{"id":58515,"date":"2022-02-28T16:56:26","date_gmt":"2022-02-28T15:56:26","guid":{"rendered":"https:\/\/www.parispackagingweek.com\/?p=58515"},"modified":"2022-03-09T10:52:46","modified_gmt":"2022-03-09T09:52:46","slug":"etude-de-cas-de-conception-morning-people-une-marque-de-soins-de-la-peau-propre-durable-et-sans-cruaute","status":"publish","type":"post","link":"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/28\/etude-de-cas-de-conception-morning-people-une-marque-de-soins-de-la-peau-propre-durable-et-sans-cruaute\/","title":{"rendered":"\u00c9tude de cas de conception | Morning People, une marque de soins de la peau propre, durable et sans cruaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"58515\" class=\"elementor elementor-58515\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bced76 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bced76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069ee59\" data-id=\"069ee59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86fa239 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"86fa239\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas de conception | Morning People, une marque de soins de la peau propre, durable et sans cruaut\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc01b2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bfc01b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8997bc0\" data-id=\"8997bc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f38be98 elementor-widget elementor-widget-post-info\" data-id=\"f38be98\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bdf8f56\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2022\/02\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 28, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3daec48 elementor-widget elementor-widget-text-editor\" data-id=\"3daec48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Morning People est une marque de soins de la peau propre, durable et sans cruaut\u00e9 pour toute l&rsquo;humanit\u00e9, n\u00e9e de la vision de Jasmyn Wilkins d&rsquo;inspirer les gens \u00e0 trouver leur paix et leur bonheur par quelque chose d&rsquo;aussi simple qu&rsquo;une routine de soins personnels. D\u00e9couvrez-en plus sur ce pack dans notre \u00e9tude de cas exclusive ci-dessous.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a32d5 elementor-widget elementor-widget-text-editor\" data-id=\"62a32d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Parlez-nous un peu de la marque \u2013 son h\u00e9ritage, son histoire et ses march\u00e9s \u2013 et du cahier des charges de ce projet. Comment le design exprime-t-il les valeurs de la marque ?<\/span><\/p><p>Morning People est une marque de soins de la peau propre, durable et sans cruaut\u00e9 pour toute l&rsquo;humanit\u00e9, n\u00e9e de la vision de Jasmyn Wilkins d&rsquo;inspirer les gens \u00e0 trouver leur paix et leur bonheur par quelque chose d&rsquo;aussi simple qu&rsquo;une routine de soins personnels. La marque cr\u00e9e des produits infus\u00e9s \u00e0 la vitamine C et au CBD, destin\u00e9s aux personnes qui veulent que leur peau soit aussi forte et saine que leur esprit peut l&rsquo;\u00eatre. L&rsquo;\u00e9thique de Morning People est ancr\u00e9e dans la volont\u00e9 de rendre \u00e0 la communaut\u00e9 et de donner aux consommateurs les moyens de vivre leurs journ\u00e9es avec amour de soi, sans peur et avec confiance.<\/p><p>Guid\u00e9e par l&rsquo;exp\u00e9rience de son propre parcours de bien-\u00eatre, Jasmyn a cr\u00e9\u00e9 Morning People avec la conviction que s&rsquo;autoriser \u00e0 profiter du matin peut nous apprendre \u00e0 mieux prendre soin de nous de l&rsquo;int\u00e9rieur. Inspir\u00e9 par ceux qui ont parfois du mal \u00e0 sortir du lit, Morning People offre une nouvelle perspective pour aider les gens \u00e0 approfondir leur compr\u00e9hension d&rsquo;eux-m\u00eames et \u00e0 am\u00e9liorer leur vie en prenant soin d&rsquo;eux au quotidien.\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-58525 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople1-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\">Qu&rsquo;est-ce qui a inspir\u00e9 la conception du design ?\u00a0<\/span><\/p><p>Le client a demand\u00e9 une nouvelle identit\u00e9 de marque qui r\u00e9sume l&rsquo;objectif de la marque, en \u00e9voquant la nostalgie et l&rsquo;authenticit\u00e9 de ce que sont les matins pour les gens du monde entier. Jasmyn a cherch\u00e9 \u00e0 cr\u00e9er une identit\u00e9 de marque qui se rapproche des personnes conscientes et d\u00e9termin\u00e9es sur le plan humain, gr\u00e2ce \u00e0 un m\u00e9lange d&rsquo;\u00e9l\u00e9ments audacieux et doux, rehauss\u00e9 par un ton de voix jeune et \u00e9nergique.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-58533 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><span style=\"font-weight: bold\"><b>Qu\u2019est-ce qui est innovant ou inhabituel dans ce pack ?<\/b><\/span><\/p><p>Le premier produit de la ligne Morning People est le s\u00e9rum Vitamin-C Sunbaked infus\u00e9 de CBD. Le design de l&#8217;emballage est cens\u00e9 refl\u00e9ter le message fondamental de Morning People, \u00e0 savoir l&rsquo;autonomisation, et l&rsquo;effet liftant du produit, car la vitamine C a des effets \u00e9nergisants et anti-\u00e2ge, tandis que le CBD laisse la peau souple, rajeunie et suffisamment hydrat\u00e9e. L&#8217;emballage d\u00e9finit les attentes du client d\u00e8s le premier coup d&rsquo;\u0153il : en utilisant ce produit, vous commencerez votre matin\u00e9e en mettant votre meilleur visage en avant. En ce qui concerne la palette de couleurs, Mariam a opt\u00e9 pour un m\u00e9lange de tons chauds et froids inspir\u00e9s des levers de soleil, des matins et de la vie quotidienne. Elle a cr\u00e9\u00e9 un d\u00e9grad\u00e9 de couleurs inspir\u00e9 du spectre du ciel de l&rsquo;aube pour les bo\u00eetes, en lien avec le nom de la marque. Tous les \u00e9l\u00e9ments visuels ont \u00e9t\u00e9 choisis d\u00e9lib\u00e9r\u00e9ment, afin qu&rsquo;ils soient s\u00e9duisants et \u00e9clatants lorsqu&rsquo;ils sont imprim\u00e9s sur du verre recycl\u00e9, un mat\u00e9riau s\u00e9lectionn\u00e9 pour minimiser l&rsquo;impact environnemental de la marque.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-58535 size-full\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3.jpg 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-300x300.jpg 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-1024x1024.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-150x150.jpg 150w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morningpeople-3-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p><p><b>Quelles r\u00e9actions avez-vous eues de la part de vos consommateurs ?\u00a0<\/b><\/p><p>\u00ab\u00a0C&rsquo;est la premi\u00e8re fois que j&rsquo;utilise un produit \u00e0 base de CBD par voie topique et j&rsquo;adore \u00e7a. La vitamine C a contribu\u00e9 \u00e0 \u00e9claircir mon hyperpigmentation et est assez douce pour que je puisse l&rsquo;utiliser tous les jours\u00a0\u00bb.<\/p><p><b>\u2014 Anna V.<\/b><\/p><p>Je suis tr\u00e8s impressionn\u00e9e par le fait qu&rsquo;un produit qui ne contient pas tant de substances puisse tout de m\u00eame avoir du punch. J&rsquo;ai une peau tr\u00e8s sensible et j&rsquo;\u00e9tais nerveuse \u00e0 l&rsquo;id\u00e9e de lui faire d\u00e9couvrir quelque chose de nouveau, mais jusqu&rsquo;\u00e0 pr\u00e9sent, elle adore ce s\u00e9rum. J&rsquo;aime aussi le fait qu&rsquo;il ne soit pas parfum\u00e9, \u00e0 part l&rsquo;odeur naturelle de la CBD. Je suis une fan !<\/p><p>\u2014 <b>Cora H.<\/b><\/p><p><span style=\"font-weight: bold\"><b>Concepteur <\/b>:<\/span>\u00a0Mariam Khalifah, designer de marque et directrice artistique ind\u00e9pendante bas\u00e9e au Caire, en \u00c9gypte. Mariam va bient\u00f4t cr\u00e9er son propre studio de design graphique.<\/p><p><span style=\"font-weight: bold\"><b>Produit :\u00a0<\/b><\/span>Morning People<\/p><p><span style=\"font-weight: bold\"><b>Date de lancement : <\/b><\/span>2022<\/p><p><span style=\"font-weight: bold\"><b>Propri\u00e9taire de la marque : <\/b><\/span>Jasmyn Wilkins est un mannequin am\u00e9ricain, un militant de la sant\u00e9 mentale et du bien-\u00eatre, une personnalit\u00e9 des m\u00e9dias sociaux et une actrice. Son objectif principal est de faire en sorte que les personnes qui luttent contre les difficult\u00e9s, la sant\u00e9 mentale et la stigmatisation reprennent leur pouvoir.\u00a0<\/p><p>Connectez avec Mariam Khalifah:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d160f62 elementor-align-left elementor-widget elementor-widget-dynamic-button\" data-id=\"d160f62\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.instagram.com\/mariam__khalifah\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon 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class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2372748\" data-id=\"2372748\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029a2e0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"029a2e0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1.png\" class=\"attachment-full size-full wp-image-58520\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-1024x536.png 1024w, https:\/\/easyfairsassets.com\/sites\/61\/2022\/02\/morning-people-1200x628-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8c809 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6e8c809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38790ea elementor-widget elementor-widget-spacer\" data-id=\"38790ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c688e elementor-widget elementor-widget-heading\" data-id=\"21c688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les derniers articles de la Paris Packaging Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a60844 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3a60844\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;49&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500512 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-drinks category-luxury-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png\" class=\"attachment-full size-full wp-image-500513\" alt=\"ultra-luxury packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-ultra-luxury-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/12\/veille-marche-focus-sur-les-packagings-ultra%e2%80%91luxe-qui-depassent-le-seuil-des-5-000-e\/\" >\n\t\t\t\tVeille march\u00e9 : focus sur les packagings ultra\u2011luxe qui d\u00e9passent le seuil des 5 000 \u20ac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500350 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-innovation-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png\" class=\"attachment-full size-full wp-image-500396\" alt=\"Innovation Awards spotlight | EZ ROTATE AIRLESS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/EZ-ROTATE-AIRLESS-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/innovation-awards-spotlight-ez-rotate-airless\/\" >\n\t\t\t\tInnovation Awards spotlight | EZ ROTATE AIRLESS\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500238 post type-post status-publish format-standard has-post-thumbnail hentry category-aerosols-dispensing-3 category-aerosols-dispensing-2 category-business-2 category-design-2 category-sustainability-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1742\" height=\"903\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png\" class=\"attachment-full size-full wp-image-500277\" alt=\"Paris Packaging Week | Unilever scores big with FIFA World Cup 2026 personal care launches\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa.png 1742w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-300x156.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-768x398.png 768w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Unilever-fifa-1536x796.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/unilever-mise-sur-les-aerosols-pour-la-coupe-du-monde-fifa-2026-avec-ses-marques-de-soins-personnels\/\" >\n\t\t\t\tUnilever mise sur les a\u00e9rosols pour la Coupe du Monde FIFA 2026 avec ses marques de soins personnels\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500189 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-business-2 category-trends-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/huda-beauty-revient-au-parfum-avec-une-collection-inspiree-de-ses-best-sellers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png\" class=\"attachment-full size-full wp-image-500192\" alt=\"Huda Beauty EasyBake perfum\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Huda-Beauty-EasyBake-perfum-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/11\/huda-beauty-revient-au-parfum-avec-une-collection-inspiree-de-ses-best-sellers\/\" >\n\t\t\t\tHuda Beauty revient au parfum avec une collection inspir\u00e9e de ses best-sellers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500146 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png\" class=\"attachment-full size-full wp-image-500147\" alt=\"Berlin Packaging Tottle Lab\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/05\/Article-website-Berlin-Packaging-Tottle-Lab-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/05\/04\/quand-lemballage-cosmetique-change-de-visage\/\" >\n\t\t\t\tQuand l\u2019emballage cosm\u00e9tique change de visage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-500106 post type-post status-publish format-standard has-post-thumbnail hentry category-beauty category-design-2 category-innovation-2 category-luxury-2 category-sustainability-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"626\" src=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png\" class=\"attachment-full size-full wp-image-500107\" alt=\"Awantys semi-precious packaging\" srcset=\"https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging.png 1200w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-300x157.png 300w, https:\/\/easyfairsassets.com\/sites\/61\/2026\/04\/Article-website-Awantys-semi-precious-packaging-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.parispackagingweek.com\/fr\/2026\/04\/30\/awantys-transforme-des-pierres-semi%e2%80%91precieuses-en-composants-pour-emballages-de-produits-de-beaute\/\" >\n\t\t\t\tAwantys transforme des pierres semi\u2011pr\u00e9cieuses en composants pour emballages de produits de beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e1ef9 elementor-align-justify elementor-widget elementor-widget-dynamic-button\" data-id=\"d0e1ef9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a href=\"https:\/\/www.parispackagingweek.com\/fr\/newsletter\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n                        <span class=\"elementor-button-content-wrapper\">\n\t\t\t                <span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n            \t\t\t<span class=\"elementor-button-text\">Abonnez-vous \u00e0 la newsletter du salon<\/span>\n\t\t<\/span>\n                    <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47bdf4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a28aa3\" data-id=\"1a28aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Morning People est une marque de soins de la peau propre, durable et sans cruaut\u00e9 pour toute l&rsquo;humanit\u00e9, n\u00e9e<\/p>\n","protected":false},"author":1,"featured_media":58520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Paris Packaging Week | \u00c9tude de cas de conception | Morning People, une marque de soins de la peau propre, durable et sans cruaut\u00e9","_seopress_titles_desc":"Morning People est une marque de soins de la peau propre, durable et sans cruaut\u00e9 pour toute l&#039;humanit\u00e9, n\u00e9e de la vision de Jasmyn Wilkins d&#039;inspirer les gens \u00e0 trouver leur paix et leur bonheur par quelque chose d&#039;aussi simple qu&#039;une routine de soins personnels. 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