{"id":514327,"date":"2026-10-26T16:56:18","date_gmt":"2026-10-26T15:56:18","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=514327"},"modified":"2026-10-28T14:12:01","modified_gmt":"2026-10-28T13:12:01","slug":"exclusif-maison-myrthus-reinventer-lart-doffrir-a-travers-le-packaging","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/exclusif-maison-myrthus-reinventer-lart-doffrir-a-travers-le-packaging\/","title":{"rendered":"Exclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"514327\" class=\"elementor elementor-514327\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04a20a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c04a20a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35239d0\" data-id=\"35239d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6b5024\" data-id=\"d6b5024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6ad1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a6ad1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Exclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dfaf9c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4dfaf9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d940a7\" data-id=\"6d940a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9956d49\" data-id=\"9956d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee9acd9 elementor-widget elementor-widget-post-info\" data-id=\"ee9acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octobre 26, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33671 elementor-widget elementor-widget-text-editor\" data-id=\"dd33671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Dans cette interview, nous \u00e9changeons avec Maxime Trassaert, Fondateur et Directeur de la Cr\u00e9ation d\u2019Amertume Studio, le studio parisien \u00e0 l\u2019origine de l\u2019identit\u00e9 de marque et du packaging de Maison Myrthus. Fort d\u2019un parcours multidisciplinaire entre strat\u00e9gie, branding, packaging, image et retail design, Maxime revient sur la r\u00e9flexion cr\u00e9ative qui a accompagn\u00e9 la naissance de cette nouvelle maison suisse d\u00e9di\u00e9e \u00e0 l\u2019art d\u2019offrir.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be7b07 elementor-widget elementor-widget-text-editor\" data-id=\"8be7b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis plus de quinze ans, Maxime Trassaert accompagne les marques dans la cr\u00e9ation d\u2019univers singuliers et coh\u00e9rents. Apr\u00e8s dix ann\u00e9es consacr\u00e9es au retail design, il a progressivement \u00e9largi son champ d\u2019expertise \u00e0 la strat\u00e9gie et \u00e0 l\u2019identit\u00e9 de marque, au design graphique, au packaging et \u00e0 l\u2019am\u00e9nagement d\u2019espaces commerciaux.<\/p><p>Au cours de sa carri\u00e8re, il a collabor\u00e9 avec des marques et maisons telles que Van Cleef &amp; Arpels, L\u2019Or\u00e9al, Sephora, Veuve Clicquot, Le Bristol Paris, Nike et Ladur\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcff152 elementor-widget elementor-widget-image\" data-id=\"fcff152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png\" class=\"attachment-large size-large wp-image-514334\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-768x401.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15260a0 elementor-widget elementor-widget-text-editor\" data-id=\"15260a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Pouvez-vous nous pr\u00e9senter Amertume Studio, son histoire, ses valeurs et votre approche du branding et du design packaging ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19721e elementor-widget elementor-widget-text-editor\" data-id=\"d19721e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Amertume Studio est n\u00e9 en 2023 de l\u2019envie de r\u00e9unir les diff\u00e9rentes disciplines qui ont fa\u00e7onn\u00e9 mon parcours : strat\u00e9gie, identit\u00e9 visuelle, packaging, image et retail design.<\/p><p>Le studio s\u2019est d\u2019abord d\u00e9velopp\u00e9 \u00e0 l\u2019international, notamment aux \u00c9tats-Unis et au Moyen-Orient, en accompagnant aussi bien de jeunes marques que des maisons \u00e9tablies dans les secteurs de la beaut\u00e9 et de la fragrance, de la mode et du food &amp; beverage. Nous avons ensuite progressivement renforc\u00e9 notre pr\u00e9sence en France, notamment \u00e0 travers des collaborations avec des maisons comme SABON et Maison Crivelli. Ce parcours nous permet aujourd\u2019hui de m\u00ealer une sensibilit\u00e9 parisienne \u00e0 une vision internationale.<\/p><p>Nous pensons qu\u2019une marque doit avant tout reposer sur une vision coh\u00e9rente. Strat\u00e9gie, identit\u00e9, packaging, image et espaces physiques doivent tous raconter la m\u00eame histoire. Notre r\u00f4le est d\u2019identifier ce qui rend une marque singuli\u00e8re, puis de traduire cette id\u00e9e en un langage visuel clair, coh\u00e9rent et reconnaissable.<\/p><p>Le packaging occupe une place centrale dans notre approche, car il constitue souvent le premier contact physique entre une personne et une marque. Au-del\u00e0 de sa fonction, nous cherchons \u00e0 travailler ce qu\u2019il fait ressentir \u00e0 travers son design, ses d\u00e9tails, ses mat\u00e9riaux et ses textures, ainsi que l\u2019impression qu\u2019il laisse.<\/p><p>Nos valeurs reposent sur la curiosit\u00e9, l\u2019exigence, la coh\u00e9rence et la proximit\u00e9 avec nos clients. En tant que studio ind\u00e9pendant, nous travaillons au plus pr\u00e8s de chaque projet et conservons une vision cr\u00e9ative unifi\u00e9e, des premi\u00e8res r\u00e9flexions strat\u00e9giques jusqu\u2019aux derniers d\u00e9tails de r\u00e9alisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac0905 elementor-widget elementor-widget-image\" data-id=\"4ac0905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-08-768x1024.jpg\" class=\"attachment-large size-large wp-image-514431\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-08-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-08-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-08.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fff512 elementor-widget elementor-widget-text-editor\" data-id=\"9fff512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pouvez-vous nous en dire plus sur Maison Myrthus, son histoire, son positionnement et la mani\u00e8re dont votre collaboration avec la maison a d\u00e9but\u00e9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0a0c5 elementor-widget elementor-widget-text-editor\" data-id=\"fb0a0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Maison Myrthus est une maison suisse d\u00e9di\u00e9e \u00e0 l\u2019art d\u2019offrir. Elle repose sur une conviction simple : un cadeau n\u2019est jamais seulement un objet. C\u2019est une attention, une \u00e9motion et un moment de connexion entre celui qui offre et celui qui re\u00e7oit.<\/p><p>La maison propose une s\u00e9lection soigneusement choisie d\u2019objets fabriqu\u00e9s exclusivement en Suisse. Son positionnement s\u2019appuie sur la qualit\u00e9, la provenance, le savoir-faire local et une approche plus consciente de la consommation. \u00c0 une \u00e9poque o\u00f9 l\u2019acte d\u2019offrir peut parfois sembler rapide et impersonnel, Maison Myrthus cherche \u00e0 redonner du sens au geste, au temps consacr\u00e9 au choix d\u2019un objet et \u00e0 la mani\u00e8re dont celui-ci est pr\u00e9sent\u00e9.<\/p><p>Maison Myrthus a directement fait appel \u00e0 Amertume Studio pour repenser son identit\u00e9 et concevoir l\u2019ensemble de son syst\u00e8me packaging. D\u00e8s nos premiers \u00e9changes, nous avons compris que notre r\u00f4le serait de construire tout un univers autour du rituel du cadeau.<\/p><p>Notre objectif \u00e9tait de traduire cette vision \u00e0 travers une identit\u00e9 m\u00ealant \u00e9motion, pr\u00e9cision et savoir-faire. Elle devait exprimer le positionnement premium de la maison tout en restant chaleureuse, sinc\u00e8re et accessible. Ses racines suisses devaient \u00e9galement transpara\u00eetre dans la sobri\u00e9t\u00e9 du langage visuel, la qualit\u00e9 des mat\u00e9riaux et l\u2019importance accord\u00e9e \u00e0 une production locale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6057c elementor-widget elementor-widget-image\" data-id=\"dc6057c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-07-768x1024.jpg\" class=\"attachment-large size-large wp-image-514351\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-07-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-07-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-07.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b913c5 elementor-widget elementor-widget-text-editor\" data-id=\"8b913c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Quelle r\u00e9flexion cr\u00e9ative a guid\u00e9 la conception de l\u2019identit\u00e9 et du packaging, et que souhaitiez-vous exprimer autour de l\u2019art d\u2019offrir ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8fc41 elementor-widget elementor-widget-text-editor\" data-id=\"9b8fc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Notre r\u00e9flexion cr\u00e9ative est partie d\u2019une question : comment transformer le geste d\u2019offrir en v\u00e9ritable langage de marque ?<\/p><p>Nous nous sommes d\u2019abord int\u00e9ress\u00e9s \u00e0 tout ce qui entoure l\u2019objet. Le ruban s\u2019est rapidement impos\u00e9 comme l\u2019id\u00e9e centrale du projet. C\u2019est l\u2019un des symboles les plus imm\u00e9diats et universels du cadeau, mais il \u00e9voque \u00e9galement le soin apport\u00e9 \u00e0 sa pr\u00e9paration, l\u2019attente avant son ouverture et le moment de d\u00e9couverte lorsque le ruban est d\u00e9fait.<\/p><p>Nous voulions que le ruban devienne le fondement de l\u2019identit\u00e9. Ses courbes et ses plis composent le logotype de Maison Myrthus, structurent les compositions graphiques et se d\u00e9clinent sur les diff\u00e9rents points de contact de la marque. Un geste familier devient ainsi une signature visuelle contemporaine et distinctive.<\/p><p>Pour le packaging, nous avons d\u00e9velopp\u00e9 un langage compl\u00e9mentaire inspir\u00e9 des tampons traditionnels, des \u00e9tiquettes vintage et des techniques d\u2019impression artisanales. Cette direction \u00e9voque la provenance, l\u2019authenticit\u00e9 et la trace laiss\u00e9e par la main de l\u2019artisan. Les textures et les l\u00e9g\u00e8res irr\u00e9gularit\u00e9s apportent de la chaleur \u00e0 la pr\u00e9cision de l\u2019identit\u00e9 et font \u00e9cho au savoir-faire derri\u00e8re les objets eux-m\u00eames.<\/p><p>En associant le ruban et cette notion d\u2019empreinte, nous souhaitions exprimer une vision du cadeau fond\u00e9e sur l\u2019attention, l\u2019\u00e9motion et l\u2019intention. Chaque d\u00e9tail devait participer pleinement au rituel et donner le sentiment d\u2019avoir \u00e9t\u00e9 pens\u00e9 sp\u00e9cialement pour la personne qui re\u00e7oit le cadeau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3f5d0 elementor-widget elementor-widget-image\" data-id=\"5c3f5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-03-768x1024.jpg\" class=\"attachment-large size-large wp-image-514434\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-03-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-03-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-03.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3281c elementor-widget elementor-widget-text-editor\" data-id=\"ef3281c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Quel est, selon vous, l\u2019\u00e9l\u00e9ment le plus distinctif du packaging, et comment permet-il \u00e0 Maison Myrthus de se d\u00e9marquer dans l\u2019univers du gifting ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e549585 elementor-widget elementor-widget-text-editor\" data-id=\"e549585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Le caract\u00e8re distinctif du packaging vient de l\u2019interaction entre plusieurs \u00e9l\u00e9ments : une identit\u00e9 visuelle forte et imm\u00e9diatement reconnaissable, un embossage noir qui apporte du relief et de la profondeur, une teinte de vert distinctive qui devient une couleur signature de la marque, ainsi que les imperfections assum\u00e9es de ses \u00e9l\u00e9ments imprim\u00e9s.<\/p><p>Nous avons choisi de mettre en avant les textures, les variations d\u2019encre et les irr\u00e9gularit\u00e9s propres aux techniques d\u2019impression artisanales. Les graphismes ont \u00e9t\u00e9 con\u00e7us pour donner l\u2019impression d\u2019avoir \u00e9t\u00e9 directement appos\u00e9s sur le mat\u00e9riau, presque comme un tampon. Cela conf\u00e8re au packaging la qualit\u00e9 d\u2019une v\u00e9ritable empreinte physique.<\/p><p>Le contraste entre la pr\u00e9cision de l\u2019identit\u00e9, la profondeur de l\u2019embossage noir, la pr\u00e9sence du vert et le caract\u00e8re expressif de l\u2019impression donne au packaging une personnalit\u00e9 contemporaine, tactile et vivante. Chaque pi\u00e8ce poss\u00e8de ainsi son propre caract\u00e8re tout en restant imm\u00e9diatement identifiable comme Maison Myrthus.<\/p><p>Dans un univers du gifting souvent marqu\u00e9 par une d\u00e9coration tr\u00e8s \u00e9labor\u00e9e ou, \u00e0 l\u2019inverse, par un minimalisme parfois impersonnel, Maison Myrthus propose une vision plus humaine du raffinement, fond\u00e9e sur la couleur, le geste, les mat\u00e9riaux et le savoir-faire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f7104 elementor-widget elementor-widget-image\" data-id=\"36f7104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-04-768x1024.jpg\" class=\"attachment-large size-large wp-image-514437\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-04-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-04-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-04.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ddca60 elementor-widget elementor-widget-text-editor\" data-id=\"8ddca60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y a-t-il eu des d\u00e9fis lors du processus cr\u00e9atif, qu\u2019ils soient strat\u00e9giques, visuels ou techniques, et comment les avez-vous abord\u00e9s ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed20e6 elementor-widget elementor-widget-text-editor\" data-id=\"6ed20e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La production a \u00e9t\u00e9 un \u00e9l\u00e9ment cl\u00e9 du projet. D\u00e8s le d\u00e9part, l\u2019ambition \u00e9tait de produire l\u2019ensemble du packaging en Suisse, de l\u2019approvisionnement en papier et carton jusqu\u2019\u00e0 l\u2019impression et aux finitions. Nous avons travaill\u00e9 avec un petit atelier suisse, en privil\u00e9giant notamment un papier kraft sourc\u00e9 et produit en Suisse, un carton recycl\u00e9 fabriqu\u00e9 localement \u00e0 partir de mat\u00e9riaux issus de sources responsables, ainsi que des encres non toxiques.<\/p><p>Les textures, les variations d\u2019encre et l\u2019embossage ne pouvaient pas \u00eatre \u00e9valu\u00e9s uniquement \u00e0 l\u2019\u00e9cran. Ils ont n\u00e9cessit\u00e9 plusieurs s\u00e9ries de tests physiques, des ajustements et un dialogue \u00e9troit avec les fabricants. Nous avons consid\u00e9r\u00e9 ces contraintes comme faisant partie int\u00e9grante du processus cr\u00e9atif. Le comportement des mat\u00e9riaux et les sp\u00e9cificit\u00e9s de l\u2019impression ont progressivement enrichi le projet, contribuant \u00e0 son caract\u00e8re tactile, expressif et authentique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadf1d3 elementor-widget elementor-widget-image\" data-id=\"aadf1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-05-768x1024.jpg\" class=\"attachment-large size-large wp-image-514441\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-05-768x1024.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-05-225x300.jpg 225w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-05.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fabb4 elementor-widget elementor-widget-text-editor\" data-id=\"14fabb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon vous, quel r\u00f4le le packaging joue-t-il dans<strong>\u00a0la transformation d\u2019un cadeau en une exp\u00e9rience m\u00e9morable ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0883c3b elementor-widget elementor-widget-text-editor\" data-id=\"0883c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le packaging constitue souvent le premier contact physique du destinataire avec un cadeau. Avant m\u00eame de d\u00e9couvrir l\u2019objet, il d\u00e9couvre son design, ses mat\u00e9riaux, ses textures et le soin apport\u00e9 \u00e0 sa pr\u00e9sentation. Il cr\u00e9e une attente et transmet imm\u00e9diatement l\u2019attention port\u00e9e au geste.<\/p><p>D\u00e9faire un ruban, retirer un autocollant orn\u00e9 d\u2019un monogramme emboss\u00e9, soulever un couvercle, d\u00e9plier le papier de soie puis d\u00e9couvrir progressivement l\u2019objet sont autant de gestes qui permettent de ralentir le moment et de cr\u00e9er un v\u00e9ritable rituel. Le packaging devient alors une partie int\u00e9grante de l\u2019\u00e9motion et peut rendre l\u2019exp\u00e9rience aussi m\u00e9morable que le cadeau lui-m\u00eame.<\/p><p>Pour Maison Myrthus, nous avons abord\u00e9 l\u2019art d\u2019offrir en consid\u00e9rant chaque \u00e9tape de la d\u00e9couverte comme une partie de l\u2019exp\u00e9rience. Ouvrir le colis, d\u00e9couvrir une carte, retirer un autocollant, d\u00e9plier le papier de soie et finalement r\u00e9v\u00e9ler le cadeau cr\u00e9e une succession de gestes et d\u2019\u00e9motions. Chaque \u00e9l\u00e9ment prolonge l\u2019univers de la maison et transforme l\u2019ouverture du colis en une exp\u00e9rience \u00e0 part enti\u00e8re.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8521b elementor-widget elementor-widget-image\" data-id=\"0a8521b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-01-683x1024.jpg\" class=\"attachment-large size-large wp-image-514443\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-01-683x1024.jpg 683w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-01-200x300.jpg 200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-01-768x1152.jpg 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Amertume-studio-x-Maison-Myrthus-01.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a00d3 elementor-widget elementor-widget-text-editor\" data-id=\"48a00d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quels retours avez-vous re\u00e7us jusqu\u2019\u00e0 pr\u00e9sent, de la part des consommateurs ou m\u00eame de la communaut\u00e9 design ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a1b86 elementor-widget elementor-widget-text-editor\" data-id=\"09a1b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les retours sur le projet ont \u00e9t\u00e9 extr\u00eamement positifs, aussi bien de la part du client que de la communaut\u00e9 internationale du design.<\/p><p>Maison Myrthus a imm\u00e9diatement adh\u00e9r\u00e9 \u00e0 la direction cr\u00e9ative et \u00e0 l\u2019id\u00e9e de construire son identit\u00e9 autour d\u2019un geste universel. La collaboration \u00e9troite entre la maison, notre studio et les partenaires de production a \u00e9t\u00e9 essentielle pour pr\u00e9server l\u2019intention initiale tout au long du d\u00e9veloppement.<\/p><p>Depuis son lancement, le projet a \u00e9t\u00e9 partag\u00e9 ou publi\u00e9 par une quinzaine de plateformes internationales sp\u00e9cialis\u00e9es dans le branding, le packaging et le design, notamment Pentawards, Mindsparkle Magazine et Beyond Branding.<\/p><p>Cette visibilit\u00e9 a contribu\u00e9 \u00e0 renforcer la pr\u00e9sence internationale d\u2019Amertume Studio et \u00e0 mettre en avant notre capacit\u00e9 \u00e0 cr\u00e9er des univers de marque distinctifs, dans lesquels identit\u00e9 et packaging racontent une m\u00eame histoire. \u00c0 la suite de cette couverture, plusieurs marques nous ont \u00e9galement contact\u00e9s pour envisager de nouvelles collaborations en branding et packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3633c0b elementor-widget elementor-widget-text-editor\" data-id=\"3633c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Identit\u00e9 de marque et design packaging : Amertume Studio\u00ae<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3083f elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"6d3083f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.instagram.com\/vogis.gin\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6e140 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"8b6e140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.instagram.com\/amertumestudio?utm_source=ig_web_button_share_sheet&#038;srtk=ZDNlZDc0MzIxNw==\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">EN SAVOIR PLUS SUR  AMERTUME STUDIO<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee721 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"efee721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/parispackweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/parispackagingweek\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403ea04 elementor-widget elementor-widget-heading\" data-id=\"403ea04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partager cet article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c65bf elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"52c65bf\" data-element_type=\"widget\" data-e-type=\"widget\" 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srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga.jpg 426w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/04\/426-x-249_Yoga-300x175.jpg 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/a><\/div>\n<\/div><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860a842 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"860a842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png\" class=\"attachment-full size-full wp-image-514334\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb3eaa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecb3eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPhoto de www.industries-cosmetiques.fr\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2e5ad elementor-widget elementor-widget-spacer\" data-id=\"aa2e5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-654365c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"654365c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8ed3c8\" data-id=\"b8ed3c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b76adf elementor-widget elementor-widget-heading\" data-id=\"5b76adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abonnez-vous \u00e0 la newsletter du salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64cc38 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c64cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Fruit Newsletters\" aria-label=\"Fruit Newsletters\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"514327\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c64cc38\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Adresse mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_1e34227 elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_1e34227\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcRLiMdAAAAAMfz2VLOztX3J4YGX2zjQnrCNW2V\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVOYER<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d6bbf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"45d6bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a188940 elementor-widget elementor-widget-heading\" data-id=\"a188940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le derni\u00e8re article de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607271b elementor-posts--align-left elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"607271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514327 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/exclusif-maison-myrthus-reinventer-lart-doffrir-a-travers-le-packaging\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png\" class=\"attachment-full size-full wp-image-514334\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/exclusif-maison-myrthus-reinventer-lart-doffrir-a-travers-le-packaging\/\" >\n\t\t\t\tExclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514173 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-event-news-3 category-event-news-2 category-innovation-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/communique-de-presse-le-design-francais-a-lhonneur-aux-pentawards-2026-100-designs-packaging-dexception-attendus-a-paris\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/55597419689_33b5d7f2fa_o.jpg\" class=\"attachment-full size-full wp-image-514185\" alt=\"Pentawards Gala diamond winners\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/55597419689_33b5d7f2fa_o.jpg 1800w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/55597419689_33b5d7f2fa_o-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/55597419689_33b5d7f2fa_o-1536x1024.jpg 1536w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/55597419689_33b5d7f2fa_o-768x512.jpg 768w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/26\/communique-de-presse-le-design-francais-a-lhonneur-aux-pentawards-2026-100-designs-packaging-dexception-attendus-a-paris\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Le design fran\u00e7ais \u00e0 l\u2019honneur aux Pentawards 2026 : 100 designs packaging d\u2019exception attendus \u00e0 Paris\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514018 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/poco-vino-mise-sur-les-bulles-avec-neuf-nouvelles-cuvees\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png\" class=\"attachment-full size-full wp-image-514022\" alt=\"Poco Vino Article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/poco-vino-mise-sur-les-bulles-avec-neuf-nouvelles-cuvees\/\" >\n\t\t\t\tPoco Vino mise sur les bulles avec neuf nouvelles cuv\u00e9es\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-514002 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/pour-halloween-les-bouteilles-de-liqueur-se-deguisent-en-fantomes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png\" class=\"attachment-full size-full wp-image-514004\" alt=\"Halloween Bottle article\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/22\/pour-halloween-les-bouteilles-de-liqueur-se-deguisent-en-fantomes\/\" >\n\t\t\t\tPour Halloween, les bouteilles de liqueur se d\u00e9guisent en fant\u00f4mes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513952 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/21\/dom-perignon-confie-ses-bouteilles-a-damien-hirst\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png\" class=\"attachment-full size-full wp-image-513954\" alt=\"Dom P\u00e9rignon\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Article-visual-3-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/21\/dom-perignon-confie-ses-bouteilles-a-damien-hirst\/\" >\n\t\t\t\tDom P\u00e9rignon confie ses bouteilles \u00e0 Damien Hirst\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-513732 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-business-2 category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/15\/les-inscriptions-sont-ouvertes\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1001\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg\" class=\"attachment-full size-full wp-image-513738\" alt=\"Paris Packaging Week 2027\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px.jpg 1001w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/PPW27_grip-app_Gripp-App-logo-1000x1000px-768x768.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/15\/les-inscriptions-sont-ouvertes\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Tous les regards se tournent vers Paris : les inscriptions sont ouvertes pour la plus grande \u00e9dition de la Paris Packaging Week\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-510839 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 edition-paris-packaging-week-2026\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png\" class=\"attachment-full size-full wp-image-512515\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve-.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/herve--768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/communique-de-presse-paris-packaging-week-innovation-awards-2027-de-nouvelles-copresidences-pour-porter-laudace-louverture-et-la-transmission\/\" >\n\t\t\t\tCommuniqu\u00e9 de presse | Paris Packaging Week Innovation Awards 2027 : de nouvelles copr\u00e9sidences pour porter l\u2019audace, l\u2019ouverture et la transmission\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-512499 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-business-2 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1734\" height=\"907\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png\" class=\"attachment-full size-full wp-image-512502\" alt=\"Paris Packaging Week | Lysol warms up the air sanitiser category with two seasonal scents\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers.png 1734w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-768x402.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/Duo-de-sprays-desinfectants-Lysol-saisonniers-1536x803.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/10\/08\/lysol-lance-deux-parfums-saisonniers-pour-son-assainisseur-dair\/\" >\n\t\t\t\tLysol lance deux parfums saisonniers pour son assainisseur d\u2019air\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60377b9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"60377b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a data-dynamic-button=\"[&quot;&quot;]\" href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e0c966\" data-id=\"5e0c966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cette interview, nous \u00e9changeons avec Maxime Trassaert, Fondateur et Directeur de la Cr\u00e9ation d\u2019Amertume Studio, le studio parisien<\/p>\n","protected":false},"author":1553,"featured_media":514334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Exclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging","_seopress_titles_desc":"Dans cette interview, nous \u00e9changeons avec Maxime Trassaert, Fondateur et Directeur de la Cr\u00e9ation d\u2019Amertume Studio, le studio parisien \u00e0 l\u2019origine de l\u2019identit\u00e9 de marque et du packaging de Maison Myrthus. Fort d\u2019un parcours multidisciplinaire entre strat\u00e9gie, branding, packaging, image et retail design, Maxime revient sur la r\u00e9flexion cr\u00e9ative qui a accompagn\u00e9 la naissance de cette nouvelle maison suisse d\u00e9di\u00e9e \u00e0 l\u2019art d\u2019offrir.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Exclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging","_seopress_social_fb_desc":"Dans cette interview, nous \u00e9changeons avec Maxime Trassaert, Fondateur et Directeur de la Cr\u00e9ation d\u2019Amertume Studio, le studio parisien \u00e0 l\u2019origine de l\u2019identit\u00e9 de marque et du packaging de Maison Myrthus. Fort d\u2019un parcours multidisciplinaire entre strat\u00e9gie, branding, packaging, image et retail design, Maxime revient sur la r\u00e9flexion cr\u00e9ative qui a accompagn\u00e9 la naissance de cette nouvelle maison suisse d\u00e9di\u00e9e \u00e0 l\u2019art d\u2019offrir.","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png","_seopress_social_fb_img_attachment_id":514334,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":626,"_seopress_social_twitter_title":"Exclusif | Maison Myrthus : r\u00e9inventer l\u2019art d\u2019offrir \u00e0 travers le packaging","_seopress_social_twitter_desc":"Dans cette interview, nous \u00e9changeons avec Maxime Trassaert, Fondateur et Directeur de la Cr\u00e9ation d\u2019Amertume Studio, le studio parisien \u00e0 l\u2019origine de l\u2019identit\u00e9 de marque et du packaging de Maison Myrthus. Fort d\u2019un parcours multidisciplinaire entre strat\u00e9gie, branding, packaging, image et retail design, Maxime revient sur la r\u00e9flexion cr\u00e9ative qui a accompagn\u00e9 la naissance de cette nouvelle maison suisse d\u00e9di\u00e9e \u00e0 l\u2019art d\u2019offrir.","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/61\/2026\/10\/2.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[101,116],"tags":[],"edition":[],"class_list":["post-514327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/514327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=514327"}],"version-history":[{"count":5,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/514327\/revisions"}],"predecessor-version":[{"id":514940,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/514327\/revisions\/514940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/514334"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=514327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=514327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=514327"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=514327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}