{"id":506777,"date":"2026-09-04T17:46:23","date_gmt":"2026-09-04T15:46:23","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=506777"},"modified":"2026-09-04T17:46:48","modified_gmt":"2026-09-04T15:46:48","slug":"innovation-awards-spotlight-grey-goose-altius","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/04\/innovation-awards-spotlight-grey-goose-altius\/","title":{"rendered":"Innovation Awards spotlight | Grey Goose Altius"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"506777\" class=\"elementor elementor-506777\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Innovation Awards spotlight | Grey Goose Altius<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septembre 4, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7643300 elementor-widget elementor-widget-text-editor\" data-id=\"7643300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p data-start=\"0\" data-end=\"336\"><strong>En d\u00e9cembre 2025, notre prestigieux jury \u2013 compos\u00e9 de grands noms tels que Bacardi, Mo\u00ebt Hennessy, Pernod Ricard, R\u00e9my Cointreau, et bien d\u2019autres \u2013 s\u2019est r\u00e9uni pour \u00e9valuer les candidatures des PLD Innovation Awards. Les laur\u00e9ats ont ensuite \u00e9t\u00e9 d\u00e9voil\u00e9s, c\u00e9l\u00e9br\u00e9s et honor\u00e9s lors du tout premier Innovation Awards Gala, organis\u00e9 la veille de Paris Packaging Week 2026.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d763a7 elementor-widget elementor-widget-image\" data-id=\"3d763a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png\" class=\"attachment-large size-large wp-image-506781\" alt=\"Grey goose\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Veuillez d\u00e9crire le brief du dossier. Quels \u00e9taient les objectifs du projet d\u2019innovation ? Quelles \u00e9taient les exigences et les contraintes ?<\/b><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c9a09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e3c9a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Grey Goose Altius a \u00e9t\u00e9 con\u00e7u pour renforcer le positionnement de la marque avec un packaging premium refl\u00e9tant la puret\u00e9 et l\u2019altitude de ses origines alpines. L\u2019objectif \u00e9tait de cr\u00e9er une expression luxueuse et moderne racontant l\u2019histoire de la fermentation \u00e0 froid et de l\u2019eau de source des Alpes fran\u00e7aises. Le packaging devait rester fid\u00e8le \u00e0 l\u2019identit\u00e9 de Grey Goose tout en introduisant un nouveau niveau de raffinement.<\/p><p>Les exigences du packaging reposaient sur une forte vision cr\u00e9ative port\u00e9e par le marketing. Le flacon devait \u00eatre particuli\u00e8rement haut et \u00e9lanc\u00e9 afin de transmettre une impression d\u2019\u00e9l\u00e9gance et de verticalit\u00e9. Un d\u00e9grad\u00e9 bleu sur la partie sup\u00e9rieure devait \u00e9voquer le ciel alpin. La partie inf\u00e9rieure du flacon devait s\u2019inspirer des glaciers sculpt\u00e9s par l\u2019eau et le vent et int\u00e9grer une ligne de cr\u00eate \u00e0 360\u00b0, rappelant le paysage alpin tout en faisant \u00e9cho \u00e0 l\u2019identit\u00e9 visuelle de la marque.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fd08d elementor-widget elementor-widget-image\" data-id=\"34fd08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-1478x1024.webp\" class=\"attachment-large size-large wp-image-506783\" alt=\"Grey Goose Altius\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-1478x1024.webp 1478w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-300x208.webp 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-768x532.webp 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-1536x1064.webp 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/f58686d4070b95c78e0a74f88cb02a4d-2048x1419.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb3101 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbb3101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Comment le pack r\u00e9pond-il au brief ?<\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a23f7b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a23f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Le pack a r\u00e9pondu au brief en transformant une vision cr\u00e9ative ambitieuse en un flacon techniquement avanc\u00e9 et visuellement impactant. Sa silhouette particuli\u00e8rement haute et \u00e9lanc\u00e9e a repr\u00e9sent\u00e9 un d\u00e9fi important pour les proc\u00e9d\u00e9s de formage du verre et de d\u00e9coration, n\u00e9cessitant un contr\u00f4le pr\u00e9cis afin de garantir son int\u00e9grit\u00e9 structurelle et une application homog\u00e8ne du rev\u00eatement. Le d\u00e9grad\u00e9 bleu sur la partie sup\u00e9rieure a \u00e9galement n\u00e9cessit\u00e9 des techniques de pulv\u00e9risation avanc\u00e9es afin d\u2019obtenir une transition fluide et uniforme.<\/p><p>La pr\u00e9cision et la finesse de la gravure ont \u00e9t\u00e9 essentielles pour obtenir une finition raffin\u00e9e et tactile, renfor\u00e7ant la perception premium du flacon sans compromettre sa lisibilit\u00e9 ni la r\u00e9gularit\u00e9 de la production. Enfin, le fond personnalis\u00e9 en forme de montagne a n\u00e9cessit\u00e9 un outillage verrier innovant afin d&rsquo;associer esth\u00e9tique et fonctionnalit\u00e9. Ces diff\u00e9rents \u00e9l\u00e9ments ont \u00e9t\u00e9 d\u00e9velopp\u00e9s gr\u00e2ce \u00e0 une \u00e9troite collaboration entre les \u00e9quipes de design, d\u2019ing\u00e9nierie et de fabrication.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abfefe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8abfefe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Pourquoi pensez-vous que ce pack m\u00e9rite de remporter un Innovation Award ?<\/b><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a08a7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10a08a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"isSelectedEnd\">Grey Goose Altius \u00e9tablit une nouvelle r\u00e9f\u00e9rence dans le domaine du packaging premium pour la vodka avec son flacon haut et sculptural, son d\u00e9grad\u00e9 bleu profond et ses finitions m\u00e9talliques raffin\u00e9es \u00e9voquant la puret\u00e9 des Alpes. Cette innovation audacieuse renforce le storytelling de la marque \u00e0 travers le design, en associant \u00e9l\u00e9gance, impact visuel et excellence technique.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a7d34 elementor-widget elementor-widget-image\" data-id=\"e2a7d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc-768x1024.webp\" class=\"attachment-large size-large wp-image-506785\" alt=\"Grey Goose Altius\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc-768x1024.webp 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc-225x300.webp 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc-1152x1536.webp 1152w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc-1536x2048.webp 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/eb2748c21c6bcb34b44410f2705c59cc.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4cf2d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f4cf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-2ca3886 elementor-widget elementor-widget-text-editor\" data-id=\"2ca3886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-49a92b8 elementor-widget elementor-widget-text-editor\" data-id=\"49a92b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-7a5731b elementor-widget elementor-widget-text-editor\" data-id=\"7a5731b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><b>Avec qui avez-vous travaill\u00e9 sur ce projet ?\u00a0<\/b><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6c7a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d6c7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-e5cff9f elementor-widget elementor-widget-text-editor\" data-id=\"e5cff9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p class=\"isSelectedEnd\">Ce projet a \u00e9t\u00e9 d\u00e9velopp\u00e9 en \u00e9troite collaboration avec plusieurs partenaires cl\u00e9s. L\u2019\u00e9quipe Brand Innovation de Grey Goose a d\u00e9fini la direction cr\u00e9ative et veill\u00e9 \u00e0 son alignement avec la vision strat\u00e9gique de la marque.<\/p><p class=\"isSelectedEnd\">L\u2019agence de design Intertype a traduit le concept en un design de flacon raffin\u00e9, en trouvant l\u2019\u00e9quilibre entre esth\u00e9tique et storytelling.<\/p><p>Saverglass, notre partenaire pour la fabrication du verre, a jou\u00e9 un r\u00f4le essentiel dans la concr\u00e9tisation du design, en relevant les d\u00e9fis techniques li\u00e9s \u00e0 la hauteur du flacon, \u00e0 la pr\u00e9cision des gravures \u00e0 360\u00b0, au fond personnalis\u00e9 en forme de montagne et \u00e0 l\u2019application du d\u00e9grad\u00e9.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/awards\/pld-finalistes-2026\/\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"> D\u00e9couvrez les laur\u00e9ats des PLD Innovation Awards<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/parispackweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403ea04 elementor-widget elementor-widget-heading\" data-id=\"403ea04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8f6aa53\" data-id=\"8f6aa53\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e19583 elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"2e19583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:140,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset_tablet&quot;:150,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-65633\" class=\"ad-426x249 adsanity-426x249  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"Horizontal example\"><a rel=\"nofollow\" href=\"https:\/\/www.parispackagingweek.com\/fr\/ads\/horizontal-example\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"426\" height=\"249\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png\" class=\"attachment-full size-full wp-image-506781\" alt=\"Grey goose\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo de <a href=\"https:\/\/www.securikett.com\/sustainable-security-solutions\/\">Securikett<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnez-vous \u00e0 la newsletter du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"506777\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-506777 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-innovation-2 category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/04\/innovation-awards-spotlight-grey-goose-altius\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png\" class=\"attachment-full size-full wp-image-506781\" alt=\"Grey goose\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/Grey-goose-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/04\/innovation-awards-spotlight-grey-goose-altius\/\" >\n\t\t\t\tInnovation Awards spotlight | Grey Goose Altius\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-505896 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/03\/casal-mendes-reinvente-son-identite-avec-une-explosion-de-couleurs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES.png\" class=\"attachment-full size-full wp-image-505919\" alt=\"Paris Packaging Week | Casal Mendes turns colour into the main ingredient of its summer identity\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/09\/CASAL-MENDES-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/09\/03\/casal-mendes-reinvente-son-identite-avec-une-explosion-de-couleurs\/\" >\n\t\t\t\tCasal Mendes r\u00e9invente son identit\u00e9 avec une explosion de couleurs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-505305 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/26\/hermes-devoile-un-packaging-en-edition-limitee-pour-ses-rouges-a-levres-automne-hiver-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick.png\" class=\"attachment-full size-full wp-image-505306\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Hermes-Lipstick-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/26\/hermes-devoile-un-packaging-en-edition-limitee-pour-ses-rouges-a-levres-automne-hiver-2026\/\" >\n\t\t\t\tHerm\u00e8s d\u00e9voile un packaging en \u00e9dition limit\u00e9e pour ses rouges \u00e0 l\u00e8vres Automne-Hiver 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504611 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI.png\" class=\"attachment-full size-full wp-image-504614\" alt=\"Paris Packaging Week | Unilever takes factory management into the digital age with AI\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Unilever-AI-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/unilever-accelere-la-transformation-de-ses-usines-grace-a-lia\/\" >\n\t\t\t\tUnilever acc\u00e9l\u00e8re la transformation de ses usines gr\u00e2ce \u00e0 l\u2019IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504559 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-innovation-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1.png\" class=\"attachment-full size-full wp-image-504562\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/GLOWA-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/exclusif-glowa-le-skincare-pense-pour-vous-suivre-partout\/\" >\n\t\t\t\tExclusif | GLOWA : le skincare pens\u00e9 pour vous suivre partout\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504531 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander.png\" class=\"attachment-full size-full wp-image-504534\" alt=\"Innovation Awards spotlight | Jil Sander\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/JIL-sander-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/18\/innovation-awards-spotlight-jil-sander\/\" >\n\t\t\t\tInnovation Awards spotlight | Jil Sander\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504275 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP.png\" class=\"attachment-full size-full wp-image-504277\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/7UP-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/17\/7up-met-le-citron-vert-a-lhonneur-avec-une-nouvelle-identite-visuelle\/\" >\n\t\t\t\t7UP met le citron vert \u00e0 l&rsquo;honneur avec une nouvelle identit\u00e9 visuelle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-504253 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png\" class=\"attachment-full size-full wp-image-504255\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/08\/Breizh-Cola-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/08\/14\/breizh-cola-accelere-sa-strategie-packaging-avec-la-canette\/\" >\n\t\t\t\tBreizh Cola acc\u00e9l\u00e8re sa strat\u00e9gie packaging avec la canette\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Inscrivez-vous \u00e0 la newsletter<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En d\u00e9cembre 2025, notre prestigieux jury \u2013 compos\u00e9 de grands noms tels que Bacardi, Mo\u00ebt Hennessy, Pernod Ricard, R\u00e9my<\/p>\n","protected":false},"author":1553,"featured_media":506781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Innovation Awards spotlight | Grey Goose Altius","_seopress_titles_desc":"Grey Goose Altius a \u00e9t\u00e9 con\u00e7u pour renforcer le positionnement de la marque avec un packaging premium refl\u00e9tant la puret\u00e9 et l\u2019altitude de ses origines alpines. L\u2019objectif \u00e9tait de cr\u00e9er une expression luxueuse et moderne racontant l\u2019histoire de la fermentation \u00e0 froid et de l\u2019eau de source des Alpes fran\u00e7aises.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Innovation Awards spotlight | 1.75L Cradle D'Uss\u00e9 Cognac","_seopress_social_fb_desc":"La bouteille de D\u2019Uss\u00e9 est habituellement de petite taille. Avec la version 1,75L, le format a \u00e9t\u00e9 agrandi mais manquait encore de visibilit\u00e9. Nous avons imagin\u00e9 un cradle comme un v\u00e9ritable rituel de service, capable \u00e0 la fois de sublimer le moment de d\u00e9gustation et d\u2019augmenter la visibilit\u00e9 de la marque en point de vente et sur les lieux de consommation.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png","_seopress_social_fb_img_attachment_id":500970,"_seopress_social_fb_img_width":1736,"_seopress_social_fb_img_height":906,"_seopress_social_twitter_title":"Innovation Awards spotlight | 1.75L Cradle D'Uss\u00e9 Cognac","_seopress_social_twitter_desc":"La bouteille de D\u2019Uss\u00e9 est habituellement de petite taille. Avec la version 1,75L, le format a \u00e9t\u00e9 agrandi mais manquait encore de visibilit\u00e9. Nous avons imagin\u00e9 un cradle comme un v\u00e9ritable rituel de service, capable \u00e0 la fois de sublimer le moment de d\u00e9gustation et d\u2019augmenter la visibilit\u00e9 de la marque en point de vente et sur les lieux de consommation.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[{"url":"","title":"","desc":"","thumbnail":"","duration":"","rating":"","view_count":"","tag":""}],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[121,100,120,114],"tags":[],"edition":[],"class_list":["post-506777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-2","category-drinks","category-innovation-2","category-luxury-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/506777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=506777"}],"version-history":[{"count":4,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/506777\/revisions"}],"predecessor-version":[{"id":506792,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/506777\/revisions\/506792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/506781"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=506777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=506777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=506777"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=506777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}