{"id":494424,"date":"2026-01-24T15:24:25","date_gmt":"2026-01-24T14:24:25","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=494424"},"modified":"2026-01-28T18:00:52","modified_gmt":"2026-01-28T17:00:52","slug":"paris-packaging-week-x-re-sources-packaging-et-experience-consommateur-quand-le-design-devient-un-levier-de-desir","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2026\/01\/24\/paris-packaging-week-x-re-sources-packaging-et-experience-consommateur-quand-le-design-devient-un-levier-de-desir\/","title":{"rendered":"Paris Packaging Week x re\/sources &#8211; Packaging et exp\u00e9rience consommateur : quand le design devient un levier de d\u00e9sir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"494424\" class=\"elementor elementor-494424\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paris Packaging Week x re\/sources &#8211; Packaging et exp\u00e9rience consommateur : quand le design devient un levier de d\u00e9sir<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/01\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>janvier 24, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le mythe selon lequel Anita Roddick aurait cr\u00e9\u00e9 une marque mondiale dans sa cuisine n\u2019est rien d\u2019autre qu\u2019une l\u00e9gende. Saviez-vous qu\u2019elle a en r\u00e9alit\u00e9 d\u00e9marr\u00e9 d\u00e8s le d\u00e9part avec un laboratoire pour d\u00e9velopper et fabriquer ses formules ? Cela n\u2019enl\u00e8ve \u00e9videmment rien \u00e0 son m\u00e9rite : elle reste une cr\u00e9atrice exceptionnelle et la fondatrice d\u2019une marque remarquable. Mais tout n\u2019a pas \u00e9t\u00e9 fabriqu\u00e9 sur un coin de plan de travail\u2026 si les id\u00e9es ont bien germ\u00e9 dans sa cuisine, leur mise en \u0153uvre, elle, a \u00e9t\u00e9 confi\u00e9e \u00e0 un laboratoire professionnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf619a elementor-widget elementor-widget-heading\" data-id=\"fcf619a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi je vous raconte cela ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b809b16 elementor-widget elementor-widget-text-editor\" data-id=\"b809b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"135\" data-end=\"430\">Parce que si l\u2019ex\u00e9cution professionnelle \u00e9tait d\u00e9j\u00e0 la cl\u00e9 du succ\u00e8s \u00e0 l\u2019\u00e9poque, les enjeux sont encore plus \u00e9lev\u00e9s aujourd\u2019hui. Dans le paysage contemporain de la beaut\u00e9, disposer d\u2019une excellente formule n\u2019est plus qu\u2019un pr\u00e9requis. Le nouveau champ de bataille est l\u2019exp\u00e9rience du packaging.<\/p>\n<p data-start=\"437\" data-end=\"983\">Le packaging a toujours fait partie int\u00e9grante du parcours produit. Les marques l\u2019ont toujours con\u00e7u en coh\u00e9rence avec leur identit\u00e9. Aujourd\u2019hui, il occupe le devant de la sc\u00e8ne. Il n\u2019est plus per\u00e7u comme un simple moyen de transport, un outil de protection ou une contrainte technique. Il fait pleinement partie de l\u2019exp\u00e9rience consommateur. De l\u2019unboxing \u00e0 l\u2019application, voire au massage, le packaging contribue au succ\u00e8s d\u2019une formule. Il peut sublimer le geste beaut\u00e9 et parfois m\u00eame am\u00e9liorer le r\u00e9sultat final, autrement dit l\u2019efficacit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-accba22 elementor-widget elementor-widget-heading\" data-id=\"accba22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e8re du packaging ritualis\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e2d67 elementor-widget elementor-widget-text-editor\" data-id=\"d6e2d67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"164\" data-end=\"285\">On assiste \u00e0 un vrai changement : le packaging n\u2019est plus seulement un contenant, c\u2019est devenu un outil \u00e0 part enti\u00e8re.<\/p>\n<p data-start=\"292\" data-end=\"676\">Prenez <strong>REFY<\/strong>, par exemple. Leur gloss \u00e0 l\u00e8vres est devenu viral, pas seulement pour son effet brillant, mais surtout gr\u00e2ce \u00e0 l\u2019embout m\u00e9tallique de l\u2019applicateur. Il procure une sensation de fra\u00eecheur imm\u00e9diate, nette, qui donne tout de suite l\u2019impression que \u00ab\u00a0\u00e7a marche\u00a0\u00bb. Le design est pourtant tr\u00e8s simple, mais il a transform\u00e9 un geste banal en une v\u00e9ritable exp\u00e9rience sensorielle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02cedae elementor-widget elementor-widget-image\" data-id=\"02cedae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"582\" height=\"582\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-refy.png\" class=\"attachment-large size-large wp-image-494438\" alt=\"Re-sources refy\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-refy.png 582w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-refy-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-refy-150x150.png 150w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257ea26 elementor-widget elementor-widget-text-editor\" data-id=\"257ea26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On observe la m\u00eame chose aujourd\u2019hui dans le soin capillaire, o\u00f9 les applicateurs pour le cuir chevelu sont d\u00e9sormais directement int\u00e9gr\u00e9s au packaging. C\u2019est l\u2019exemple parfait de la <a href=\"https:\/\/re-sources.co\/its-a-whirlwind\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0ritualisation\u00a0\u00bb<\/a>, o\u00f9 le packaging devient l\u2019applicateur plut\u00f4t qu\u2019un simple moyen de transport du produit. C\u2019est lui qui cr\u00e9e le rituel.<\/p>\n<p>Les r\u00e9seaux sociaux, et en particulier la \u00ab\u00a0TikTokisation\u00a0\u00bb des contenus avec la mont\u00e9e en puissance de la vid\u00e9o, ont aussi profond\u00e9ment chang\u00e9 la mani\u00e8re dont on montre et dont on utilise les produits de beaut\u00e9. Avec les tendances GRWM, Get Ready With Me, les marques s\u2019adaptent et cherchent \u00e0 cr\u00e9er des exp\u00e9riences tr\u00e8s visuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652fdc7 elementor-widget elementor-widget-heading\" data-id=\"652fdc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019inclusivit\u00e9, le nouveau \"cool\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a6b42 elementor-widget elementor-widget-text-editor\" data-id=\"f5a6b42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"169\" data-end=\"269\">Si vous pensez que le design inclusif rime forc\u00e9ment avec une esth\u00e9tique m\u00e9dicale, d\u00e9trompez vous.<\/p>\n<p data-start=\"276\" data-end=\"901\">Rare Beauty a ouvert la voie en ajoutant des formes arrondies aux capuchons pour faciliter l\u2019application, mais regardez <strong>TILT Beauty<\/strong> aux \u00c9tats Unis. La marque pousse la d\u00e9marche d\u2019inclusivit\u00e9 beaucoup plus loin. Elle a obtenu le <a href=\"https:\/\/tiltbeauty.com\/pages\/engineered-for-ease?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\">label \u00ab\u00a0Ease of Use\u00a0\u00bb de l\u2019Arthritis Foundation<\/a>, afin de garantir que ses produits soient r\u00e9ellement utilisables par tous. Il ne s\u2019agit pas seulement de bouchons faciles \u00e0 ouvrir, mais de designs ergonomiques \u00e0 l\u2019allure r\u00e9solument chic. La preuve qu\u2019il n\u2019est pas n\u00e9cessaire de sacrifier l\u2019attrait visuel ou le potentiel \u00ab\u00a0shelfie\u00a0\u00bb pour \u00eatre universel. C\u2019est fonctionnel, d\u00e9sirable et intelligent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b7a26 elementor-widget elementor-widget-image\" data-id=\"b4b7a26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt-1024x1024.png\" class=\"attachment-large size-large wp-image-494432\" alt=\"Re-sources tilt\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt-1024x1024.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt-768x768.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-tilt.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60918c8 elementor-widget elementor-widget-heading\" data-id=\"60918c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la pharmacie fran\u00e7aise \u00e0 la pop culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b145c6 elementor-widget elementor-widget-text-editor\" data-id=\"9b145c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En parlant d\u2019attrait visuel en rayon, avez vous remarqu\u00e9 <a href=\"https:\/\/helloglowery.com\/?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\">Glowery<\/a> en France ? C\u2019est un vrai changement de ton. L\u2019histoire est brillante : la fille de la fondatrice a griffonn\u00e9 les dessins, et ces croquis ont ensuite \u00e9t\u00e9 transform\u00e9s en packagings en trois dimensions. C\u2019est color\u00e9, plus imaginatif, et \u00e7a tranche clairement avec la mer de beige. On se rapproche davantage de l\u2019esth\u00e9tique de la beaut\u00e9 cor\u00e9enne, o\u00f9 les packagings sont plus ludiques.<\/p>\n<p>Cela fait aussi penser \u00e0 l\u2019approche de <a href=\"https:\/\/uk.byoma.com\/?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\">Byoma<\/a>, qui casse les codes de la \u00ab\u00a0skincare s\u00e9rieuse\u00a0\u00bb avec des couleurs vives pour rendre la r\u00e9paration de la barri\u00e8re cutan\u00e9e presque festive, dans la lign\u00e9e de ce que <a href=\"https:\/\/www.drunkelephant.co.uk\/gb\/en\/?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\">Drunk Elephant<\/a> avait fait il y a quelques ann\u00e9es. On voit aujourd\u2019hui beaucoup plus de couleurs et de formes dans l\u2019univers de la beaut\u00e9.<\/p>\n<p>\u00c0 l\u2019inverse, <a href=\"https:\/\/mimetique.com\/en\/collections\/la-routine?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\">Mim\u00e9tique<\/a> r\u00e9invente le <a href=\"https:\/\/re-sources.co\/mimetique-or-using-biomimetics-to-enhance-the-skin-properties\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0style classique de la pharmacie fran\u00e7aise\u00a0\u00bb<\/a>. La marque s\u2019inspire de l\u2019esth\u00e9tique des tubes de peinture, en clin d\u2019\u0153il au pr\u00e9parateur en pharmacie, mais avec une touche contemporaine. Le r\u00e9sultat est \u00e0 la fois rassurant et cool, tout en \u00e9voquant clairement l\u2019h\u00e9ritage de la pharmacie fran\u00e7aise. Ici, le packaging fait pleinement partie du message.<\/p>\n<p>Le packaging a toujours jou\u00e9 un r\u00f4le cl\u00e9 dans le marketing et l\u2019identit\u00e9 de marque, mais aujourd\u2019hui plus que jamais, il est au c\u0153ur du storytelling. Le packaging devient le message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc607 elementor-widget elementor-widget-image\" data-id=\"b7fc607\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-mimetique-819x1024.png\" class=\"attachment-large size-large wp-image-494434\" alt=\"Re-sources mimetique\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-mimetique-819x1024.png 819w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-mimetique-240x300.png 240w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-mimetique-768x960.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-mimetique.png 960w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad1d0c elementor-widget elementor-widget-heading\" data-id=\"3ad1d0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Racines locales, luxe global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904f252 elementor-widget elementor-widget-text-editor\" data-id=\"904f252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, impossible de parler de design sans \u00e9voquer l\u2019h\u00e9ritage.<a href=\"https:\/\/www.antatiskincare.com\/?ref=re-sources.co\" target=\"_blank\" rel=\"noopener\"> ANTATI Skin<\/a>, originaire du Liban, en est l\u2019exemple parfait. La marque montre comment des codes locaux peuvent se traduire en un <a href=\"https:\/\/re-sources.co\/antati-skincare-offering-a-new-beauty-language-for-arab-skin\/\" target=\"_blank\" rel=\"noopener\">design premium et prestigieux<\/a>. Elle propose un nouveau langage de beaut\u00e9 pens\u00e9 pour les peaux arabes, port\u00e9 par un packaging ancr\u00e9 dans la r\u00e9gion tout en restant universellement luxueux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d126e8e elementor-widget elementor-widget-image\" data-id=\"d126e8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-atanti.png\" class=\"attachment-large size-large wp-image-494436\" alt=\"Re-sources atanti\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-atanti.png 944w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-atanti-300x300.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-atanti-150x150.png 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-atanti-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a0cb8 elementor-widget elementor-widget-heading\" data-id=\"d9a0cb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 retenir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e679913 elementor-widget elementor-widget-text-editor\" data-id=\"e679913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anita Roddick savait qu\u2019elle avait besoin d\u2019un laboratoire pour que sa formule fonctionne. Les fondateurs d\u2019aujourd\u2019hui savent qu\u2019ils ont besoin des bons fournisseurs pour que l\u2019exp\u00e9rience prenne vie.<\/p>\n<p><strong>Vous voulez naviguer dans ce labyrinthe ?<\/strong> Rejoignez-moi pour une table ronde o\u00f9 nous explorerons ces enjeux, du design sensoriel aux contraintes de d\u00e9veloppement, avec les fondateurs et les experts qui rendent tout cela possible. Nous proposerons \u00e9galement une visite guid\u00e9e du salon pour rencontrer les fournisseurs pr\u00e9s\u00e9lectionn\u00e9s capables de concr\u00e9tiser ces id\u00e9es.<\/p>\n<p><strong>\u00c0 la Paris Packaging Week,<\/strong> vous pourrez rencontrer TikTok, TILT et Antati, et discuter du nouvel univers du packaging beaut\u00e9, ainsi que de ce qui fait le succ\u00e8s ou l\u2019\u00e9chec d\u2019une tendance.<\/p>\n<p>Eva Lagarde, Fondatrice de re\/sources<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a05d31 elementor-widget elementor-widget-text-editor\" data-id=\"1a05d31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612f449 elementor-widget elementor-widget-text-editor\" data-id=\"612f449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.parispackagingweek.com\/en\/session\/the-phygital-frontier-packaging-experience-and-the-redefining-of-beauty-retail-session-moderated-by-eva-lagarde\/?ref=re-sources.co\">Rejoignez-nous pour notre table ronde d\u00e9di\u00e9e aux marques de beaut\u00e9, le vendredi 6 f\u00e9vrier 2026, de 9h45 \u00e0 10h30, suivie du INDIE beauty tour.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a3b47 elementor-widget elementor-widget-text-editor\" data-id=\"50a3b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdccfGDWGIssPgQD-fgj7PEZCbXNngHtfnkj5E2z3tNhGtpyQ\/viewform\">Inscrivez-vous pour participer au INDIE beauty tour, vendredi 6 f\u00e9vrier, de 10h30 \u00e0 12h30.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/parispackweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403ea04 elementor-widget elementor-widget-heading\" data-id=\"403ea04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-packaging-design.png\" class=\"attachment-full size-full wp-image-494425\" alt=\"Re-sources packaging design\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-packaging-design.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-packaging-design-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/01\/Article-website-Re-sources-packaging-design-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnez-vous \u00e0 la newsletter du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"494424\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500106 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500107\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" >\n\t\t\t\tAwantys transforme des pierres semi\u2011pr\u00e9cieuses en composants pour emballages de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500088 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png\" class=\"attachment-full size-full wp-image-500090\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/la-collaboration-entre-veuve-clicquot-et-larchitecte-de-la-joie-yinka-ilori-pour-la-conception-dun-emballage\/\" >\n\t\t\t\tLa collaboration entre Veuve Clicquot et l&rsquo;architecte de la joie Yinka Ilori pour la conception d&rsquo;un emballage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500061 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png\" class=\"attachment-full size-full wp-image-500062\" alt=\"Clarins Double Serum Foundation\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Clarins-Double-Serum-Foundation-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/aptar-accompagne-clarins-avec-un-packaging-sur-mesure-pour-le-double-serum-fond-de-teint\/\" >\n\t\t\t\tAptar accompagne Clarins avec un packaging sur mesure pour le Double Serum Fond de Teint\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500016 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png\" class=\"attachment-full size-full wp-image-500019\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-visual-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/28\/le-nouveau-pack-captain-morgan-sliced-arrive-en-canette-prete-a-boire\/\" >\n\t\t\t\tLe nouveau pack Captain Morgan Sliced arrive en canette pr\u00eate \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500017 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png\" class=\"attachment-full size-full wp-image-500029\" alt=\"Quadpack Lotus Pod\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Quadpack-Lotus-Pod-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/23\/quadpack-devoile-lotus-pod-lapplicateur-effet-froid-nouvelle-generation\/\" >\n\t\t\t\tQuadpack d\u00e9voile Lotus Pod, l\u2019applicateur effet froid nouvelle g\u00e9n\u00e9ration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499997 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png\" class=\"attachment-full size-full wp-image-499999\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/22\/remy-cointreau-modernise-lidentite-visuelle-de-metaxa\/\" >\n\t\t\t\tR\u00e9my Cointreau modernise l&rsquo;identit\u00e9 visuelle de Metaxa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499932 post type-post status-publish format-standard has-post-thumbnail hentry category-drinks category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png\" class=\"attachment-full size-full wp-image-499934\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Untitled-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/de-lartisanat-au-patrimoine-comment-les-spiritueux-sinspirent-des-nouvelles-tendances-en-matiere-de-design\/\" >\n\t\t\t\tDe l&rsquo;artisanat au patrimoine : comment les spiritueux s&rsquo;inspirent des nouvelles tendances en mati\u00e8re de design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-499919 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png\" class=\"attachment-full size-full wp-image-499929\" alt=\"Dior Cuir Saddle Parfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Dior-Cuir-Saddle-Parfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/16\/un-sac-emblematique-de-dior-devient-linspiration-dun-nouveau-parfum\/\" >\n\t\t\t\tUn sac embl\u00e9matique de Dior devient l\u2019inspiration d\u2019un nouveau parfum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Inscrivez-vous \u00e0 la newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le mythe selon lequel Anita Roddick aurait cr\u00e9\u00e9 une marque mondiale dans sa cuisine n\u2019est rien d\u2019autre qu\u2019une l\u00e9gende.<\/p>\n","protected":false},"author":987,"featured_media":494425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Packaging et exp\u00e9rience consommateur : quand le design devient un levier de d\u00e9sir","_seopress_titles_desc":"Le mythe selon lequel Anita Roddick aurait cr\u00e9\u00e9 une marque mondiale dans sa cuisine n\u2019est rien d\u2019autre qu\u2019une l\u00e9gende. Saviez-vous qu\u2019elle a en r\u00e9alit\u00e9 d\u00e9marr\u00e9 d\u00e8s le d\u00e9part avec un laboratoire pour d\u00e9velopper et fabriquer ses formules ? Cela n\u2019enl\u00e8ve \u00e9videmment rien \u00e0 son m\u00e9rite : elle reste une cr\u00e9atrice exceptionnelle et la fondatrice d\u2019une marque remarquable. Mais tout n\u2019a pas \u00e9t\u00e9 fabriqu\u00e9 sur un coin de plan de travail\u2026 si les id\u00e9es ont bien germ\u00e9 dans sa cuisine, leur mise en \u0153uvre, elle, a \u00e9t\u00e9 confi\u00e9e \u00e0 un laboratoire professionnel.","_seopress_robots_index":"","footnotes":""},"categories":[115,101,121,120,114,116],"tags":[],"edition":[],"class_list":["post-494424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerosols-dispensing-2","category-beauty","category-design-2","category-innovation-2","category-luxury-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/494424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/987"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=494424"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/494424\/revisions"}],"predecessor-version":[{"id":494451,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/494424\/revisions\/494451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/494425"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=494424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=494424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=494424"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=494424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}