{"id":55410,"date":"2022-02-15T09:42:36","date_gmt":"2022-02-15T08:42:36","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=55410"},"modified":"2022-03-01T17:53:38","modified_gmt":"2022-03-01T16:53:38","slug":"etude-de-cas-de-conception-kristall-vodka-un-design-prestigieux-et-precieux","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/15\/etude-de-cas-de-conception-kristall-vodka-un-design-prestigieux-et-precieux\/","title":{"rendered":"\u00c9tude de cas de conception | Kristall Vodka, un design prestigieux et pr\u00e9cieux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55410\" class=\"elementor elementor-55410\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de conception | Kristall Vodka, un design prestigieux et pr\u00e9cieux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Prestige et pr\u00e9ciosit\u00e9 sont les deux mots qui ont inspir\u00e9 Matt\u00e9o Tabutieaux pour cr\u00e9er ce concept. D\u00e9couvrez-en plus sur ce pack dans notre \u00e9tude de cas exclusive ci-dessous.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p>\n<p>\u00ab\u00a0Prestige et pr\u00e9ciosit\u00e9. Ces deux mots m&rsquo;ont inspir\u00e9 la cr\u00e9ation de l&rsquo;ensemble du projet. En nommant cette marque Kristall, j&rsquo;ai voulu r\u00e9unir deux entit\u00e9s tr\u00e8s similaires. Le cristal : pur, inalt\u00e9r\u00e9, pr\u00e9cieux et prestigieux. Et la vodka Kristall, qui reprend ces m\u00eames aspects\u00a0\u00bb, explique Matt\u00e9o.&nbsp;<\/p>\n<p>Chaque lettre de Kristall est inscrite \u00e0 l&rsquo;int\u00e9rieur du logo afin de cr\u00e9er un lien entre le pictogramme et l&rsquo;histoire de la marque. Pour ajouter cette touche de brillance que l&rsquo;on retrouve dans un cristal, Matt\u00e9o a teint\u00e9 le logotype de couleur iris\u00e9e. Ce jeu entre des d\u00e9grad\u00e9s de violet, de rose et de bleu donne au produit une impression de raret\u00e9. La vodka Kristall, comme son nom l&rsquo;indique, est aussi pr\u00e9cieuse et rare qu&rsquo;un cristal.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-55442 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall7-1.jpg\" alt=\"\" width=\"1200\" height=\"839\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall7-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall7-1-300x210.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall7-1-1024x716.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall7-1-768x537.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold\">Qu&rsquo;est-ce qui a inspir\u00e9 la conception du design ?&nbsp;<\/span><\/p>\n<p>L&#8217;emballage en \u00e9dition limit\u00e9e de la vodka Kristall s&rsquo;inspire de la forme et de la raret\u00e9 d&rsquo;un cristal. Pur dans sa blancheur, fragment\u00e9 et aiguis\u00e9 comme un diamant, avec une touche de brillance rappelant la couleur du cristal. Un emballage aussi haut de gamme doit \u00eatre con\u00e7u avec soin.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-55454 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-2.jpg\" alt=\"\" width=\"1200\" height=\"839\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-2.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-2-300x210.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-2-1024x716.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-2-768x537.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold\"><b>Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/b><\/span><\/p>\n<p>Pour donner du rythme, une rupture s\u00e9pare la partie fragment\u00e9e de la partie recouverte de papier verg\u00e9. Seul le pictogramme gaufr\u00e9 et iris\u00e9 appara\u00eet sur cette partie pour en pr\u00e9server la pr\u00e9ciosit\u00e9. Une \u00e9tiquette sur le c\u00f4t\u00e9 contenant les informations essentielles sur la vodka accentue la rupture. Sur la partie fragment\u00e9e de la c\u00e9ramique, le nom de la marque \u00ab\u00a0Kristall\u00a0\u00bb est s\u00e9rigraphi\u00e9 avec cette couleur iris\u00e9e. \u00ab\u00a0Vodka\u00a0\u00bb, dans un gris clair, appara\u00eet \u00e9galement. L&rsquo;\u00e9tui dans lequel est plac\u00e9 l&#8217;emballage \u00e9pouse exactement la forme du pictogramme et renforce l&rsquo;id\u00e9e de raret\u00e9, presque comme s&rsquo;il contenait un bijou.&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-55449 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall3-2-scaled-1.jpg\" alt=\"\" width=\"1200\" height=\"839\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall3-2-scaled-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall3-2-scaled-1-300x210.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall3-2-scaled-1-1024x716.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall3-2-scaled-1-768x537.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: bold\"><b>Concepteur <\/b>: <\/span>Hurtikonn Studio<\/p>\n<p><span style=\"font-weight: bold\"><b>Produit :&nbsp;<\/b><\/span>Kristal Vodka&nbsp;<\/p>\n<p><span style=\"font-weight: bold\"><b>Date de lancement : <\/b><\/span>2021<\/p>\n<p>Connectez avec Matt\u00e9o Tabutieaux :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/hurtikonn.wixsite.com\/hurtikonngraphic\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\"><\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b13a9 elementor-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-dynamic-button\" data-id=\"16b13a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"839\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-1.jpg\" class=\"attachment-full size-full wp-image-55430\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-1-300x210.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-1-1024x716.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Kristall1-3-2048x1432-1-768x537.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500966 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"906\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png\" class=\"attachment-full size-full wp-image-500970\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&rsquo;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500939 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-business-2 category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png\" class=\"attachment-full size-full wp-image-500930\" alt=\"CNE Press Release\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" >\n\t\t\t\tEmballage en France : Proximit\u00e9, Vitalit\u00e9, Souverainet\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500901 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png\" class=\"attachment-full size-full wp-image-500906\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly\u2026 \u00ab Behind the Pack \u00bb en bref\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500894 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png\" class=\"attachment-full size-full wp-image-500893\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" >\n\t\t\t\tLa brasserie Loch Lomond \u00e9tend la gamme West Highland Spirits aux boissons pr\u00eates \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500853 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png\" class=\"attachment-full size-full wp-image-500877\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" >\n\t\t\t\tAdam pr\u00e9sente un coffret minimaliste en bois ancr\u00e9 dans l&rsquo;identit\u00e9 locale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png\" class=\"attachment-full size-full wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prestige et pr\u00e9ciosit\u00e9 sont les deux mots qui ont inspir\u00e9 Matt\u00e9o Tabutieaux pour cr\u00e9er ce concept. D\u00e9couvrez-en plus sur<\/p>\n","protected":false},"author":1,"featured_media":55430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Kristall Vodka, un design prestigieux et pr\u00e9cieux","_seopress_titles_desc":"Prestige et pr\u00e9ciosit\u00e9 sont les deux mots qui ont inspir\u00e9 Matt\u00e9o Tabutieaux pour cr\u00e9er ce concept. D\u00e9couvrez-en plus sur ce pack dans notre \u00e9tude de cas exclusive ci-dessous.","_seopress_robots_index":"","footnotes":""},"categories":[395,123,394,138],"tags":[],"edition":[],"class_list":["post-55410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-drinks-en","category-innovation-en","category-luxury-en"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=55410"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55410\/revisions"}],"predecessor-version":[{"id":58982,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55410\/revisions\/58982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/55430"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=55410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=55410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=55410"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=55410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}