u00c9tats-Unis. Nous rep\u00e9rons quotidiennement de nouveaux signaux, concepts et tendances dans les secteurs de la beaut\u00e9, du luxe et de toutes les industries cr\u00e9atives.\u00a0\u00bb<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">Ils utilisent ces connaissances pour vous fournir de l&rsquo;inspiration et des id\u00e9es concr\u00e8tes. Ses services exploitent les tendances pour vous permettre de rester pertinent sur le march\u00e9, de cr\u00e9er de nouvelles opportunit\u00e9s commerciales et d&rsquo;optimiser vos strat\u00e9gies.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">Prenez contact avec WeOutWow \u00e0 l&rsquo;adresse hello@weoutwow.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b13a9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"16b13a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.thespiritsbusiness.com\/2022\/01\/absolut-bottle-highlights-trailblazers\/\" target=\"_blank\" 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src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow.png\" class=\"attachment-full size-full wp-image-40597\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow.png 600w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns_tablet&quot;:&quot;3&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500966 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1736\" height=\"906\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png\" class=\"attachment-full size-full wp-image-500970\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&rsquo;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500939 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-business-2 category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png\" class=\"attachment-full size-full wp-image-500930\" alt=\"CNE Press Release\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" >\n\t\t\t\tEmballage en France : Proximit\u00e9, Vitalit\u00e9, Souverainet\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500901 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png\" class=\"attachment-full size-full wp-image-500906\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly\u2026 \u00ab Behind the Pack \u00bb en bref\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500894 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png\" class=\"attachment-full size-full wp-image-500893\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" >\n\t\t\t\tLa brasserie Loch Lomond \u00e9tend la gamme West Highland Spirits aux boissons pr\u00eates \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500853 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png\" class=\"attachment-full size-full wp-image-500877\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" >\n\t\t\t\tAdam pr\u00e9sente un coffret minimaliste en bois ancr\u00e9 dans l&rsquo;identit\u00e9 locale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png\" class=\"attachment-full size-full wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d&rsquo;innovation strat\u00e9gique, nous parle des tendances packaging dans le<\/p>\n","protected":false},"author":1,"featured_media":40597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Tendances du secteur des parfums par Monia Merabet \u2013 WeOutWow","_seopress_titles_desc":"Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d\u2019innovation strat\u00e9gique, nous parle des tendances packaging dans le secteur des parfums. ","_seopress_robots_index":"","footnotes":""},"categories":[101,118,116],"tags":[],"edition":[],"class_list":["post-40345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-sustainability-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/40345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=40345"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/40345\/revisions"}],"predecessor-version":[{"id":55654,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/40345\/revisions\/55654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/40597"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=40345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=40345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=40345"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=40345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}