{"id":55624,"date":"2022-02-15T18:12:15","date_gmt":"2022-02-15T17:12:15","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=55624"},"modified":"2022-03-16T17:06:03","modified_gmt":"2022-03-16T16:06:03","slug":"tendances-du-secteur-du-maquillage-par-monia-merabet-weoutwow","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/15\/tendances-du-secteur-du-maquillage-par-monia-merabet-weoutwow\/","title":{"rendered":"Tendances du secteur du maquillage par Monia Merabet &#8211; WeOutWow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55624\" class=\"elementor elementor-55624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tendances du secteur du maquillage par Monia Merabet &#8211; WeOutWow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 15, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d\u2019innovation strat\u00e9gique, nous parle des tendances packaging dans le secteur du maquillage.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab&nbsp;Alors que la demande s&rsquo;est d\u00e9plac\u00e9e du maquillage vers les soins de la peau et la beaut\u00e9 hybride au plus fort de la crise, le segment des cosm\u00e9tiques de couleur revient en force, notamment pour les cat\u00e9gories yeux et l\u00e8vres. Les consommateurs ont adopt\u00e9 de nouvelles habitudes et ont des attentes diff\u00e9rentes quant aux produits de maquillage qu&rsquo;ils souhaitent acheter. La durabilit\u00e9 est, bien entendu, un sujet majeur pour l&rsquo;industrie du maquillage, et l&rsquo;innovation en mati\u00e8re d&#8217;emballage apporte de nombreuses solutions int\u00e9ressantes. D&rsquo;autres tendances en mati\u00e8re d&#8217;emballage m\u00e9ritent d&rsquo;\u00eatre examin\u00e9es, comme les conteneurs souples et le design.<\/p>\n<p><span style=\"font-weight: bold\">L&rsquo;ENVIRONNEMENT AVANT TOUT<\/span><\/p>\n<p>Le secteur de la beaut\u00e9 est \u00e0 la recherche d&rsquo;options durables en termes de formulations mais aussi d&#8217;emballages, et le segment du maquillage n&rsquo;est pas \u00e9tranger \u00e0 cet effort. Les produits rechargeables sont en plein essor et des marques comme Herm\u00e8s, La Bouche Rouge ou, plus r\u00e9cemment, Fenty proposent des rouges \u00e0 l\u00e8vres rechargeables. Les mascaras rechargeables sont moins courants. La marque am\u00e9ricaine Izzy Beauty propose un syst\u00e8me de mascara rechargeable utilisant des tubes fabriqu\u00e9s en acier inoxydable de qualit\u00e9 m\u00e9dicale et con\u00e7us pour \u00eatre nettoy\u00e9s et recharg\u00e9s plus de 10 000 fois. Le mascara Izzy n&rsquo;a pas d&#8217;emballage ext\u00e9rieur et est exp\u00e9di\u00e9 dans des enveloppes r\u00e9utilisables fabriqu\u00e9es \u00e0 partir de mat\u00e9riaux recycl\u00e9s. Du c\u00f4t\u00e9 des produits recyclables, les innovations visent \u00e0 atteindre la barre des 100 % de recyclage, comme l&rsquo;eyeliner et le crayon \u00e0 sourcils v\u00e9g\u00e9talisables de Sprout, qui, une fois utilis\u00e9s et enterr\u00e9s dans le sol, se transforment en fleurs sauvages favorables aux abeilles.<\/p>\n<p><span style=\"font-weight: bold\">NOUVELLES FORMES&nbsp;<\/span><\/p>\n<p>En partie pour son aspect \u00e9cologique mais aussi pour son attrait sensoriel, les consommateurs sont de plus en plus sensibles aux emballages souples. Peu r\u00e9pandu dans le maquillage, il ne cesse de se d\u00e9velopper gr\u00e2ce \u00e0 un mat\u00e9riau populaire : l&rsquo;aluminium, appr\u00e9ci\u00e9 pour sa recyclabilit\u00e9 et sa l\u00e9g\u00e8ret\u00e9, mais aussi parce qu&rsquo;il permet de r\u00e9duire les frais d&rsquo;exp\u00e9dition. The Unseen, une marque britannique connue pour son ombre \u00e0 paupi\u00e8res Spectra (une cr\u00e8me pour les yeux qui r\u00e9fl\u00e9chit la lumi\u00e8re et transforme les couleurs en r\u00e9agissant \u00e0 la lumi\u00e8re vive, comme le flash d&rsquo;un t\u00e9l\u00e9phone), a conditionn\u00e9 son produit dans un tube en aluminium recyclable avec une pochette sous vide biod\u00e9gradable pour l&#8217;emballage ext\u00e9rieur. Les pochettes souples pour le maquillage sont \u00e9galement de plus en plus populaires. Des soci\u00e9t\u00e9s comme About Face avec sa collection Fractal ou la marque japonaise Tiny Tiny ont toutes deux lanc\u00e9 des rouges \u00e0 l\u00e8vres et des ombres \u00e0 paupi\u00e8res dans de petites pochettes avec un couvercle \u00e9quipe d&rsquo;un pinceau.<\/p>\n<p><span style=\"font-weight: bold\">TENDANCES EN MATI\u00c8RE DE DESIGN&nbsp;<\/span><\/p>\n<p>Avec l&rsquo;augmentation du nombre de marques de maquillage gender-fluid, le design des emballages a \u00e9t\u00e9 influenc\u00e9 et peut prendre deux directions oppos\u00e9es. Il peut adopter une approche minimaliste, adapt\u00e9e \u00e0 tous, avec des designs \u00e9pur\u00e9s qui plaisent \u00e0 la fois aux femmes et aux hommes, sans aucun pr\u00e9jug\u00e9 sexiste. Par exemple, la marque sud-cor\u00e9enne Laka a opt\u00e9 pour un emballage simple en noir et blanc, tandis que la soci\u00e9t\u00e9 fran\u00e7aise Estampe a con\u00e7u un \u00e9tui en li\u00e8ge. Toutes deux veulent s&rsquo;assurer que leur design peut \u00eatre au go\u00fbt de tous. De l&rsquo;autre c\u00f4t\u00e9 du spectre, les emballages color\u00e9s et exub\u00e9rants de marques comme Fluide Beauty ou Krash Cosmetics veulent faire de la \u00ab\u00a0beaut\u00e9 pour tous\u00a0\u00bb une f\u00eate. Ces derniers attirent par leur design amusant et s&rsquo;inscrivent \u00e9galement dans une tendance de consommation plus large, tr\u00e8s populaire cette ann\u00e9e, l&rsquo;an 2000 (une nostalgie pour l&rsquo;esth\u00e9tique des ann\u00e9es circa 2000).&nbsp;\u00bb dit Monia Merabet, fondatrice chez WeOutWow.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/Monia-MU-trends-1024x576.png\" alt=\"\" width=\"800\" height=\"450\"><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">\u00ab\u00a0WeOutWow est une agence de tendances et d&rsquo;innovation strat\u00e9gique. Nous vous aidons \u00e0 acc\u00e9l\u00e9rer votre croissance, \u00e0 garder une longueur d&rsquo;avance sur la concurrence, \u00e0 \u00eatre cr\u00e9atif et \u00e0 d\u00e9velopper des concepts pour impressionner vos clients. <\/span><span style=\"font-size: 17.3333px\">Bas\u00e9e \u00e0 Paris et \u00e0 Tokyo, elle dispose d&rsquo;un r\u00e9seau de chasseurs de tendances ind\u00e9pendants en Asie, en Europe et aux \u00c9tats-Unis. Nous rep\u00e9rons quotidiennement de nouveaux signaux, concepts et tendances dans les secteurs de la beaut\u00e9, du luxe et de toutes les industries cr\u00e9atives.\u00a0\u00bb<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">Ils utilisent ces connaissances pour vous fournir de l&rsquo;inspiration et des id\u00e9es concr\u00e8tes. Ses services exploitent les tendances pour vous permettre de rester pertinent sur le march\u00e9, de cr\u00e9er de nouvelles opportunit\u00e9s commerciales et d&rsquo;optimiser vos strat\u00e9gies.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 17.3333px\">Prenez contact avec WeOutWow \u00e0 l&rsquo;adresse hello@weoutwow.com<\/span><\/p>\n<p style=\"text-align: justify\">\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b13a9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"16b13a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/parispackagingweek\/\" target=\"_blank\" class=\"elementor-button-link elementor-button 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src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow.png\" class=\"attachment-full size-full wp-image-40597\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow.png 600w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/collage-we-out-wow-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500966 post type-post status-publish format-standard has-post-thumbnail hentry category-design-en category-drinks-en category-innovation-en category-luxury-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1736\" height=\"906\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png\" class=\"attachment-full size-full wp-image-500970\" alt=\"Innovation Awards spotlight | 1.75L Cradle D&#039;Uss\u00e9 Cognac\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1.png 1736w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-768x401.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Carr1-1536x802.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/innovation-awards-spotlight-1-75l-cradle-dusse-cognac\/\" >\n\t\t\t\tInnovation Awards spotlight | 1.75L Cradle D&rsquo;Uss\u00e9 Cognac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500939 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-2 category-aerosols-dispensing-3 category-beauty category-business-2 category-design-2 category-drinks category-event-news-2 category-event-news-3 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png\" class=\"attachment-full size-full wp-image-500930\" alt=\"CNE Press Release\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-CNE-Press-Release-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/28\/emballage-en-france-proximite-vitalite-souverainete\/\" >\n\t\t\t\tEmballage en France : Proximit\u00e9, Vitalit\u00e9, Souverainet\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500901 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png\" class=\"attachment-full size-full wp-image-500906\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-1-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/jean-paul-gaultier-monte-rosso-estate-givenchy-omaly-behind-the-pack-en-bref\/\" >\n\t\t\t\tJean Paul Gaultier, Monte Rosso Estate, Givenchy, Omaly\u2026 \u00ab Behind the Pack \u00bb en bref\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500894 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png\" class=\"attachment-full size-full wp-image-500893\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/la-brasserie-loch-lomond-etend-la-gamme-west-highland-spirits-aux-boissons-pretes-a-boire\/\" >\n\t\t\t\tLa brasserie Loch Lomond \u00e9tend la gamme West Highland Spirits aux boissons pr\u00eates \u00e0 boire\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500853 post type-post status-publish format-standard has-post-thumbnail hentry category-design-2 category-drinks category-luxury-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png\" class=\"attachment-full size-full wp-image-500877\" alt=\"Adam coffret\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Adam-coffret-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/27\/adam-presente-un-coffret-minimaliste-en-bois-ancre-dans-lidentite-locale\/\" >\n\t\t\t\tAdam pr\u00e9sente un coffret minimaliste en bois ancr\u00e9 dans l&rsquo;identit\u00e9 locale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500690 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-luxury-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png\" class=\"attachment-full size-full wp-image-500709\" alt=\"Guerlain spring flowers 2026\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Guerlain-spring-flowers-2026-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/21\/guerlain-celebre-les-fleurs-du-printemps-avec-des-editions-limitees-de-parfums\/\" >\n\t\t\t\tGuerlain c\u00e9l\u00e8bre les fleurs du printemps avec des \u00e9ditions limit\u00e9es de parfums\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d\u2019innovation strat\u00e9gique, nous parle des tendances packaging dans le<\/p>\n","protected":false},"author":1,"featured_media":40597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | Tendances du secteur des parfums par Monia Merabet - WeOutWow","_seopress_titles_desc":"Monia Merabet, fondatrice chez WeOutWow, une agence de tendances et d\u2019innovation strat\u00e9gique, nous parle des tendances packaging dans le secteur du maquillage. ","_seopress_robots_index":"","footnotes":""},"categories":[101,120,116],"tags":[],"edition":[],"class_list":["post-55624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-innovation-2","category-trends-2"],"_links":{"self":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/comments?post=55624"}],"version-history":[{"count":10,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55624\/revisions"}],"predecessor-version":[{"id":58976,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/posts\/55624\/revisions\/58976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media\/40597"}],"wp:attachment":[{"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/media?parent=55624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/categories?post=55624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/tags?post=55624"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.parispackagingweek.com\/fr\/wp-json\/wp\/v2\/edition?post=55624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}